Smart TV Market Size 2025-2029
The smart TV market size is forecast to increase by USD 149.5 bn at a CAGR of 16.8% between 2024 and 2029.
- The market is experiencing significant growth, driven by technological advancements in TV resolution and the increasing influence of digital media on advertising and marketing. With the rise of high-definition and 4K TVs, consumers are demanding more advanced features, leading to innovations in display technology. Additionally, the digital media landscape is shifting towards streaming services and on-demand content, making smart TVs an essential device for accessing this content. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences. As consumers become more aware of data collection and usage, manufacturers must prioritize measures to protect user information and ensure transparency. Moreover, the ongoing evolution of technology and the increasing popularity of OTT services are driving demand for smart TVs, making it an exciting and competitive market to watch. Overall, the market is poised for continued growth, with technological innovations and changing consumer preferences shaping its future trajectory.
What will be the Size of the Smart TV Market During the Forecast Period?
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Display Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Smart TV Market 2019 - 2023
- Historic Market Size - Data Table on Global Smart TV Market 2019 - 2023 ($ billion)
- 5.2 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)
- 5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.5 Display Type segment analysis 2019 - 2023
- Historic Market Size - Display Type Segment 2019 - 2023 ($ billion)
- 5.6 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.7 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on the global smart TV market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ billion)
- Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
- 8.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ billion)
- Data Table on Online - Market size and forecast 2024-2029 ($ billion)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
9 Market Segmentation by Application
- 9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
- 9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 9.3 Below 32 inches - Market size and forecast 2024-2029
- Chart on Below 32 inches - Market size and forecast 2024-2029 ($ billion)
- Data Table on Below 32 inches - Market size and forecast 2024-2029 ($ billion)
- Chart on Below 32 inches - Year-over-year growth 2024-2029 (%)
- Data Table on Below 32 inches - Year-over-year growth 2024-2029 (%)
- 32 to 45 inches - Market size and forecast 2024-2029
- Chart on 32 to 45 inches - Market size and forecast 2024-2029 ($ billion)
- Data Table on 32 to 45 inches - Market size and forecast 2024-2029 ($ billion)
- Chart on 32 to 45 inches - Year-over-year growth 2024-2029 (%)
- Data Table on 32 to 45 inches - Year-over-year growth 2024-2029 (%)
- 46 to 55 inches - Market size and forecast 2024-2029
- Chart on 46 to 55 inches - Market size and forecast 2024-2029 ($ billion)
- Data Table on 46 to 55 inches - Market size and forecast 2024-2029 ($ billion)
- Chart on 46 to 55 inches - Year-over-year growth 2024-2029 (%)
- Data Table on 46 to 55 inches - Year-over-year growth 2024-2029 (%)
- 56 to 65 inches - Market size and forecast 2024-2029
- Chart on 56 to 65 inches - Market size and forecast 2024-2029 ($ billion)
- Data Table on 56 to 65 inches - Market size and forecast 2024-2029 ($ billion)
- Chart on 56 to 65 inches - Year-over-year growth 2024-2029 (%)
- Data Table on 56 to 65 inches - Year-over-year growth 2024-2029 (%)
- 9.7 Above 65 inches - Market size and forecast 2024-2029
- Chart on Above 65 inches - Market size and forecast 2024-2029 ($ billion)
- Data Table on Above 65 inches - Market size and forecast 2024-2029 ($ billion)
- Chart on Above 65 inches - Year-over-year growth 2024-2029 (%)
- Data Table on Above 65 inches - Year-over-year growth 2024-2029 (%)
- 9.8 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)
10 Market Segmentation by Type
- 10.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 10.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 4K - Market size and forecast 2024-2029
- Chart on 4K - Market size and forecast 2024-2029 ($ billion)
- Data Table on 4K - Market size and forecast 2024-2029 ($ billion)
- Chart on 4K - Year-over-year growth 2024-2029 (%)
- Data Table on 4K - Year-over-year growth 2024-2029 (%)
- 10.4 Full HD - Market size and forecast 2024-2029
- Chart on Full HD - Market size and forecast 2024-2029 ($ billion)
- Data Table on Full HD - Market size and forecast 2024-2029 ($ billion)
- Chart on Full HD - Year-over-year growth 2024-2029 (%)
- Data Table on Full HD - Year-over-year growth 2024-2029 (%)
- 10.5 HD - Market size and forecast 2024-2029
- Chart on HD - Market size and forecast 2024-2029 ($ billion)
- Data Table on HD - Market size and forecast 2024-2029 ($ billion)
- Chart on HD - Year-over-year growth 2024-2029 (%)
- Data Table on HD - Year-over-year growth 2024-2029 (%)
- 8K - Market size and forecast 2024-2029
- Chart on 8K - Market size and forecast 2024-2029 ($ billion)
- Data Table on 8K - Market size and forecast 2024-2029 ($ billion)
- Chart on 8K - Year-over-year growth 2024-2029 (%)
- Data Table on 8K - Year-over-year growth 2024-2029 (%)
- 10.7 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
11 Market Segmentation by Display Type
- 11.1 Market segments
- Chart on Display Type - Market share 2024-2029 (%)
- Data Table on Display Type - Market share 2024-2029 (%)
- 11.2 Comparison by Display Type
- Chart on Comparison by Display Type
- Data Table on Comparison by Display Type
- 11.3 LED - Market size and forecast 2024-2029
- Chart on LED - Market size and forecast 2024-2029 ($ billion)
- Data Table on LED - Market size and forecast 2024-2029 ($ billion)
- Chart on LED - Year-over-year growth 2024-2029 (%)
- Data Table on LED - Year-over-year growth 2024-2029 (%)
- 11.4 OLED - Market size and forecast 2024-2029
- Chart on OLED - Market size and forecast 2024-2029 ($ billion)
- Data Table on OLED - Market size and forecast 2024-2029 ($ billion)
- Chart on OLED - Year-over-year growth 2024-2029 (%)
- Data Table on OLED - Year-over-year growth 2024-2029 (%)
- 11.5 QLED - Market size and forecast 2024-2029
- Chart on QLED - Market size and forecast 2024-2029 ($ billion)
- Data Table on QLED - Market size and forecast 2024-2029 ($ billion)
- Chart on QLED - Year-over-year growth 2024-2029 (%)
- Data Table on QLED - Year-over-year growth 2024-2029 (%)
- 11.6 Market opportunity by Display Type
- Market opportunity by Display Type ($ billion)
- Data Table on Market opportunity by Display Type ($ billion)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
- 13.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 13.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 13.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 13.5 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 13.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 13.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 13.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 13.12 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 13.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 13.14 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 13.15 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 13.16 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ billion)
- Data Table on Australia - Market size and forecast 2024-2029 ($ billion)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 13.17 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 13.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
14 Drivers, Challenges, and Opportunity/Restraints
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 14.4 Market opportunities/restraints
15 Competitive Landscape
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.2 Company ranking index
- 16.3 Market positioning of companies
- Matrix on companies position and classification
- 16.4 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 16.5 Haier Smart Home Co. Ltd.
- Haier Smart Home Co. Ltd. - Overview
- Haier Smart Home Co. Ltd. - Business segments
- Haier Smart Home Co. Ltd. - Key offerings
- Haier Smart Home Co. Ltd. - Segment focus
- SWOT
- 16.6 Hisense International Co. Ltd.
- Hisense International Co. Ltd. - Overview
- Hisense International Co. Ltd. - Product / Service
- Hisense International Co. Ltd. - Key offerings
- SWOT
- 16.7 Koninklijke Philips NV
- Koninklijke Philips NV - Overview
- Koninklijke Philips NV - Business segments
- Koninklijke Philips NV - Key news
- Koninklijke Philips NV - Key offerings
- Koninklijke Philips NV - Segment focus
- SWOT
- 16.8 LG Corp.
- LG Corp. - Overview
- LG Corp. - Product / Service
- LG Corp. - Key offerings
- SWOT
- 16.9 Panasonic Holdings Corp.
- Panasonic Holdings Corp. - Overview
- Panasonic Holdings Corp. - Business segments
- Panasonic Holdings Corp. - Key news
- Panasonic Holdings Corp. - Key offerings
- Panasonic Holdings Corp. - Segment focus
- SWOT
- 16.10 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
- SWOT
- 16.11 Sharp Corp.
- Sharp Corp. - Overview
- Sharp Corp. - Business segments
- Sharp Corp. - Key news
- Sharp Corp. - Key offerings
- Sharp Corp. - Segment focus
- SWOT
- 16.12 Skyworth Group Ltd.
- Skyworth Group Ltd. - Overview
- Skyworth Group Ltd. - Product / Service
- Skyworth Group Ltd. - Key offerings
- SWOT
- 16.13 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
- 16.14 TCL Industries Holdings Co. Ltd.
- TCL Industries Holdings Co. Ltd. - Overview
- TCL Industries Holdings Co. Ltd. - Business segments
- TCL Industries Holdings Co. Ltd. - Key offerings
- TCL Industries Holdings Co. Ltd. - Segment focus
- SWOT
- 16.15 Toshiba Corp.
- Toshiba Corp. - Overview
- Toshiba Corp. - Business segments
- Toshiba Corp. - Key news
- Toshiba Corp. - Key offerings
- Toshiba Corp. - Segment focus
- SWOT
- 16.16 Videocon Industries Ltd.
- Videocon Industries Ltd. - Overview
- Videocon Industries Ltd. - Business segments
- Videocon Industries Ltd. - Key offerings
- Videocon Industries Ltd. - Segment focus
- SWOT
- 16.17 VIZIO Holding Corp.
- VIZIO Holding Corp. - Overview
- VIZIO Holding Corp. - Business segments
- VIZIO Holding Corp. - Key offerings
- VIZIO Holding Corp. - Segment focus
- SWOT
- 16.18 Xiaomi Inc.
- Xiaomi Inc. - Overview
- Xiaomi Inc. - Business segments
- Xiaomi Inc. - Key news
- Xiaomi Inc. - Key offerings
- Xiaomi Inc. - Segment focus
- SWOT
17 Appendix
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations
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