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The protective motorbike riding gear market size is forecast to increase by USD 4.43 billion, at a CAGR of 5.67% between 2023 and 2028. Market expansion relies on several key factors, including the rising incidence of road accidents, which drives demand for safety equipment such as motorcycle helmets. Additionally, a growing emphasis on innovation within the industry fuels the development of advanced helmet technologies, catering to evolving consumer preferences and safety standards. Moreover, regulatory mandates mandating the use of motorcycle helmets further stimulate market growth, creating a favorable environment for manufacturers and suppliers. These interconnected factors underscore the critical role of safety awareness, technological advancements, and regulatory compliance in shaping the motorcycle helmet market. As stakeholders prioritize safety and innovation, the market expands to meet the demand for high-quality, compliant helmet solutions, contributing to overall road safety and consumer protection. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing number of road accidents is notably driving the market growth. One of the biggest challenges for motorcyclists is the increase in traffic accidents due to poor road infrastructure and an increase in the number of cars on the roads. Traffic accidents often present multiple injury-related disabilities to drivers and can lead to disability. For example, a sudden blow to the spinal cord from a herniated disc can cause traumatic spinal cord injury. According to the World Health Organization (WHO), about 1.35 million people die in road accidents every year, and 20 to 50 million people get fatally injured.
In addition, road accidents often lead to chronic health complications that lead to various disabilities. Therefore, increasing people's awareness of the consequences of road accidents will encourage them to raise their awareness and adopt different equipment for motorcycles. Motorcyclists around the world are increasingly using various add-on accessories such as visors and helmet displays to keep distractions at bay. All these factors will accelerate the adoption of this equipment and propel the growth of the market during the forecast period.
The growing popularity of Smart Helmets is a key trend influencing the market growth. Factors such as advances in smart technology and rising consumer awareness have increased the demand and favorability of smart products across the globe, forcing market makers to innovate and introduce smart helmets. Smart helmets are slightly more expensive than regular helmets, but their features and comfort are driving demand.
Additionally, motorcycle apparel manufacturers are incorporating wireless technology into their products to make them compatible with currently available smart devices. Smart features such as advanced noise control, ambient audio capabilities, audio multitasking, and built-in speakers and microphones are being integrated into motorcycle apparel, particularly helmets. Hence, the introduction of these smart helmets coupled with the growing preference for connected devices is expected to drive the growth of the motorcycle apparel market during the forecast period. This technological evolution not only enhances rider comfort and safety but also aligns with consumer expectations for seamless integration of technology into their riding experience. As smart helmets become more prevalent, they cater to a tech-savvy demographic seeking innovative solutions that enhance both their safety and enjoyment while riding motorcycles.
Fluctuations in raw material prices are challenging the market growth. Motorcyclist equipment such as helmets, suits, knee pads, elbow pads, and boots are made from multiple raw materials depending on their function. Commonly used raw materials for helmets include, for example, thermoplastic shells, advanced fiberglass shells, Kevlar and carbon composite shells, and various expanded polystyrene (EPS) foams. Protective clothing is made of textile or leather. Leather is the most preferred material but technological advances are driving demand for durable synthetic leather riding suits with proper padding and safety measures. The popularity of leather-like riding suits is increasing due to their low price and lightweight. Prices for these materials are subject to change and fluctuate based on changes in oil prices. In addition, the procurement of such raw materials may include additional costs associated with transportation and other necessary services, supplier limitations, and the inability to maintain favorable supplier agreements for the proper and timely delivery of raw materials.
Moreover, manufacturers also bear the costs associated with shipping raw materials to factories, shipping intermediate products to manufacturing sites, shipping finished products to warehouses, and shipping finished products to end users. Transportation costs incurred by companies include taxes, customs duties, and fuel costs. An increase in transportation costs, therefore, increases the price of the product. However, the market is highly competitive and vendors are unable to increase the prices of their final products, resulting in lower profit margins. Such factors are expected to hamper the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alpinestars USA Inc: The company is involved in manufacturing different types of motorcycle accessories such as motorcycling airbag protection, protective motorbike riding gears, and many more.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the helmets segment will be significant during the forecast period. Helmets dominate the market. Helmets are the leading product in the market. Worn by motorcyclists of all types for their daily commute, travel, road trips, and sporting activities. There is a wide range of helmets on the market that are suitable for different purposes. These helmets comply with various regional standards. All these factors are driving the growth of the helmet segment.
