Probiotic Dietary Supplements Market Size 2024-2028 

The probiotic dietary supplements market size is estimated to grow by USD 1.15 billion at a CAGR of 4.5% between 2023 and 2028. The market is experiencing significant growth, driven by the rising awareness of the benefits of probiotics for health and wellness. Probiotics are live bacteria and yeasts that provide numerous health benefits, including improving digestive health, boosting the immune system, and aiding in weight management. The increasing demand for natural and functional food products, particularly in the context of the ongoing pandemic, is further fueling market growth. However, challenges persist, including the availability of counterfeit dietary supplements, which can negatively impact consumer trust and market reputation. Regulatory compliance and ensuring product safety and efficacy are crucial to mitigating these challenges and maintaining market growth. Overall, the probiotic dietary supplements market is poised for continued expansion, driven by consumer demand for natural health solutions and advancements in product innovation.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

Probiotic dietary supplements have gained significant attention in the health and wellness industry due to their numerous health benefits. These supplements contain live bacteria and yeasts that help maintain a healthy balance of gut microflora, enhancing digestive health and boosting immunity. Two of the most commonly used strains in probiotic supplements are Streptococcus thermophilus and Lactobacillus. Leading manufacturers in this market include Lonza, Kaged Muscle, Perrigo, Probians, and Probiotics. Probiotic supplements are available in various forms, including capsules, powders, and drinks. Customized probiotic formulations using Zeta Probiotics Technology, including Lactobacillus helveticus Rosell52, Bifidobacterium longum Rosell 175, and L Plantarum (TWK10), are designed to address various health conditions, such as digestive ailments, intestinal inflammation, antibiotic-associated diarrhea, urogenital infections, high cholesterol, and skin disorders; these formulations support energy levels, skin health, and preventive healthcare, reflecting a holistic approach to healthy living in beverage formulations and other health products. They are often marketed as digestive health supplements and are used to combat harmful bacteria, improve nutrient absorption, and alleviate gastrointestinal issues such as diarrhea, irritable bowel syndrome, and constipation. Probiotics also play a crucial role in managing conditions like Type-2 diabetes, gastrointestinal issues, and colorectal cancer. Curd is a natural source of probiotics, but dietary supplements offer a more concentrated and consistent dose. Overall, the probiotic supplements market is expected to grow due to increasing awareness of their health benefits and the rising prevalence of digestive and immune-related disorders. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Rising awareness of benefits of probiotic supplements is notably driving market growth. Probiotic supplements, derived from beneficial bacteria such as Lactobacillus and Bifidobacterium, play a crucial role in maintaining digestive health and boosting immunity. Brands like Lonza, Kaged Muscle, and Nutraceutical sector offer various probiotic supplements, including Probians and Probiotics, to address gastrointestinal issues like diarrhea, irritable bowel syndrome, and constipation.

Furthermore, these supplements help combat harmful bacteria, improve nutrient absorption, and promote regular bowel movements. Lactobacillus L acidophilus and L rhamnosus are popular strains used in probiotic supplements for their benefits in gut health and type-2 diabetes management. The demand for probiotic supplements has increased due to consumer concerns over gastrointestinal ailments and chronic disorders, especially in the geriatric population. Probiotic-fortified food products and dairy-free, allergen-free, and sugar-free formulations cater to diverse consumer needs. In the context of the coronavirus disease, probiotics have emerged as immunity-boosters, making them an essential addition to daily health regimens. Thus, such factors are driving the growth of the market during the forecast period.

Significant  Market Trends

Growing demand for weight management is the key trend in the market. Probiotic supplements, derived from strains like Lactobacillus and Bifidobacterium, have gained significant popularity in the dietary supplements market due to their benefits for digestive and immune health. Brands like Lonza, Kaged Muscle, and Nutraceutical Corporation offer probiotic supplements under various labels, including Probians and Probiotics. These supplements aid in maintaining gut health by inhibiting the growth of harmful bacteria, improving nutrient absorption, and promoting regular bowel movement.

Furthermore, probiotics are also linked to the management of chronic gastrointestinal disorders, such as Type-2 diabetes, gastrointestinal ailments, diarrhea, irritable bowel syndrome, and colorectal cancer. Consumer concerns for allergen-free, dairy-free, and sugar-free formulations have led to the development of various probiotic supplements catering to diverse dietary needs. The immunity-boosting properties of probiotics have gained renewed importance in the context of the Coronavirus disease. Additionally, probiotics are increasingly used in fortified food products to cater to the geriatric population and those with chronic gastrointestinal disorders. Strains like L acidophilus and L rhamnosus are commonly used for their health benefits. Thus, such trends will shape the growth of the market during the forecast period.

Major Market Challenge

The availability of counterfeit dietary supplements is the major challenge that affects the growth of the market. Probiotic supplements, derived from strains like Lactobacillus and Bifidobacterium, are gaining popularity as effective solutions for various digestive health concerns. Brands like Lonza, Kaged Muscle, and Nutraceutical sector's Probians offer these supplements, providing benefits such as improved nutrient absorption, regular bowel movement, and enhanced immunity. Probiotics, found naturally in curd and yogurt, help combat harmful bacteria and promote gut health. Consumer concerns for gastrointestinal ailments, including diarrhea, irritable bowel syndrome, and constipation, have led to an increase in demand for probiotic supplements.

