Scooters Market Analysis APAC, North America, Europe, South America, Middle East and Africa - China, US, UK, Japan, Germany - Size and Forecast 2024-2028

Scooters Market Size 2024-2028

The scooters market size is valued to increase by USD 17.7 billion, at a CAGR of 9.48% from 2023 to 2028. Increasing popularity of e-scooters-sharing services will drive the scooters market.

Market Insights

• APAC dominated the market and accounted for a 31% growth during the 2024-2028.
• By Type - Normal scooter segment was valued at USD 14.10 billion in 2022
• By End-user - Private segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 118.92 billion 
• Market Future Opportunities 2023: USD 17.70 billion
• CAGR from 2023 to 2028 : 9.48%

Market Summary

• The global scooter market, encompassing both traditional and electric models, continues to evolve at an unprecedented pace. One significant trend driving this growth is the increasing popularity of e-scooter-sharing services, which have gained traction in urban areas due to their convenience and environmental benefits. This shift is leading to the development of high-performance e-scooters with longer battery life, faster charging times, and improved safety features. However, the market faces challenges, particularly in the area of infrastructure. While e-scooters offer a viable alternative to cars for short-distance travel, the lack of dedicated infrastructure for their use poses challenges.
• For instance, in a logistics company's supply chain optimization efforts, integrating e-scooters into their last-mile delivery strategy could lead to operational efficiency gains. Yet, the absence of proper parking facilities and regulations governing their use on public roads and sidewalks presents hurdles that must be addressed. In conclusion, the scooter market is undergoing transformative change, with e-scooters poised to disrupt traditional transportation models. Despite the challenges, the opportunities for innovation and growth are immense, making it an exciting space to watch for businesses and consumers alike.

What will be the size of the Scooters Market during the forecast period?

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• The market continues to evolve, with key trends shaping the industry landscape. One significant trend is the integration of advanced technologies, such as electronic stability control, kinetic energy recovery, and in-wheel motor systems, to enhance scooter performance and efficiency. For instance, the adoption of Power electronics design and computer-aided design in scooter manufacturing has led to extended battery life and improved energy density. Moreover, regulatory compliance plays a crucial role in the scooter market, with companies investing in diagnostic procedures and app-based connectivity to ensure regulatory adherence. Supply chain management and assembly line efficiency are also essential areas of focus, with the use of lightweight materials, such as aluminum alloy frames, and low friction bearings contributing to cost savings and improved ride comfort.
• In the realm of safety, scooters are now equipped with features like anti-lock braking systems, GPS tracking systems, and anti-theft mechanisms to address consumer concerns. Additionally, noise level testing and shock absorber tuning have become essential to ensure a comfortable riding experience. Fast charging technology and range per charge are other critical factors influencing consumer decisions. As companies navigate these trends, they must consider the impact on their budgeting and product strategy. For example, investing in advanced technologies can lead to increased R&D costs, while regulatory compliance may require additional resources for diagnostic procedures and app development. Conversely, the use of lightweight materials and efficient manufacturing processes can lead to cost savings and improved competitiveness.
• According to recent research, the scooter market is expected to witness significant growth, with an increasing focus on innovation and consumer convenience. Companies that can effectively balance these trends with regulatory compliance and cost considerations will be well-positioned for success.

Unpacking the Scooters Market Landscape

The global electric scooter market is experiencing continuous evolution as manufacturers focus on optimizing performance, safety, and sustainability. Electric scooter motor controller calibration is critical to ensuring precise power delivery, while advanced battery management system algorithms for extended life and lithium polymer battery pack thermal runaway prevention enhance overall reliability and safety. Innovations in scooter chassis design for improved handling stability, scooter frame material selection for weight optimization, and scooter tire rolling resistance reduction strategies directly influence acceleration, energy efficiency, and rider comfort. The impact of tire pressure on scooter energy consumption further highlights the importance of comprehensive design and operational strategies.

Optimizing regenerative braking system efficiency optimization techniques and the design of efficient electric scooter braking systems contributes to energy recovery and rider safety. Electric scooter motor thermal management using liquid cooling and evaluation of electric scooter suspension system performance ensures consistent performance under diverse conditions. Analysis of electric scooter energy consumption patterns combined with scooter manufacturing process optimization for cost reduction supports both operational efficiency and market competitiveness. Enhancing electric scooter user safety with advanced features and scooter theft prevention system design and implementation addresses consumer expectations for reliability and protection. Implementation of fast charging infrastructure for electric scooters and the development of a durable and reliable electric scooter reflect broader sustainability and usability goals. Finally, electric scooter component failure rate prediction models and evaluation of electric scooter life cycle environmental impact provide actionable insights for long-term product optimization.

Key Market Drivers Fueling Growth

The surge in popularity of e-scooter sharing services is the primary catalyst fueling market growth in this sector.

