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The smart toys market size is forecast to increase by USD 7.39 billion, at a CAGR of 17.61% between 2023 and 2028. Market growth is driven by several key factors, including the adoption of STEM toys that focus on children's skills enhancement is a major contributor, as parents increasingly seek products that foster cognitive development and problem-solving abilities. Additionally, rising awareness of character-based smart toys, which combine educational value with engaging narratives, has bolstered demand. These toys not only entertain but also support learning in an enjoyable way. Furthermore, increasing personal disposable income and a growing middle-class population provide the financial means for families to invest in such advanced toys. As these factors continue to evolve, they collectively support the sustained growth and expansion of the market.
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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