Furthermore, Chronic gastrointestinal disorders, particularly in the geriatric population and those with type-2 diabetes, have further fueled this trend. Probiotics, such as L acidophilus and L rhamnosus, have shown promise in addressing these issues. The nutraceutical sector has responded by offering dairy-free, allergen-free, and sugar-free formulations to cater to diverse consumer needs. Amidst the ongoing coronavirus disease pandemic, immunity-boosting probiotic supplements have gained significant attention. Fortified food products are also emerging as viable alternatives for those who prefer consuming probiotics through their daily meals. Hence, the above factors will impede the growth of the market during the forecast period

Key Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Archer Daniels Midland Co. - The company offers probiotic dietary supplements under its subsidiary Deerland Probiotics.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Archer Daniels Midland Co.
• Bayer AG
• BioGaia AB
• Chr Hansen Holding AS
• CUSTOM PROBIOTICS Inc.
• DuPont de Nemours Inc.
• glacbiotech Co. Ltd.
• Koninklijke DSM NV
• Lallemand Inc.
• NutraScience Labs
• Pharmacare Laboratories Australia
• Probi AB
• Reckitt Benckiser Group Plc
• ResBiotic
• Unique Biotech Ltd.
• Vertical Pharmaceuticals LLC
• Vitakem Nutraceutical Inc.
• Winclove BV

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

By Application 

The Nutritional supplements segment is estimated to witness significant growth during the forecast period. Probiotic dietary supplements, containing friendly bacteria such as Lactobacillus and Bifidobacterium, have gained significant traction in the global market, particularly in the nutraceutical sector. Lonza and Kaged Muscle are notable players in this industry, offering a range of probiotic supplements to support digestive health and immunity. Probiotics are beneficial for nutrient absorption, bowel movement, and addressing various gastrointestinal issues like diarrhea, irritable bowel syndrome, and constipation. 

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The Nutritional supplements segment was the largest segment and was valued at USD 1.49 billion in 2018.  They also play a crucial role in managing chronic gastrointestinal disorders, including Type-2 diabetes, colorectal cancer, and gastrointestinal ailments. Consumer concerns regarding gut health and immunity have fueled the demand for probiotic supplements, especially among the geriatric population and those with chronic conditions. Dairy-free, allergen-free, and sugar-free formulations cater to diverse consumer needs. The ongoing coronavirus disease pandemic has further emphasized the importance of immunity-boosters, driving the market growth. Fortified food products are also increasingly incorporating probiotics to cater to the health-conscious consumer base.

By Region

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Europe is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Probiotic supplements, derived from strains like Lactobacillus and Bifidobacterium, have gained significant popularity in the health and wellness industry. Companies such as Lonza and Kaged Muscle produce these supplements, catering to the growing demand for digestive health supplements. Probiotics, including strains like L. acidophilus, L. rhamnosus, and others, support gut health by promoting the growth of beneficial bacteria and inhibiting harmful bacteria. Consumers increasingly seek probiotic supplements to address various gastrointestinal issues, including diarrhea, irritable bowel syndrome, constipation, and colorectal cancer. Probiotics also play a crucial role in nutrient absorption, immunity, and maintaining bowel movement regularity. With the rise of chronic gastrointestinal disorders, especially in the geriatric population, the need for probiotic supplements has become more pressing. Female health concerns, such as Type-2 diabetes, have also been linked to the benefits of probiotics. In response, the nutraceutical sector offers dairy-free, allergen-free, and sugar-free formulations to cater to diverse consumer needs. Amidst the ongoing coronavirus disease pandemic, immunity-boosting probiotics have gained prominence as potential preventive measures. Furthermore, probiotic-fortified food products are increasingly available in the market, making probiotics an accessible and convenient choice for maintaining overall health.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application Outlook
  • Nutritional supplements
  • Specialty nutrients
  • Food and beverages
  • Infant formula

• Region Outlook 
  • APAC
    • China
    • India
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

Probiotic dietary supplements have gained significant popularity in the health and wellness industry due to their numerous health benefits. These supplements contain live bacteria and yeast strains, primarily from the Lactobacillus and Bifidobacterium families, such as Lactobacillus Acidophilus and L rhamnosus. Brands like Lonza and Kaged Muscle produce these supplements. L Plantarum(TWK10) is a notable Bacteria Strains used in probiotic supplements for health conditions addressed, including digestive issues and immune system support. Probiotics support digestive health by promoting the growth of good bacteria, enhancing nutrient absorption, and preventing the growth of harmful bacteria. They are also known to improve bowel movement, alleviate gastrointestinal issues like diarrhea, irritable bowel syndrome, and constipation.

Furthermore, probiotics are effective in managing chronic gastrointestinal disorders, including Type-2 diabetes, colorectal cancer, and gastrointestinal ailments. The market is expanding as lactic acid bacteria like L Plantarum (TWK10) address diverse health conditions such as lung infections, inflammatory bowel disease, anxiety and depression, insomnia, and sexual wellness. Health claims and benefits include improved mental clarity and enhanced athletic performance. Product formulations vary, including powder, gummy, and delayed-release capsules utilizing advanced encapsulating technologies. With growing consumer preferences for effective dosages, quality control and regulatory scrutiny regarding labeling and claims are crucial. The market also considers different demographics to tailor customized formulations to meet diverse health issues and enhance overall well-being. Curd and yogurt are natural sources of probiotics, but dietary supplements offer more concentrated doses and specific strains for targeted health benefits.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies