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The China retail market size is forecast to increase by USD 1,192.7 billion at a CAGR of 8.09% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing popularity of online platforms and the trend towards omni-channel trade. Consumers in China are increasingly turning to e-commerce for their shopping needs, with online sales of clothing, footwear, jewelry, electronics, home appliances, beauty products, toys, and stationery experiencing strong growth. However, the market faces challenges, including rampant counterfeiting in the premium segment, which undermines brand reputation and consumer trust. To mitigate this issue, retailers are investing in strong customer support systems to ensure authenticity and provide a seamless shopping experience. Despite these challenges, the market is expected to continue its growth trajectory, driven by the large and growing consumer base in China.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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