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The phone case market size is estimated to grow by USD 13.9 billion, at a CAGR of 6.76% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing penetration of smartphones and the expanding consumer base in tier II and tier III cities. The market is witnessing a trend towards e-commerce companies gaining traction in these regions, making phone cases more accessible to a wider audience. However, the lack of universal standards poses a challenge for manufacturers, as each phone model requires a unique design. This results in a fragmented market with numerous players, requiring continuous innovation and differentiation to stay competitive. Additionally, the growing awareness of consumer protection and the importance of phone cases in safeguarding devices from damage further fuels market growth.
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The offline segment was valued at USD 20.20 billion in 2018. The rising organized retail stores coupled with unorganized stores that offer only phone cases will bolster the growth of the segment during the forecast period. In February 2018, OnePlus India announced its plans to set up authorized brand stores in eight leading cities in the country. In the same plan, the company launched its largest OnePlus Experience store in Hyderabad, India, in November 2020. The company is also looking to increase its presence in Tata-owned Croma electronic stores as part of the expansion plan. Similarly, the subsidiary of Tata Sons Pvt. Ltd, Croma, operated by Infiniti Retail Ltd., announced to add 100 stores by the end of 2022. The brand is known to operate a multi-brand retail chain of consumer electronics stores and durables.
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APAC is estimated to contribute 70% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The rising use of mobile devices among the youth is boosting the market. Increased internet penetration fuels online retailing in mobile accessories, driven by convenient payment options and e-retailers' discounts. Smartphone adoption is growing in China, Indonesia, and India due to internet popularity, social networking, rising disposable income, and a growing millennial population. According to the GSM Association, at the end of 2019, 66% of APAC's population (2.8 billion people) subscribed to mobile services, making the region one of the world's fastest-growing, with over half of global subscribers. APAC is expected to contribute around half of the world's new subscribers by 2025.
The market is witnessing significant growth due to the increasing usage of Smartphones and the rising demand for Protective cases among Mobile Users and Smartphone Users. With the trend of Social media and Lifestyle, customization has become a crucial factor in the market, leading to the production of various types of Mobile phone accessories, including Body glove, Ultrathin Cases, and Customized cases. E-commerce Platforms have played a pivotal role in the market's growth, with the Online Store Segment leading the charge. Repair costs for damaged Smartphones have emphasized the importance of Quality protective cases. Sustainability is also a key trend, with the use of Sustainable Materials and Ecofriendly Materials, such as Recycled Phone Cases, gaining popularity. MagSafe Compatibility is another factor driving the market, especially for Apple users. The market is segmented into Physical Stores and E-commerce. The Digital Marketplace segment is expected to grow at a rapid pace due to the convenience and accessibility it offers. Rugged phone cases and Shockproof cases continue to be in demand for those seeking extra protection. Customized cases, including Biodegradable Phone Cases, cater to the unique needs and preferences of consumers. Overall, the market is expected to continue its growth trajectory in the coming years.
Growth in penetration of smart mobile phones is notably driving market growth. The market is experiencing significant growth due to the widespread use of smartphones. With the increasing number of smartphone users, there is a rising demand for protective cases to safeguard these devices from damages. Quality protective cases have become essential mobile accessories for mobile users, especially given the potential repair costs that can arise from accidental drops or impacts. Lifestyle and social networking trends have also influenced the market, with consumers seeking customization and unique designs. E-commerce platforms and dedicated online retailers have made it easier for customers to access a wide range of phone cases, offering same-day delivery and high-speed internet for a seamless shopping experience. Brands like OtterBox, PopSockets, Body Glove, and others offer new designs and innovative functions such as shock absorption, MagSafe compatibility, and ultrathin cases.
Furthermore, materials like polycarbonate, thermoplastic polyurethane, silica gel, and even sustainable and eco-friendly materials like recycled phone cases are being used to cater to various consumer preferences. Offline retail stores continue to coexist with online portals, providing customers with the flexibility to choose their preferred shopping method. In countries like India, where smartphone usage is on the rise, there is a growing demand for affordable phone cases, making it a high-growth potential market. Innovative functions, minimalist designs, and various materials cater to the diverse needs of mobile users. Brands are continuously pushing the boundaries to offer unique features and designs, making the market an exciting space to watch. Thus, such factors are driving the growth of the market during the forecast period.
Significant Market Trends
Growing penetration of e-commerce vendors in tier II and tier III cities is the key trend in the market. The e-commerce industry in India has experienced remarkable growth, particularly in semi-urban and rural areas, where shoppers are increasingly embracing online shopping trends. With the expansion of major e-commerce players into Tier 2 and Tier 3 cities, consumers in these regions now have access to a wider range of products, including high-quality protective cases for their smartphones. Online shopping has gained significant popularity worldwide due to the COVID-19 pandemic, and India's e-commerce market is projected to reach a valuation of USD 300 billion by 2030, according to the India Brand Equity Foundation (IBEF). This growth is driven by the increasing demand for lifestyle trends, such as branded accessories, and the availability of innovative functions and designs in protective cases for smartphones. E-commerce platforms and dedicated online retailers offer a wide selection of protective cases made from various materials, including polycarbonate for shock absorption, thermoplastic polyurethane for durability, silica gel for added protection like drop proof protection, dustproof protection, dirtproof protection, and sustainable and eco-friendly materials.
