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The printing market size for packaging industry is forecast to increase by USD 103.4 billion, at a CAGR of 8.3% between 2023 and 2028. The printing market for the packaging industry is experiencing significant growth, driven by the expanding packaging industry and the increasing trend towards eco-friendly packaging solutions. The packaging industry's growth is attributed to factors such as rising consumer demand for convenience and increased competition among brands. In addition, the shift towards sustainable packaging is gaining momentum as consumers become more environmentally conscious. Furthermore, high investments in digital printing technology are revolutionizing the industry by enabling faster production, greater customization, and reduced waste. These trends are expected to continue shaping the printing for packaging industry market in the coming years.
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The Industry is a significant market that focuses on creating visually appealing and functional packaging solutions for various products. This industry encompasses various printing techniques such as Digital printing, Three-dimensional printing, Rotogravure, Lithographic press, and Offset printing process. These techniques cater to the aesthetic appeal and product differentiation needs of E-commerce businesses and consumers. The use of packaging materials like Cardboard boxes, Glass, Metal, Plastic, Paper, Paperboard, Label, and Paperboard plays a crucial role in product presentation and brand identification. With the rise of Online shopping and E-commerce businesses, the demand for E-commerce packaging has surged. Personalized packaging has become a key trend, emphasizing the importance of marketing budgets in this industry. The Printing industry continues to evolve with advancements in technology, including Digital printing and Three-dimensional printing, offering new opportunities for innovation. Rotogravure and Offset lithography remain popular techniques for their high-quality and cost-effectiveness. Overall, the Printing for Packaging Industry continues to be a vital sector, influencing consumer perception and driving sales for various industries.
Growth of packaging industry is notably driving market growth. The packaging industry, particularly the label printing segment, is witnessing significant growth due to the increasing demand for packaged products worldwide. Factors such as population growth, changing demographics, and the rise of e-commerce and organized retail are driving this trend. Plastic, paper, paperboard, and other materials continue to be popular choices for packaging, with rotogravure, offset lithography, screen printing, and digital print technology being widely used printing techniques. In the food and beverage sector, metallic films, cellophane, and corrugated surfaces are commonly used for packaging. Similarly, in the pharmaceutical industry, folding cartons, labels & tags, and staples are essential components for medicines. The global packaging market is expected to expand substantially during the forecast period, with consumer electronics and other industries also contributing to the growth. However, the issue of packaging waste remains a concern, and efforts are being made to promote simple and sustainable packaging solutions. Thus, such factors are driving the growth of the market during the forecast period.
Growth of eco-friendly packaging is the key trend in the market. Eco-friendly packaging, also known as green or sustainable packaging, is a growing trend in various industries due to its recyclability and consumer safety. This type of packaging is commonly used in the food and beverage, pharmaceutical, and consumer electronics sectors. Paper, cardboard, biodegradable plastics, and plant starch materials are popular eco-friendly packaging options. The use of eco-friendly packaging is particularly significant in the label printing industry, where materials such as paper, paperboard, and metallic films are widely used. Biodegradable packaging materials, which consist of starch-based plastics, polysaccharides, polyoxyethylene, and polyvinyl alcohol, are becoming increasingly popular. These materials are produced by using 100% starch or blending starch with other biodegradable components, along with the addition of water as a plasticizer.
Further, the label printing industry also utilizes digital print technology for producing eco-friendly labels and tags. Biodegradable packaging materials are ideal for various applications, including meat, poultry, and seafood packaging. The growing concerns about environmental degradation and stringent government regulations for landfill creation are compelling stakeholders to shift towards biodegradable packaging. Additionally, eco-friendly packaging is used for flexible and folding cartons, corrugated surfaces, and even for simple packaging such as staples and medicines. Overall, eco-friendly packaging plays a crucial role in reducing packaging waste and promoting a sustainable future. Thus, such trends will shape the growth of the market during the forecast period.
High investments in digital printing is the major challenge that affects the growth of the market. The printing market for the packaging industry involves various techniques such as rotogravure, offset lithography, screen printing, and digital print technology. While each method has its unique advantages, digital printing requires substantial capital investments for establishment and expansion. The cost per unit of digital printing is significantly higher than traditional methods like flexography, with an approximate difference of 10-20%. This price disparity is due to the high setup costs and the expensive nature of digital inks and substrates.
