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The probiotic drinks market size has the potential to grow by USD 14.51 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.
This report provides a detailed analysis of the market by product (dairy drinks and juice drinks) and geography (North America, APAC, Europe, South America, and MEA). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Bio-K Plus International Inc., Fonterra Co-operative Group Ltd., Danone SA, Gujarat Cooperative Milk Marketing Federation Ltd., Harmless Harvest Inc., Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., and Yakult Honsa Co. Ltd.
The market is currently fragmented and is expected to remain the same until the end of the forecast period. The market is witnessing collaborations between various vendors to enhance their product quality and outreach their products in the global market. Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., and Yakult Honsa Co. Ltd. are some of the major market participants. Although the increasing awareness about probiotic beverages will offer immense growth opportunities, the contradictory perceptions about probiotic drinks will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Customer landscape
Drivers, Challenges, and Trends
Vendor Landscape
Vendor Analysis
Appendix
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