Enjoy complimentary customisation on priority with our Enterprise License!
The polyquaternium market size is forecast to increase by USD 33,88 TH and is estimated to grow at a CAGR of 4.9% between 2023 and 2028. The market is witnessing significant growth due to the increasing demand for cosmetic and personal care products. This trend is driven by the rising awareness of hair care and the desire for shiny, frizz-free hair. Polyquaternium, a popular ingredient in hair care products, offers excellent resistance to humidity and reduces hair breakage. Its versatility extends to body washes and face washes, making it a preferred choice for consumers seeking suppleness and smoothness. New personal care ingredient launches continue to fuel market growth, with an emphasis on innovation and sustainability. However, stringent regulations regarding the safety and efficacy of cosmetic ingredients pose a challenge to market players. Despite this, the market is expected to continue its upward trajectory, driven by consumer preferences and technological advancements.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "Thousand" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The polyquaternium-7 segment is estimated to witness significant growth during the forecast period. The market encompasses a significant segment with the use of plant-based raw materials, such as polyquaternium-7. This conditioning polymer, offered by companies like BASF SE under the brand SALCARE SUPER 7 AT 1, is widely employed in various hair care formulations. Composed of polyquaternium-7, SALCARE SUPER 7 AT 1 is a colorless to slightly yellowish cationic polymer that enhances the texture and feel of personal care products. In baby care and cleansing formulations, this polymer provides gentle conditioning, ensuring that delicate skin remains soft and hydrated.
Get a glance at the market share of various regions Download the PDF Sample
The polyquaternium-7 segment was the largest segment and was valued at USD 32.33 TH in 2018. Originating from the sugar industry, raw materials like white beet molasses are increasingly being used to produce biodegradable polymers, including polyquaternium-7. The green industry's focus on sustainability and eco-friendly practices has boosted the demand for such biodegradable ingredients. As a result, the market is expected to grow, with an increasing number of applications in hair care formulations. Polyquaternium-7's versatility and beneficial properties make it a popular choice in the personal care industry. Hence, such factors are fuelling the growth of this segment during the forecast period.
For more insights on the market share of various regions Request Free Sample
North America is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is witnessing significant expansion, primarily due to the escalating consumer trend towards natural and superior performance personal care products in North America. In response to this demand, industry leaders such as Ashland have launched product lines, like The Natural Line, which prioritize the use of identifiable natural ingredients and clear International Nomenclature of Cosmetic Ingredients (INCI) descriptions.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ashland Inc: The company offers Polyquaternium products like Gafquat 755 N, Gafquat 440, and Gafquat HS-100 for conditioning and styling in personal care formulations.
Technavio provides the ranking index for the top 20 companies along with insights on the market positioning of:
Explore our company rankings and market positioning Request Free Sample
Market structure |
Fragmented |
YoY growth 2023-2024 |
3.5 |
The Polyquaternium market is experiencing significant growth due to the increasing demand for eco-friendly and sustainable personal care products. One of the key raw materials driving this trend is Cationic Polymer CP, a type of cationic polymer derived from freshwater green microalgae. This raw material is highly compatible with wet hair, providing smoother, manageable, and shinier results. The use of freshwater green microalgae in the production of Polyquaternium offers numerous benefits. The algal agglomeration process results in a product with excellent ERC values, making it an ideal choice for those seeking high-performing and environmentally friendly ingredients. The Total Organic Carbon (TOC) content of this raw material is also low, making it a preferred choice in the green industry.
The biological cell membranes of fish and invertebrates have been used as a benchmark for assessing the safety and compatibility of Polyquaternium. Extensive fish and invertebrate tests have been conducted, and the results have shown that the use of this raw material does not pose any significant risks. As a trophic level one organism, freshwater green microalgae is an important component of the aquatic ecosystem. The production of Polyquaternium from this renewable resource is a step towards a more sustainable personal care industry. The compatibility of this raw material with wet hair, along with its ability to provide smoother, manageable, and shinier hair, makes it a valuable addition to the market.
Increased sales of cosmetic and personal care products is notably driving market growth. The global market for polyquaternium, a class of ingredients widely used in hair care products, is witnessing notable expansion. This growth can be attributed to the increasing consumer preference for high-quality cosmetics and personal care items. Polyquaternium compounds, derived from both natural sources and synthetic materials, offer superior conditioning and film-forming properties, making them indispensable in various hair care formulations such as shampoos and conditioners.