For instance, brands like OtterBox, PopSockets, and Body Glove offer customization options, MagSafe compatibility, and same-day delivery, making it convenient for mobile users to shop online. Both online and offline retail stores cater to the demand for protective cases, with the online store segment experiencing significant growth due to the convenience of high-speed internet, same-day delivery, and the digital marketplace's vast selection. Consumers can choose from a range of designs, from minimalist to ultrathin, and even recycled phone cases, to suit their personal preferences and lifestyle. Thus, such trends will shape the growth of the market during the forecast period.
The lack of universal standards is the major challenge that affects the growth of the market. The market for protective phone cases witnesses varying technologies and components in their production, posing challenges for both vendors and consumers. This absence of standardization leads to significant product and price differentiation, potentially hindering the growth of the market. Customers face difficulties comparing and selecting accessories due to disparate specifications. To address this issue, industry collaboration is crucial to establish uniform standards, ensuring enhanced quality, consumer confidence, and compatibility. In the dynamic world of smartphones, protective cases have emerged as essential accessories, reflecting lifestyle and social media trends. E-commerce platforms and dedicated online retailers dominate the market, offering a wide range of designs, innovative functions, and customization options. Brands like OtterBox, PopSockets, and Body Glove lead the way with their high-quality protective cases, made from materials such as polycarbonate, thermoplastic polyurethane, silica gel, and leather. India, with its burgeoning smartphone user base, is a significant market for phone cases.
In addition, online portals and retail stores cater to mobile users, offering same-day delivery and high-speed internet access. New designs, sustainable materials, and MagSafe compatibility continue to drive the market. Ultrathin cases and minimalist designs appeal to those seeking a sleek look, while plastic cases cater to budget-conscious consumers. In conclusion, the market is diverse and dynamic, with various materials, designs, and functions catering to different consumer preferences. Standardization efforts and collaboration among vendors are essential to ensure quality, compatibility, and consumer confidence. E-commerce platforms and retail stores continue to dominate the market, offering a wide range of options for mobile users. Hence, the above factors will impede the growth of the market during the forecast period
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ZAGG Inc. - The company offers phone cases such as Gear4 Havana phone cases.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Smartphones have become an integral part of our daily lives, serving as our primary means of communication, entertainment, and productivity. With the increasing use of smartphones, the demand for protective cases has surged. Quality protective cases are no longer just accessories but essential items for mobile users. Lifestyle and social media trends have influenced the market, with customization becoming a key factor. Accessories such as PopSockets and Body Glove have gained popularity for their innovative functions and design. Customers now seek cases that not only protect their smartphones but also reflect their personality like silica gel cases, leather cases, mobile cases, waterproof cases. E-commerce platforms have made it convenient for consumers to purchase phone cases online. Dedicated online retailers offer same-day delivery, high-speed internet, and MagSafe compatibility. However, offline retail stores continue to be a preferred choice for some, offering a tactile experience and instant gratification. The market caters to various preferences and budgets.
Additionally, from Ultrathin Cases and Minimalist Cases made of Plastic Cases, Thermoplastic Polyurethane, or Silica Gel, to high-end cases from brands like OtterBox, there is a case for every mobile user. Eco-conscious consumers can opt for sustainable materials like recycled phone cases or those made of eco-friendly materials. New designs and innovative functions continue to emerge, ensuring that phone cases remain an essential accessory for smartphone users. E-commerce platforms and Physical Stores cater to different shopping preferences, with the Online Store Segment growing rapidly. The Digital Marketplace offers a vast selection, while the Physical Stores provide a more personalized shopping experience. In conclusion, phone cases have evolved from mere accessories to essential items that protect and enhance the user experience. With a wide range of designs, materials, and functions, there is a phone case for every lifestyle and budget.
Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018- 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.76% |
Market Growth 2024-2028 |
USD 13.9 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.13 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 70% |
Key countries |
China, India, US, Germany, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ai Paiqi Electronic Technology Co., Ltd., Apple Inc., Case Mate Inc., CG Mobile, Cygnett, Element Case Inc., Fommy.com, Hon Hai Precision Industry Co. Ltd., Moshi Corp., Otter Products LLC, Pelican Products Inc., Poetic Cases Inc., Rearth Inc., Reiko Wireless Inc., Samsung Electronics Co. Ltd., Spigen Inc., Urban Armor Gear LLC, Vinci Brands LLC, XtremeGuard, and ZAGG Inc. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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