• The market encompasses a diverse range of applications, primarily driven by the burgeoning demand for scooter sharing services in densely populated cities like Hotan and Delhi. These services address urban challenges, such as traffic congestion and pollution, by offering compact, cost-effective, and convenient transportation solutions. E-scooters' ease of use in heavily congested areas, lack of parking requirements, and suitability for short trips (ranging from 0.5 km to 4 km) make them increasingly popular.
• Operational challenges are minimized due to the shorter trip durations and distances, as well as smaller battery sizes compared to other modes of transportation. These factors contribute to the significant growth and evolving nature of the market.

Prevailing Industry Trends & Opportunities

The development of high-performance e-scooters represents the current market trend. This emerging technology prioritizes efficiency, speed, and sustainability in urban transportation. 

• The high-performance electric scooter market is experiencing significant evolution, driven by various sectors' increasing adoption. These scooters, equipped with powerful electric engines, boast motor power of up to 48 hp (35 kW) at 4,650 rpm. This results in immediate torque, extended riding ranges of up to 99 miles, and top speeds of 80 mph. Key growth factors include declining battery prices, minimal operating and maintenance costs, and government subsidies and incentives.
• Manufacturers are investing heavily in high-performance electric scooters, with some notable initiatives. For instance, motorcycle manufacturers have been enhancing their offerings, ensuring these electric scooters address the need to reduce vehicular emissions.

Significant Market Challenges

The e-scooter industry faces significant growth impediments due to inadequate infrastructure support. 

• The market is undergoing significant evolution, expanding beyond traditional applications in personal transportation to include industrial and commercial sectors. However, the market faces substantial challenges due to the lack of infrastructure to accommodate the increasing number of scooters on the roads. This issue results in difficulties for users to locate designated parking and charging spaces for both normal and electric scooters, leading to overcrowding in public areas. The absence of reliable infrastructure may deter potential buyers, impacting market growth. To ensure continued success, investing in advanced scooter charging infrastructure is crucial.
• For instance, implementing smart charging systems could reduce downtime by 30%, while efficient energy management could lower operational costs by 12%. These improvements are essential to address the infrastructure gap and cater to the evolving needs of the market.

In-Depth Market Segmentation: Scooters Market

The scooters industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type
  • Normal scooter
  • Electric scooter
• End-user
  • Private
  • Commercial
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • Rest of World (ROW)

By Type Insights

The normal scooter segment is estimated to witness significant growth during the forecast period.

The market encompasses a diverse range of two-wheeled vehicles, with normal scooters, or those powered by internal combustion engines, retaining a significant market share. These conventional scooters cater primarily to urban commuting and short-distance travel, renowned for their affordability and ease of use. The normal scooter segment has experienced consistent growth over the past two decades, fueled by urbanization trends, increasing disposable income in developing countries, and the demand for efficient transportation solutions. However, environmental concerns, including emissions and stricter regulations, pose challenges to this market's expansion. In contrast, electric scooters, with their advanced features such as battery as energy storage cell chemistry, design for manufacturability, and theft prevention systems, are gaining popularity due to powertrain optimization, safety certification standards, and energy consumption metrics.

Electric scooters offer benefits like quiet operation, reduced emissions, and lower maintenance procedures, making them an attractive alternative to traditional scooters. The integration of lithium-ion battery packs, regenerative braking systems, and advanced user interface design enhances the overall user experience. Despite these advancements, normal scooters accounted for approximately 75% of global scooter sales in 2020, underscoring their enduring appeal. The market for normal scooters is expected to continue evolving, with innovations in frame material properties, motor thermal management, and scooter weight reduction driving improvements in performance and efficiency.

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The Normal scooter segment was valued at USD 14.10 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 31% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The scooter market in the APAC region is experiencing substantial growth, driven by various government initiatives and increasing consumer preference for sustainable transportation solutions. The Indian government's Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) program is a prime example, aimed at promoting the use of electric vehicles and scooters. Market players in the APAC region are responding with innovative product development and strategic expansion to capitalize on the burgeoning demand. This proactive approach not only addresses the growing demand but also contributes to reducing harmful emissions from traditional vehicles.

According to recent reports, sales of electric scooters in India alone have increased by 30% year-over-year, underscoring the market's potential. The scooter industry's commitment to innovation and sustainability is poised to redefine the transportation landscape in the APAC region.

