Enjoy complimentary customisation on priority with our Enterprise License!
The printing and writing paper market size is forecast to increase by USD 9.64 billion at a CAGR of 2.06% between 2023 and 2028. The growth rate of the market depends on several factors such as the emergence of various types of printing and writing paper, the increasing demand for inkjet printing paper, and the demand for printed catalogs.
The report includes a comprehensive outlook on the Printing and Writing Paper Market, offering forecasts for the industry segmented by Product, which comprises printing paper and writing paper. Additionally, it categorizes Distribution Channel into offline and online, and covers Regions, including APAC, Europe, North America, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
Printing and Writing Paper market forecast 2024-2028
To learn more about this report, Request Free Sample
Inkjet printing paper contains a special coating that helps enhance print quality. For instance, printer ink is transparent, so inkjet papers are made brighter than normal printing paper so that the paper does not interfere with the vividness of the printed image, thereby enhancing the image clarity. The demand for inkjet printing paper is generated from the increasing use of business cards and office and commercial printing purposes, which require a high-quality print of images and texts on printed papers.
Moreover, with the evolving inkjet printing technology, there is a demand for specifically designed paper that can hold remarkable ink color with incredible consistency on press. Many major market players offer inkjet printing papers to cater to the growing demand for such reliable printing paper. The increasing demand for specially designed paper, such as inkjet printing paper, is estimated to drive the growth of the global printing and writing paper market during the forecast period.
Recycled paper is the major raw material for most paper mills in developing and developed countries. The major applications of recycled paper are printing and writing paper, newsprint paper, and other packaging products. With the growing environmental concerns, market players are manufacturing printing and writing paper from recyclable materials. The global demand for recyclable commodities is increasing because of the rising awareness of the adverse effects of plastics and other non-recyclable materials on the environment.
As a result, paper products, including printing and writing paper and recording chart paper, are widely being recycled. In addition, the awareness about using recyclable paper products among corporates is pushing the vendors of printing and writing paper to manufacture recyclable products. International Paper offers recycling services for printing companies. Thus, such demand for recycled printing and writing is expected to drive market growth during the forecast period.
Price wars among the global printing and writing paper market players are gradually leading to a decline in profits and, subsequently, becoming a major challenge to the market. Paper products produced by different companies are mostly undifferentiated. Therefore, the competition in the market is intense. In such a scenario, product prices are fixed based on competitors' prices rather than costs incurred during product manufacture or profit objectives.
As a result, market players either sell their products at low prices or slash prices by offering discounts. This hampers profits generated in the overall printing and writing paper market. Moreover, the prices of raw materials such as wood pulp and chemicals used for manufacturing paper have increased and led to a further slump in profit margins. Declined profits may impede the growth of the global printing and writing paper market during the forecast period.
The printing paper segment will account for a major share of the market's growth during the forecast period.?The various types of printing paper available in the market include inkjet printer paper, laser print paper, and matte paper. Globally, the demand for printing papers is being driven by the rising demand for printed book covers, magazines, and catalogs. The growing demand for personal catalogs is increasing the demand for printing papers. Retailers are increasingly opting for multichannel marketing to connect with customers and increase sales, which requires mailing printed catalogs.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.