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The potato market size is forecast to increase by USD 22.98 billion at a CAGR of 3.39% between 2023 and 2028. The market is experiencing significant shifts, driven by evolving consumer preferences and trends. Catering services and menu planning continue to prioritize healthier options, leading to an increased demand for waxy potatoes. These potatoes are ideal for preparing various dishes, including mashed potatoes and sweet potato fries. Moreover, the popularity of thin fries, shoestring fries, and straight-cut fries has rushed in grocery stores, further fueling market growth. However, The market faces price volatility, which poses a challenge for market participants. To mitigate this risk, stakeholders must closely monitor market trends and adapt their strategies accordingly.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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