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The seitan market size is forecast to increase by USD 63.8 million and is estimated to grow at a CAGR of 3.27% between 2023 and 2028. The market report provides a comprehensive analysis of key growth factors, including the expansion of distribution channels. This strategic development enables producers to reach a broader consumer base, thereby fueling market growth. The report delves deep into market trends, competitive landscape, and future opportunities, offering valuable insights to stakeholders. By closely examining the market dynamics, this analysis empowers businesses to make informed decisions and capitalize on emerging trends in the Seitan industry.
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Seitan, also known as wheat gluten, is a popular vegan meat replacement derived from the protein-rich part of wheat. It is made by washing and rinsing wheat flour dough to extract the gluten, which is then cooked and textured to mimic the taste and texture of meat. The market is witnessing significant growth due to increasing consumer preferences for plant-based alternatives to meat, particularly in industrialized countries. Key components of seitan include protein, minerals, carbohydrates, and lipids. Hydrated gluten, a form of seitan, is particularly popular due to its high nutritional value and versatility. Fast-food restaurants, such as Sonic Drive-In, have started incorporating seitan into their menus to cater to the growing demand for vegan options. The market for seitan is expected to grow in developing economies as well, driven by rising awareness of health and wellness, and increasing veganism and vegetarianism. Principal consultants at various market research firms predict a positive outlook for the market, with country-wise insights indicating significant growth in regions like North America and Europe. The market is expected to be driven by the nutritional benefits of seitan, its versatility, and its ability to cater to various consumer preferences. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Enhanced channels of distribution is notably driving market growth. The restaurant industry in Western European countries has seen a significant shift towards plant-based alternatives, with seitan emerging as a popular option. This competitive business relies heavily on service, price, location, and quality to attract consumers.
Moreover, seitan, a protein-rich food derived from cereals, is available in various forms, including conventional and organic varieties. The foodservice sector, including fast-food chains and fast-food outlets, is increasingly offering seitan-based dishes to cater to health-conscious consumers. Thus, such factors are driving the growth of the market during the forecast period.
Growth of vegan population is the key trend in the market. The restaurant industry in Western European countries is witnessing a competitive business environment, with an increasing number of consumers adopting plant-based diets, particularly veganism. Seitan, a popular meat alternative derived from cereals such as wheat, has gained significant traction in the foodservice sector due to its high nutritional value and versatility.
Moreover, the demand for seitan is driven by health concerns and the rising standard of living, leading to its adoption by both fast-food chains and fast-food outlets. The product type offerings in the market include conventional and organic varieties. Thus, such trends will shape the growth of the market during the forecast period.
Adverse effects of highly processed food is the major challenge that affects the growth of the market. In the competitive business landscape of the restaurant industry across Western European countries, the foodservice sector continues to evolve with the increasing demand for healthier and more sustainable food options. Seitan, a textured plant protein derived from wheat gluten, has gained popularity as an alternative to meat in various dishes.
However, it is essential to note that seitan is a processed food item, which undergoes extensive processing to produce its unique texture. Manufacturers use various methods to produce seitan, including conventional and organic production. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Biolab Srl: The company offers seitan products such as tofu, seitan and tempeh.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The coventional seitan segment is estimated to witness significant growth during the forecast period. Seitan, a vegan meat replacement derived from wheat gluten, has gained significant popularity as a protein-rich, nutritious food alternative in both industrialized and developing economies. This hydrated gluten product is a valuable source of minerals, carbohydrates, and lipids, making it an excellent option for individuals following a vegetarian or vegan diet.
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The coventional seitan segment was the largest segment and valued at USD 247.10 million in 2018. In fast-food restaurants, seitan is increasingly used as a meat substitute in various ready-to-eat food products, including sandwiches, burgers, salads, hotdogs, combo meals, and even beverages and desserts. Consumer preferences for plant-based food products continue to shift, driven by demographic trends and lifestyles. Single persons, social events, parties, and leisure time are some areas where seitan has gained traction as a vegan meat alternative. Seitan's versatility and nutritional benefits make it a popular choice for those seeking nutritious food options. Hence, such factors are fuelling the growth of this segment during the forecast period.
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APAC is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Seitan, a versatile vegan meat replacement derived from wheat gluten, has gained significant popularity in both industrialized and developing economies due to increasing consumer preferences for plant-based food products. Hydrated gluten is processed to create a texture resembling meat, making it an excellent source of protein, minerals, carbohydrates, and lipids for individuals following a vegetarian or vegan diet. Hence, such factors are driving the market in APAC during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
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Seitan, also known as wheat gluten, is a popular vegan meat replacement that has gained significant attention in recent years. This high-protein, mineral-rich food is made from the gluten protein found in wheat and is often used as a meat substitute in various dishes. The market is witnessing steady growth due to increasing consumer preferences for nutritious, plant-based food options in industrialized countries and developing economies. Principal consultants predict that the market for seitan will continue to expand, driven by the rising demand for vegan meat alternatives. Hydrated gluten, a key component of seitan, is rich in protein, carbohydrates, and lipids, making it an attractive option for individuals following a vegan or vegetarian diet. Seitan is used in a wide range of ready-to-eat food products, including fast-food restaurants, sandwiches, burgers, salads, hotdogs, and even beverages and desserts. Its versatility and ability to mimic the texture and taste of meat make it a popular choice for those looking to reduce their meat intake. Demographics such as single persons, Mineral, carbohydrate, lipid, vegetarian and vegan diets, principal consultant, social events, parties, and leisure time also contribute to the growth of the market. Consumer lifestyles and diets, including vegan and vegetarian, continue to influence the demand for plant-based food products, such as tempeh, tofu, and seitan. The market is expected to offer various combo meals and discounts to attract more customers. In summary, the market is poised for growth due to the rising demand for vegan and vegetarian food options, increasing consumer awareness of health and nutrition, and the versatility of seitan as a meat alternative. The market is expected to offer various product innovations and offers to cater to the diverse needs and preferences of consumers.
Market Scope |
|
Report Coverage |
Details |
Page number |
140 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.27% |
Market growth 2024-2028 |
USD 63.8 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
3.12 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 31% |
Key countries |
US, China, Japan, South Korea, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Biolab Srl, IOOP bv, Machandel bv, Nestle SA, Pacific Foods of Oregon LLC, Primal Spirit Foods Inc., The Hain Celestial Group Inc., Topas GmbH, Upton Naturals, and VBites Foods Ltd. |
Market dynamics |
Parent market analysis, market report , market forecast , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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