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The sleepwear and loungewear market size is forecast to increase by USD 38.62 billion at a CAGR of 11.84% between 2023 and 2028. The global market is experiencing significant growth due to several key trends. Firstly, there is an increased demand for designer and premium sleepwear and loungewear, as consumers seek comfort and style in their at-home attire. Secondly, there is a rise in the adoption of sustainable manufacturing practices, as eco-consciousness becomes a priority for many consumers. However, the market also faces challenges, including the presence of counterfeit products, which can negatively impact the reputation of legitimate brands and undermine consumer trust. Overall, the market is expected to continue its growth trajectory, driven by these trends and the evolving preferences of consumers.
The market is experiencing significant growth due to the increasing demand for comfortable and stylish clothing for various occasions. Creatively designed loungewear and sleepwear, including tank tops, are popular choices among consumers, particularly among specific demographics such as students in dormitories and those hosting sleepover parties. The materials used in these garments, such as cotton, polyester, silk, and flannel, are essential factors in consumer decision-making. Durability, comfort, and sleep quality are key considerations for consumers, as is the potential for skin irritation. Additionally, limited-edition collections and mood improvement are driving demand for high-quality sleepwear. Consumer patterns indicate that pricing parameters play a significant role in purchasing decisions, with opinion leaders influencing trends and setting new fashion norms.
Overall, the market for loungewear and sleepwear is expected to continue growing as consumers prioritize comfort, style, and quality in their clothing choices.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for 2024-2028 and historical data from 2018 - 2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of creative designs catering to diverse consumer demographics. These include pajamas, nightgowns, robes, shorts, and tank tops, crafted from various materials such as cotton, polyester, silk, and flannel. E-commerce platforms have significantly expanded market reach, enabling consumers to shop for their preferred sleepwear and loungewear items from the comfort of their homes. Fashion trends influence the market, with an increasing focus on health and wellness driving demand for high-quality, comfortable, and durable sleepwear. Consumer demographics, including students in dormitories and those hosting sleepover parties, seek affordable options, while others prefer limited-edition collections and higher-priced, luxurious items for spa retreats.
Material choices impact consumer preferences, with cotton fabrics popular due to their breathability and comfort. Pricing parameters also influence consumer patterns, as some opt for affordable, disposable sleepwear, while others prioritize long-term investment in durable, high-quality items. The ultimate goal is to ensure quality sleep, improve mood, and minimize skin irritation, making comfort a crucial factor in the market.
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The Offline segment was valued at USD 29.41 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market encompasses a wide range of creative designs catering to diverse consumer demographics. These include pajamas, nightgowns, robes, shorts, and tank tops, crafted from various materials such as cotton, polyester, silk, and flannel. E-commerce platforms have significantly influenced the market's growth, enabling consumers to shop for their preferred sleepwear from the comfort of their homes. Fashion trends continue to shape the market, with an increasing focus on health and wellness. Consumers with higher disposable income levels seek high-quality sleepwear for improved mood and better sleep quality. Dormitories and sleepover parties have popularized the use of sleepwear, while spa retreats and relaxation spaces highlights the importance of durability and comfort.
Furthermore, cotton fabrics remain a favorite due to their breathability and softness, while pricing parameters and product preferences influence consumer patterns. Brands offer limited-edition collections to cater to the ever-evolving consumer demands. Material choices, such as silk and flannel, address specific needs, like skin irritation and temperature regulation. Overall, the market continues to evolve, offering consumers a wide range of options to prioritize comfort and quality in their daily lives.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increased demand for designer and premium sleepwear and loungewear is the key driver of the market. The global market is experiencing significant competition as consumers' preferences and disposable income levels continue to evolve. With an increasing focus on health and wellness, there is a growing demand for comfortable and durable sleepwear and loungewear. Vendors are responding by introducing creative designs using various materials such as cotton, polyester, silk, and flannel. These fabrics offer benefits like moisture-wicking, breathability, and skin-friendly properties. Consumer demographics, including students in dormitories and those attending sleepover parties, as well as adults seeking relaxation at spa retreats, are driving the market's growth. Vendors are catering to diverse consumer patterns by offering limited-edition collections, ensuring quality sleep, and focusing on pricing parameters to meet various product preferences.
