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The potato starch market size is projected to increase by USD 857.55 million, at a CAGR of 3.62% between 2023 and 2028.
The potato starch market in Europe is a crucial player in the global landscape, with a robust presence in both production and consumption across the food, pharmaceutical, and cosmetics industries. This regional market is witnessing substantial growth driven by the escalating demand for natural and organic food products. Consumers' increasing preference for clean-label options further fuels the demand for potato starch-based food products, reinforcing Europe's pivotal role in the industry. Key market contributor AKV AMBA offers a range of such products widely utilized in meat, sauces, dry mixes, soups, noodles, and extruded products, underscoring the region's significance in shaping the market.
The market shows an Accelerate CAGR during the forecast period.
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Increased use of potato starch as a thickener is notably driving market growth. This is widely used in the food processing industry because of its excellent thickening properties. The neutral flavor and moderate gelatinization temperature of starch allow it to thicken sauces, soups, and gravies without changing their flavor. This is useful in thickening because of the way it behaves in the presence of hot water. When heated in a liquid, potato starch granules soak up water, swell, and release long molecules, which cause the liquid to thicken. As a thickening agent, potato starch is used as a substitute for high-calorie sugar or high-cholesterol food ingredients. It is used in gravies, sauces, soups, savory snacks, and desserts.
Moreover, this can be used directly for thickening food products, thereby eliminating the need for processing and heating. It imparts a transparent sheen to food products and improves their aesthetic appeal. It can be used as a stabilizer, binder, and emulsifier because of its thickening properties. For instance, a company, Sudzucker, offers potato starch through its subsidiary Agrana, such as Agenapul potato powder, which is used as a thickening agent in soups, sauces, or red cabbage. Thus, such factors will drive the growth of the market during the forecast period.
Increasing awareness about gluten-free products is an emerging trend shaping market growth. Gluten is a general name for proteins that are found in grains such as wheat, barley, rye, spelt, and others. Gluten forms a glue-like, consistent, sticky network on the flour when water is added, which makes the flour elastic and chewy. Some people's digestive systems are known to be intolerant to gluten. If left undiagnosed, it can lead to celiac disease, which is a severe form of gluten intolerance. Celiac disease causes the bloating of the small intestine, headaches, constipation, diarrhea, and weight loss.
However, no cure has been found for this disease so far, and the only way to prevent it is to switch to a gluten-free diet. Consumers, therefore, have started avoiding foods that contain gluten, and the gluten-free food industry is growing due to increasing awareness about healthy foods. This trend will act as a favorable factor for the growth of the market during the forecast period.
The availability of substitutes for potato starch is a significant challenge hindering market growth. There are a large number of substitutes available, such as arrowroot starch, cornstarch, or tapioca starch. Further, cornstarch is another effective alternative in thickening and baking applications, which uses an equivalent quantity and delivers results that are comparable to potato starch. Cornstarch also performs well in baked goods like shortbread. Cornstarch is used in food processing, papermaking, and the production of adhesives. It is also used in many cosmetics and oral pharmaceutical products. It is also used as a lubricant in surgical gloves.
As a result, it is considered an all-around alternative. Another major substitute for potato starch is tapioca starch, which is a neutral-flavored powder made from cassava root. Tapioca starch is a great substitute for potato starch in baking recipes. Thus, the availability of such a wide number of substitutes in a range of applications is one of the major challenges that is impeding the growth of the market and would negatively impact the market during the forecast period.
Potato starch is widely used in puddings, desserts, bakeries, soups, savory snacks, confectionaries, dairy products, meat, processed foods, jams, and ice creams because of its nutritional value. It is used as a food additive to control the consistency and texture of food products, prevent spoilage, resist the breakdown of gels during processing, and extend the shelf-life of final products. This can be used as a thickening agent, binder, and stabilizer in food processing applications. Thus, the increasing demand from the food and beverage industry, coupled with the availability of a wide range of product offerings from companies, will drive the growth of the food and beverages segment of the market during the forecast period.
The market share growth by the conventional segment will be significant during the forecast period. The segment comprises the production and sale, that is obtained from potatoes cultivated using conventional agricultural practices, which may involve the use of synthetic pesticides, chemical fertilizers, and genetically modified organisms (GMOs).
The conventional segment was the largest and valued at USD 2,943.93 million in 2018
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Further, the use of synthetic pesticides, chemical fertilizers, and genetic modification (GM) technology in conventional potato starch production has raised concerns about the potential impact of such potato starch on human health and the environment. To address these concerns, regulatory authorities in different regions have established guidelines and standards to ensure the safety and quality of conventional potato starch. For instance, in the US, the Environmental Protection Agency (EPA) implements guidelines and standards to ensure the safety and quality of agricultural commodities, including potato starch. However, the conventional segment plays an important role in the market by offering a more affordable option for consumers and other end-users who may not be able to afford organic or non-GMO products. Thus, the conventional segment is expected to drive the growth of the market during the forecast period.
Europe is estimated to contribute 32% to the growth of the global market during the forecast period
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Technavio's analysts have provided extensive insight into market forecasting, detailing the regional market trends and drivers influencing the market's trajectory throughout the forecast period. In addition, countries such as Germany, the UK, France, and Russia are the leading players in the market, with each country contributing uniquely to this expanding market. Germany's efficient manufacturing sector and high-quality standards of food product production make it a preferred supplier among international buyers. France is another significant contributor to the regional market. As one of the largest consumers in Europe, the country boasts a robust potato starch production industry.
Furthermore, a rise in the vegan population base will result in an increase in the demand for foods containing plant-based ingredients. The changing eating habits of consumers and the growing popularity of international cuisines that are rich in plant-based ingredients are further driving the demand of the market. Such factors are expected to drive the regional market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including AKV AMBA, Cargill Inc., Cooperatie Koninklijke Cosun UA, Emsland Starke GmbH, Ingredion Inc., KMC, Lyckeby Starch AB, PEPEES SA, RadchenUSA, Roquette Freres SA, Royal Avebe, SIA Aloja Starkelsen, Stagot Potatoes Product LLP, Sudstarke GmbH, Sudzucker AG, Tate and Lyle PLC, Tereos Participations, VIMAL PPCE, and Royal Ingredients Group BV
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is intricately tied to the tuber-producing plant 'potatoes,' with factors like granule size, amylose and amylopectin chain length, thermal decomposition, shear resistance, and retrogradation influencing its characteristics. Distinguishing itself from alternatives like corn starch, potato starch exhibits unique features, including pasting consistency, water-binding capacity, and viscosity. With applications spanning bioplastics, pet foods, animal nutrition, and various industries like paper & pulp, textile & leather, detergents, and wastewater treatment, the market is influenced by factors such as raw material prices, energy costs, and seasonality. The evolution of modern production processes, microbial enzymes, and industrial enzymes, along with fermentation techniques for applications like bioethanol, further contribute to the dynamic landscape of the potato starch market.
Market Scope |
|
Report Coverage |
Details |
Page number |
173 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.62% |
Market Growth 2024-2028 |
USD 857.55 million |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
3.5 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 32% |
Key countries |
US, China, France, Germany, and The Netherlands |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AKV AMBA, Cargill Inc., Cooperatie Koninklijke Cosun UA, Emsland Starke GmbH, Ingredion Inc., KMC, Lyckeby Starch AB, PEPEES SA, RadchenUSA, Roquette Freres SA, Royal Avebe, SIA Aloja Starkelsen, Stagot Potatoes Product LLP, Sudstarke GmbH, Sudzucker AG, Tate and Lyle PLC, Tereos Participations, VIMAL PPCE, and Royal Ingredients Group BV |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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