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The premium bottled water market size is forecast to increase by USD 8.37 billion at a CAGR of 6.6% between 2023 and 2028. The market is experiencing significant growth, driven by consumers' increasing focus on health and wellness. This trend is fueled by the perception that bottled water is a healthier alternative to sugary beverages. Convenience stores are increasingly stocking premium bottled water to cater to health-conscious consumers looking for high-quality hydration options while on the go. Additionally, the introduction of new flavors and product ranges is expanding the market, catering to diverse consumer preferences. With the rise of e-commerce, premium bottled water brands are reaching a wider audience by offering convenient online purchasing options for consumers seeking high-quality hydration delivered directly to their doors. The market encounters challenges, such as the prevalence of counterfeit products, which erodes consumer trust and jeopardizes market legitimacy. To sustain consumer confidence and secure enduring market growth, manufacturers must place a premium on product authenticity and transparency. Counterfeit goods not only harm individual businesses, but they also tarnish the reputation of the industry as a whole. By focusing on product authenticity and transparency, businesses can build trust with their customers and foster long-term success.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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