Furthermore, the e-commerce platforms have made it easier for customers to access these products, further fueling market growth. Innovation remains a key focus for vendors, with a continuous emphasis on improving comfort, durability, and sleep quality. Materials like cotton, known for its breathability and softness, are popular choices. However, the market also offers a range of other materials to cater to diverse consumer needs. The competition in the market is intense, with vendors striving to differentiate themselves through design, quality, and pricing.
The rise in the adoption of sustainable manufacturing is the upcoming trend in the market. Sleepwear and loungewear have become essential components of modern-day lifestyle, catering to consumer demographics with diverse product preferences. Creative designs, incorporating fashion trends, are prevalent in these categories, including pajamas, nightgowns, robes, shorts, and tank tops, made from materials such as cotton, polyester, silk, and flannel. E-commerce platforms have facilitated easy access to these products, enabling consumers with varying disposable income levels to make purchases.
Furthermore, the health and wellness aspect of sleepwear and loungewear is increasingly gaining popularity, with an emphasis on durability, comfort, and sleep quality. Consumers seek products that minimize skin irritation and improve mood. Vendors offer limited-edition collections, focusing on quality sleep, and pricing parameters to cater to different consumer patterns. Sustainable manufacturing processes are being adopted to address environmental concerns, with initiatives to reduce industrial waste and deforestation. These include the use of recycled materials and eco-friendly dyes, ensuring a balance between fashion and sustainability.
The presence of counterfeit products is a key challenge affecting the market growth. The market is experiencing significant growth due to evolving consumer demographics, fashion trends, and the increasing focus on health and wellness. Creatively designed pajamas, nightgowns, robes, shorts, and tank tops in various materials such as cotton, polyester, silk, and flannel cater to diverse consumer preferences. E-commerce platforms have expanded the reach of these products, making them accessible to a wider audience. However, the market is also plagued by the proliferation of counterfeit sleepwear and loungewear, particularly in developing regions.
Furthermore, these counterfeit products, often made of low-quality raw materials, lack durability and may cause skin irritation, compromising sleep quality and mood improvement. Despite their limited-edition collections and attractive pricing, consumers are advised to prioritize genuine products for long-term benefits. Government authorities have seized substantial quantities of counterfeit apparel, accessories, and footwear, valued at approximately USD1.4 billion in 2018. While the affordability of counterfeit products may be tempting, the long-term consequences of using them outweigh the short-term savings.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Wacoal Holdings Corp. - The company's key offerings include sleepwear, loungewear, and intimate apparel, such as side-shaped long gowns and short lacy baby doll chemise.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The global market is witnessing significant growth due to the increasing focus on creative designs and consumer comfort. The market caters to various consumer demographics, including students in dormitories, individuals hosting sleepover parties, and those seeking relaxation at spa retreats. The material used in sleepwear and loungewear, such as cotton, polyester, silk, flannel, and other fabrics, plays a crucial role in consumer preferences. E-commerce platforms have made it easier for consumers to access a wide range of products, including pajamas, nightgowns, robes, shorts, and tank tops.
Furthermore, fashion trends and health and wellness have influenced the market, with an emphasis on durability, comfort, and sleep quality. Consumers with higher disposable income levels are willing to pay premium prices for limited-edition collections and high-quality sleepwear. Product preferences and consumer patterns continue to shape the market, with an increasing focus on mood improvement, skin irritation prevention, and overall comfort.
Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.84% |
Market growth 2024-2028 |
USD 38.62 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
10.27 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 30% |
Key countries |
US, China, Germany, India, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aimer online store, American Eagle Outfitters Inc., Authentic Brands Group LLC, BESTSELLER AS, Boardriders, Chantelle SA, Hanesbrands Inc., Hennes and Mauritz AB, Jockey International Inc., La Perla Global Management UK Ltd., Lise Charmel, LUNYA, MASH Holdings Co. Ltd., Parahsol Srl, PVH Corp., Ralph Lauren Corp., Sleepy Jones LLC, Triangl Group Ltd., Victorias Secret and Co., and Wacoal Holdings Corp. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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