Ready to Drink Market Research Report 2022-2026
The ready-to-drink market share is expected to increase by 192.10 billion liters from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 7.06%.
This Ready to Drink Market analysis report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers ready-to-drink market segmentation by type (non-alcoholic and alcoholic) and geography (North America, Europe, APAC, South America, and MEA). The ready to drink market report also offers information on several market vendors, including Campbell Soup Co., General Mills Inc., Harvest Hill Beverage Co., Keurig Dr Pepper Inc., Nestle SA, PepsiCo Inc., Red Bull GmbH, Talking Rain Beverage Co., The Coca-Cola Co., and The Kraft Heinz Co. among others.
What will the Ready to Drink Market Size be During the Forecast Period?
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Ready to Drink Market: Key Drivers, Trends, and Challenges
The increasing focus on functional drinks is notably driving the ready-to-drink market growth, although factors such as threats from counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the ready-to-drink industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Ready to Drink Market Driver
One of the key factors driving growth in the ready-to-drink market is the increasing focus on functional drinks. Changing lifestyles and the increasing number of nuclear families are driving the increased intake of junk food, which is negatively affecting people's health. Since the 20th century, industrialization and globalization have been the major factors behind the emergence of nuclear families that prefer consuming outside food and junk food. This, in turn, has contributed to several health issues, including obesity. Overweight consumers seek more effortless ways to lose extra calories, and RTD products such as RTD green tea and RTD diet drinks are perceived as one such consumer product. Caffeine and epigallocatechin gallate (EGCG) present in green tea help in boosting the metabolism rate.
Key Ready to Drink Market Trends
The newer packing designs is another factor supporting the Ready to Drink Market share growth. The packaging of a product plays an important role in the success story of the product in the market. The different trend kinds of packing were initially set by carbonated and fizzy drink manufacturers, which is currently being followed by RTD suppliers as well. It has been observed that trendier packaging catches the attention of the consumers, especially the younger crowd. The younger population is more inclined toward carbonated drinks than green tea. Therefore, to tap this segment of the population, suppliers like Teavana and Tingyi started introducing Polyethylene Terephthalate (PET) bottles, cans, and glass bottles, some of which looked like traditional beer bottles.
Key Ready to Drink Market Challenge
The threats from counterfeit products will be a major challenge for the ready-to-drink market during the forecast period. RTD does not require much of an investment in making the product. However, more prominent brands do spend a significant amount on marketing and advertisement. Owing to the low investment required, many small-scale enterprises imitate RTD products, with counterfeit labels as that of branded companies. These products are usually offered at lower prices or at the same price as that of the branded ones but are of low quality and taste to that of the legitimate brand. Such instances debase the brand image and result in a decrease in sales. As these small-scale enterprises do not follow proper cleaning processes and packaging, it may cause serious health concerns in people who are allergic to these things. Rising piracy is yet another reason affecting the sales and the brand image of legitimate sellers
This Ready to Drink Market forecast report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global ready-to-drink market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the ready-to-drink market during the forecast period.
Who are the Major Ready to Drink Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Campbell Soup Co.
- General Mills Inc.
- Harvest Hill Beverage Co.
- Keurig Dr Pepper Inc.
- Nestle SA
- PepsiCo Inc.
- Red Bull GmbH
- Talking Rain Beverage Co.
- The Coca-Cola Co.
- The Kraft Heinz Co.
This statistical study of the ready-to-drink market encompasses successful business strategies deployed by the key vendors. The ready-to-drink market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
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Campbell Soup Co. - The company offers a wide range of ready-to-drink products such as classic tomato slipping soup, homestyle chicken noodle soup mini cups among others.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The ready-to-drink market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Ready to Drink Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the ready-to-drink market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the packaged foods and meats market includes the following core components:
- Inputs
- Inbound logistics
- Primary processing
- Secondary and tertiary processing
- Outbound logistics
- End-customers
- Marketing and sales
- Service
- Innovation
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Ready to Drink Market?
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38% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for ready-to-drink in APAC. Market growth in this region will be faster than the growth of the market in other regions.
This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating Type Segments in the Ready to Drink Market?
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The ready-to-drink market share growth by the non-alcoholic drink segment will be significant during the forecast period. Functional RTD beverages are formulated with special ingredients to provide improved digestion; boost immunity, energy, and stamina; promote health functions (for example, the health of the heart, bones, and joints); and provide a feeling of satiation. The beverages also serve the needs of consumers who seek convenience and health benefits while on the go. The growing demand for healthy RTD will boost the non-alcoholic RTD segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the ready-to-drink market size and actionable market insights on post COVID-19 impact on each segment.
You may be interested in:
Ready-to-drink (RTD) Cocktails market - The market share has the potential to grow by USD 584.19 million during 2021-2025, and the market's growth momentum will accelerate at a CAGR of 12.10%.
Ready-to-drink Green Tea market - The market share is expected to increase by USD 1.08 billion from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 5%.
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Ready To Drink Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.06% |
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Market growth 2022-2026 |
192.10 bn L |
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Market structure |
Fragmented |
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YoY growth (%) |
6.29 |
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Regional analysis |
North America, Europe, APAC, South America, and MEA |
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Performing market contribution |
APAC at 38% |
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Key consumer countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Campbell Soup Co., General Mills Inc., Harvest Hill Beverage Co., Keurig Dr Pepper Inc., Nestle SA, PepsiCo Inc., Red Bull GmbH, Talking Rain Beverage Co., The Coca-Cola Co., and The Kraft Heinz Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Ready to Drink Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive ready to drink market growth during the next five years
- Precise estimation of the ready to drink market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the ready to drink industry across North America, Europe, APAC, South America, and MEA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of ready to drink market vendors
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