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The helmets segment was valued at USD 7.44 billion in 2018. In some regions and countries, there are no laws regulating the use of motorcycle helmets, so motorcyclists avoid wearing helmets. In the United States, only 15 of the 50 states have laws requiring the use of motorcycle helmets and protective gear when riding motorcycles. However, demand for helmets is likely to increase during the forecast period. This is due to increased awareness of road safety parameters, the growing popularity of motorcycles, and rising disposable incomes. All these factors have also increased the demand for quality, smart helmets, and continued innovation.
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APAC is estimated to contribute 79% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is one of the most dominant markets in the world. India is a major contributor and represents the largest market in APAC. A major factor behind the growth of the market in India is the increasing adoption of motorcycles in the country. India, China, Indonesia, and Thailand also contribute significantly to the demand for protective clothing for motorcycles due to their high motorcycle sales volume. Other important influencing factors are the growing population of people aged 15-64 and the growing popularity of motorcycles. Rising income levels and growing middle-class populations in emerging markets have created a huge demand for sports bikes in emerging Asia-Pacific countries such as India and China. The increasing adoption of sports bikes has a positive impact on revenue growth in the targeted markets. The 15 to 64 age group population is an important demographic cohort for motorcycle activity and has increased significantly over the past five years. This increased target customer base and is therefore expected to boost the demand during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is crucial for ensuring rider security and enhancing the overall riding experience. Factors such as fatal injuries, weather conditions like rain, snow, and cold, as well as wind, emphasize the importance of high visibility motorcycle gear and proper protective equipment. Governments in leading countries are implementing strict policies and fines to enforce road safety, impacting the motorcycle protective gear industry. The ongoing pandemic has led to the closure of factories and unavailability of the workforce, affecting production and manufacturing costs. Despite these challenges, the sector is evolving with improvements in product features, such as Bluetooth connectivity, ambient audio capabilities, navigation, and built-in speakers and microphones.
Further, in the realm of biking, safety and performance go hand in hand, especially in high-stakes activities like bike racing and motocross racing. The demand for riding gear equipped with advanced telematics is on the rise, driven by concerns over accidental deaths and severe injuries among motorcycle riders and road users. Vision clarity and proof of identity are crucial, especially during night riding and inclement weather. High-visibility gear, coupled with built-in speakers and a microphone for communication, ensures road safety and enhances the ride experience. Moreover, telematics-enabled gear offers real-time monitoring of vital signs, reducing the risk of brain injuries and motor vehicle accidents.
Further, with Bluetooth capabilities for calls, music, and driving instructions, riders can navigate through traffic jams and enjoy pleasure rides with ease. As legendary bike brands embrace this technology, the market for riding gear and racing telematics continues to evolve, promoting both safety and excitement on the road and the track. Also, bike riding enthusiasts take precautions by wearing motorbike clothing to mitigate the risk of crashes, protecting against head and neck injuries, cuts, road burns, and scratches, especially for those with disabilities, emphasizing the importance of proper attire for safety. Additionally, ensuring smooth operation and reliability, motorcycle chains play a pivotal role in the performance of bikes equipped with advanced technologies, supporting efficient power transmission and durability during both casual rides and competitive racing events.
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Market Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.67% |
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Market Growth 2024-2028 |
USD 4.42 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.28 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 79% |
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Key countries |
China, India, Indonesia, US, and Thailand |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Alpinestars USA Inc., ARAI Helmet Ltd., Belstaff International Ltd., Caberg Spa, Dainese Spa, FLY Racing, Leatt Corp., REVIT Sport International BV, RYNOX GEARS, Schuberth GmbH, Sena Technologies Inc., SHOEI Co. Ltd., Shot Race Gear USA, Spidi Sport Srl, SULLIVANS Inc., Vale Brothers Ltd., Vega Auto Accessories Pvt. Ltd., Vista Outdoor Inc., Youngone Corp., and ZEUS MOTORCYCLE GEAR |
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Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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