Moreover, the label printing industry, which includes labels and tags for various sectors like food and beverage, pharmaceutical, consumer electronics, and others, utilizes various materials such as plastic, paper, paperboard, metallic films, cellophane, and corrugated surfaces. In digital printing on flexible plastic, the unit cost is approximately 50% higher than analog printing, excluding setup costs. These high investments hinder the adoption of new printing technologies, posing a challenge to the growth of the global printing market for the packaging industry. Despite these challenges, the demand for sustainable and innovative packaging solutions continues to drive the market forward. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The flexography printing segment is estimated to witness significant growth during the forecast period. The printing industry plays a crucial role in the packaging sector, providing aesthetic appeal and product differentiation through various techniques such as rotogravure press, lithographic press, offset printing process, and flexography. Digital printing and three-dimensional printing are emerging technologies, offering customization and personalization for e-commerce businesses and consumer preferences. Sustainable printing solutions, including water-based inks and UV-curable inks, are gaining traction due to eco-friendly concerns.
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The flexography printing segment accounted for USD 63.80 billion in 2018. Flexography, a printing process using rapid-drying semi-liquid ink, is popular in the packaging and labeling industries. Its technological advancements include inked plates, rotary letterpress prints, anilox rollers, mounting methods, curing and drying systems, and an extended fixed color palette. This fixed color palette reduces plate and ink changeovers, minimizes waste, and ensures consistent production. Packaging materials like cardboard boxes, labels, flexible packaging, cartons, and even glass and metal, are transformed through these printing processes. Product presentation and brand identification are essential for e-commerce businesses, and printing technologies cater to these needs. Marketing budgets are allocated towards eco-friendly solutions, greener printing technologies, and environment-friendly packaging solutions. Industries such as personal care & cosmetics, chemicals, electronics, and household products, rely on printing for branding and product presentation. The adoption of printing technologies continues to evolve, driven by consumer preferences and the growing influence of online shopping.
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APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The printing industry plays a pivotal role in catering to the packaging needs of various sectors, including consumer goods, electronics, chemicals, and personal care & cosmetics. Aesthetic appeal and product differentiation are key factors driving the demand for high-quality packaging. Digital printing and three-dimensional printing have revolutionized the industry, enabling customization and personalization for e-commerce businesses and online shopping consumers. Traditional printing techniques like Rotogravure press, Lithographic press, and Offset printing process continue to dominate the market due to their cost-effectiveness and mass production capabilities.
However, sustainable printing solutions, such as water-based inks and UV-curable inks, are gaining popularity due to consumer preferences for eco-friendly alternatives. Packaging materials like cardboard boxes, labels, and flexible packaging require innovative printing technologies to enhance product presentation and brand identification. Sustainable and environment-friendly packaging solutions, including corrugated box printing, are increasingly being adopted by marketing budgets prioritizing branding and consumer preferences. Industries like personal care & cosmetics, electronics, and household products are adopting advanced printing technologies like 3D printing and greener printing technologies for product differentiation and eco-friendly solutions. Glass and metal packaging also benefit from these advancements, offering a premium look and feel to consumers.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The Printing Industry plays a crucial role in the Packaging sector, providing various printing techniques to enhance the aesthetic appeal and ensure product differentiation. Digital printing, Three-dimensional printing, Rotogravure press, Lithographic press, and Offset printing process are some popular methods used. Sustainable printing, with the use of Water-based inks and UV-curable inks, is gaining popularity due to eco-friendly concerns. Corrugated box printing, Flexography, and Cartons are essential for packaging materials in various industries like E-commerce businesses and Online shopping. Personalized packaging is a trend, catering to consumer preferences for brand identification and marketing budgets.
Further, packaging materials include Cardboard boxes, Labels, and Flexible packaging for various sectors such as Personal care & cosmetics, Chemicals, Electronics, Household products, and Glass, Metal, and other materials. Brands use printing industry solutions for product presentation and branding, with E-commerce packaging being a significant focus. Greener printing technologies and Environment-friendly packaging solutions are increasingly adopted due to consumer awareness and regulations. UV-based, Solvent-based, and Aqueous inks are used based on industry requirements. The Printing Industry continues to innovate with technologies like 3D printing and eco-friendly solutions, catering to diverse sectors and consumer needs.
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Market Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.3% |
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Market growth 2024-2028 |
USD 103.4 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.15 |
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Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 45% |
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Key countries |
US, China, India, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A B Graphic International Ltd., Anglia Labels Ltd., Bell Printers Pvt. Ltd., Dai Nippon Printing Co. Ltd., Duncan Print Group Ltd., DuPont de Nemours Inc., Eastman Kodak Co., Flexo Image Graphics Pvt. Ltd., Flint Group, Frontier Label Inc., HP Inc., Landa Corp. Ltd., Lofton Label and Packaging Inc., Mondi Plc, Parksons Packaging Ltd., Quad Graphics Inc., RR Donnelley and Sons Co., Sakata Inx India Pvt Ltd., Toppan Inc., and Xerox Holdings Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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