This growth underscores the market's potential, driven by the consistent demand for effective hair care solutions. The market's expansion signifies the industry's ongoing commitment to innovation and the development of advanced ingredients for enhancing the overall quality and performance of cosmetic and personal care products. Thus, such factors are driving the growth of the market during the forecast period.
New personal care ingredient launches is the key trend in the market. The global market for polyquaternium is experiencing notable expansion due to the ongoing development of advanced personal care solutions. One significant trend in this sector is the creation of new cosmetic ingredients designed to improve both hair and skin.
By effectively reducing skin shine, refining pores, and promoting a healthier complexion, this ingredient is poised to make a significant impact on the personal care industry. Additionally, polyquaternium is widely used in various personal care products, including body washes, face washes, and hair care formulations, to enhance hair resistance against breakage and provide a shiny, supple appearance. Thus, such trends will shape the growth of the market during the forecast period.
What are the Major Market Challenges?
Stringent regulations is the major challenge that affects the growth of the market. The global market for emulsion polymers, specifically polyquats, used in the cosmetics industry for their anti-static effect, hair manageability, and ability to make wet and dry hair smoother, faces regulatory challenges. Strict guidelines imposed by regulatory bodies worldwide, aimed at ensuring consumer safety and environmental protection, can limit formulation flexibility for manufacturers.
One such concern is the regulation of Quaternium-15, a formaldehyde-releasing chemical used in various cosmetic products. Due to its potential health risks, particularly as a skin toxicant and allergen, its use is restricted in many regions, including the European Union, where the maximum concentration allowed is only 0.2%. This regulation aims to protect individuals, including hairdressers and janitors, from prolonged exposure, but it can impact the formulation options available to manufacturers. Hence, such factors are hindering the market during the forecast period.
Exclusive Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Polyquaternium compounds, derived from polymers and polyquats, have gained significant attention in the hair care products industry due to their unique properties. These cationic materials offer various benefits for hair, including anti-static effect, manageability, and resistance to frizz and knots. Cosmetic companies incorporate polyquaternium compounds in shampoos, conditioners, body wash, and face wash formulations to deliver smoother, more manageable, and shinier hair. Natural sources, such as white beet molasses from the sugar industry, are increasingly being used as raw materials for the production of biodegradable polyquaternium compounds. This aligns with the green industry's focus on sustainability and reducing the use of synthetic materials.
The efficacy of these compounds is a crucial factor for cosmetic companies. Polyquaternium compounds have a high charge density and molecular weight, which allows them to interact effectively with hair fibers. Their ability to form a film on the hair surface provides resistance to hair breakage and enhances the suppleness of the hair. However, the use of polyquaternium compounds in hair care formulations raises concerns regarding their ecotoxicity, particularly in relation to aquatic organisms. Regulatory reviews are ongoing to assess the toxicity of polymers of concern, including cationic polyquaternium compounds. Research focuses on mitigating toxicity through the use of algae, such as Raphidocelis subcapitata, and the addition of humic acid to improve toxicity mitigation and bioavailability.
Market Scope |
|
Report Coverage |
Details |
Page number |
217 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.9% |
Market growth 2024-2028 |
USD 33.88 th |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 44% |
Key countries |
US, China, Canada, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ashland Inc., BASF, Carillon Green, Chemical Bull Pvt. Ltd., Clariant International Ltd, Croda International Plc, Dadia Chemicals Industries, Dow Inc., Guangzhou Tinci Advanced Materials Co. Ltd., Innospec Inc., KCI Manufacturing Ltd., Making Cosmetics Inc., Nouryon Chemicals Holding B.V., Sigma Aldrich Chemicals Pvt Ltd, Sihauli Chemicals Pvt. Ltd., Stepan Co., Sugam Chemicals, The Lubrizol Corp., and Trulux Pty Ltd. |
Market dynamics |
Parent market analysis, market research and growth , market report , market forecast , market growth inducers and obstacles, fast-growing and slow-growing segment analysis, AI impact on market trends, COVID -19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by Application
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.