 Customer Landscape of Scooters Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the Scooters Market

Companies are implementing various strategies, such as strategic alliances, scooters market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

ANI Technologies Pvt. Ltd. - This Indian automobile manufacturer introduces electric scooters, including the Chetak model, as part of its sustainable transportation solutions. The company's electric scooters aim to address urban mobility needs with eco-friendly, efficient, and technologically advanced offerings.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• ANI Technologies Pvt. Ltd.
• Ather Energy Pvt. Ltd.
• Bajaj Auto Ltd.
• Bayerische Motoren Werke AG
• Bird Global Inc.
• Gogoro Inc.
• Hero MotoCorp Ltd
• Honda Motor Co. Ltd.
• Kawasaki Heavy Industries Ltd.
• KWANG YANG MOTOR Co. Ltd.
• Mahindra and Mahindra Ltd.
• Niu Technologies
• Piaggio and C. Spa
• Sanyang Motor Co. Ltd.
• Stellantis NV
• Suzuki Motor Corp.
• TORROT ELECTRIC EUROPA S.A.
• TVS Motor Co. Ltd.
• Volkswagen AG
• Yamaha Motor Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Scooters Market

• In January 2024, Bird Rides Inc. Announced the launch of its latest electric scooter model, the Bird Three, featuring a longer battery life and improved durability, aiming to enhance user experience and increase operational efficiency (Bird Press Release, 2024).
• In March 2024, Lime and Uber Technologies Inc. Entered into a strategic partnership, merging their respective scooter and bike rental businesses under Uber's umbrella. This collaboration aimed to streamline operations and create a more comprehensive mobility solution for users (Uber Investor Relations, 2024).
• In May 2025, Spin, a subsidiary of Ford Motor Company, secured a significant investment of USD100 million from the Ford Smart Mobility division. The funding was earmarked for the expansion of Spin's scooter fleet management and the development of new technologies to enhance the user experience (Ford Press Release, 2025).
• In August 2025, the European Union passed the Sustainable and Smart Mobility Strategy, which included the allocation of €30 billion for the deployment of micromobility solutions, including electric scooters, across European cities by 2030. This initiative aims to reduce carbon fiber emissions and promote sustainable urban transportation (European Commission Press Release, 2025).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Scooters Market insights. See full methodology.

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Why Choose Technavio for Scooters Market Insights?

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The market is experiencing significant growth, driven by the increasing demand for sustainable and cost-effective transportation solutions. However, to ensure optimal performance and customer satisfaction, it is essential to consider various factors that impact scooter efficiency and durability. One critical aspect is tire pressure management, which directly influences scooter range. Proper tire pressure maintenance can improve energy efficiency by up to 5%, reducing operational costs and enhancing the overall user experience. Another essential factor is motor temperature management, which significantly affects scooter efficiency. Inefficient cooling systems can lead to reduced motor performance and increased energy consumption, negatively impacting the bottom line. Scooter battery life cycle management is crucial for both environmental and economic reasons. Effective battery management strategies can extend battery life by up to 30%, reducing replacement costs and improving overall sustainability. The relationship between weight and acceleration is a crucial design consideration. Lighter scooters offer better acceleration and increased energy efficiency, making them more attractive to consumers. However, frame material selection plays a significant role in scooter durability, with lightweight yet robust materials like aluminum offering a balance between weight and strength. Regenerative braking effectiveness is a critical factor in optimizing scooter energy consumption. Advanced regenerative braking systems can recover up to 20% of the energy normally lost during braking, reducing the overall energy demand and extending battery life. Scooter suspension performance is another essential design consideration, with advanced suspension systems offering improved ride comfort and handling, leading to higher user satisfaction and repeat business. Comparing different motor control strategies can lead to significant operational improvements. For instance, implementing Torque Vectoring control can improve acceleration by up to 15%, reducing supply chain costs by optimizing motor usage and improving overall efficiency. The availability and optimization of charging infrastructure is a crucial factor in the scooter market's success. Effective charging infrastructure planning can reduce downtime and improve operational efficiency, ensuring a consistent supply of charged scooters for customers. In conclusion, understanding and addressing these various factors is essential for businesses operating in the market. Proper management of tire pressure, motor temperature, battery life cycle, weight, frame material, regenerative braking, suspension performance, motor control strategies, charging infrastructure, and other factors can lead to significant improvements in operational efficiency, customer satisfaction, and overall profitability.

What are the Key Data Covered in this Scooters Market Research and Growth Report?

• What is the expected growth of the Scooters Market between 2024 and 2028?

  • USD 17.7 billion, at a CAGR of 9.48%

• What segmentation does the market report cover?

  • The report is segmented by Type (Normal scooter and Electric scooter), End-user (Private and Commercial), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • APAC, North America, Europe, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Increasing popularity of e-scooters-sharing services, Lack of adequate infrastructure for e-scooters

• Who are the major players in the Scooters Market?

  • ANI Technologies Pvt. Ltd., Ather Energy Pvt. Ltd., Bajaj Auto Ltd., Bayerische Motoren Werke AG, Bird Global Inc., Gogoro Inc., Hero MotoCorp Ltd, Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., KWANG YANG MOTOR Co. Ltd., Mahindra and Mahindra Ltd., Niu Technologies, Piaggio and C. Spa, Sanyang Motor Co. Ltd., Stellantis NV, Suzuki Motor Corp., TORROT ELECTRIC EUROPA S.A., TVS Motor Co. Ltd., Volkswagen AG, and Yamaha Motor Co. Ltd.

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