Smartphone Sanitizer Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Smartphone Sanitizer Market Size 2024-2028

The Smartphone Sanitizer Market size is estimated to increase by USD 134.1 million and grow at a CAGR of 13.63% between 2023 and 2028. The growth of the market is fueled by increasing awareness regarding hygiene and cleanliness, driven by rising incidences of infectious diseases globally. This awareness prompts individuals and businesses alike to prioritize sanitation solutions, including disinfectants and cleaning products. Simultaneously, the increasing use of smartphones plays a pivotal role, as these devices facilitate access to hygiene-related information and products. Mobile apps and digital platforms provide convenient avenues for consumers to explore and purchase hygiene products, contributing to market growth. As public health concerns continue to evolve, the demand for effective hygiene solutions is expected to rise further, bolstering the market for disinfectants, sanitizers, and related products designed to mitigate health risks and promote safer environments for all.

Market Overview

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Market Segmentation

By Distribution Channel

The expansion of different retail formats in the offline segment will increase market growth. The main revenue-generating streams of the offline segment are the increase in sales of products through specialty stores (including baby product stores, brand-owned stores, multi-brand stores, and personal care product stores), hypermarkets, supermarkets, convenience stores, clubhouse stores, department stores, and drugstores. Even though there is an increasing preference for online channels, the expansion of retail formats and the adoption of different strategies for boosting sales through offline distribution channels are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

By Product

The phone sanitizing devices segment is estimated to witness significant growth during the forecast period. There is a major share of the phone sanitizing devices segment in the global market. Phone sanitizing devices comprise enclosed boxes including phone soap and portable disinfection wands. The enclosure phone sanitizing devices are rectangular in shape and fit an average smartphone and it is more efficient than wands.

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The phone sanitizing devices segment was the largest segment and was valued at USD 50.20 million in 2018. Additionally, the phone sanitizing segment is embedded with a charging port which allows users to charge it while cleaning. Furthermore, the large models of this segment enable one to enclose tablets as well as clean other personal belongings including earphone, wallet, keys, and watch. The growing adoption rate of phone sanitizer devices offering ultraviolet-C light, which contains the ability to deactivate the deoxyribonucleic (DNA) of the pathogen is fuelling the demand for this segment. Factors such as the growing awareness about hygiene among consumers are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

By Regions 

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North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main countries that is significantly contributing to the growth of the global market in North America is the US. Factors such as growing awareness regarding hygiene, cleaning, and disinfection of electronics such as smartphones, tablets, keyboards, and others and a rise in awareness programs about the usage and introduction of new products with eco-friendly ingredients, colors, fragrances, compact sizes, and prices are fuelling the demand in the region. Hence, such factors are expected to drive market growth in North America during the forecast period.

Market Dynamics and Customer Landscape

The market is witnessing significant growth as consumers prioritize maintaining the hygiene of their devices, especially in the wake of the Coronavirus outbreak. Smartphone sanitizers are essential gadgets that help eliminate bacteria, germs, dust, debris, and microorganisms from phone surfaces. These devices come in various forms, including disinfectant wipes, UV sanitizer box, and UV sanitizer devices. UV sanitizers, in particular, use UVC light to kill germs and bacteria, making them a popular choice among germophobe. UV sanitizer wands are also gaining popularity due to their convenience and portability. These devices can be used to sanitize not only smartphones but also other items like toothbrushes, toothbrush holders, and even toilet seat. UV sanitizer technology is effective against a wide range of microorganisms, including E. coli, and can help prevent breakouts caused by dirty phones. Moreover, UV sanitizer boxes are ideal for larger items like tablets and laptops. These boxes use UV light to sterilize the entire device, ensuring that all surfaces are free from germs and bacteria. Microfiber cloth can also be used in conjunction with UV sanitizers to clean touchscreen surface effectively. Overall, the Smartphone Sanitizer Market is expected to continue its growth trajectory as consumers become increasingly conscious of the importance of keeping their devices clean and germ-free.

Key Market Driver 

The market is propelled by increasing consumer awareness regarding hygiene and cleanliness. With a rising demand for proper sanitization of personal belongings, particularly smartphones, which are hotspots for germs and bacteria, the market has experienced significant traction. Additionally, the surge in infectious diseases worldwide further boosts the demand for smartphone sanitizers as a preventive measure against the spread of harmful microorganisms. Smartphone sanitizers play a crucial role in minimizing the risks associated with the transmission of germs, viruses, and bacteria, thereby contributing to better public health outcomes.

UV disinfection technology, a prominent feature of smartphone sanitizers, is particularly effective in reducing the transmission of various infectious diseases, including fever and flu. Furthermore, government initiatives promoting better hygiene practices and the emergence of a convenient solution to combat germs and bacteria drive market, positioning the industry for substantial expansion in the forecast period.

Significant Market Trends 

A key factor shaping the market growth is the increasing demand from developing regions. Factors such as differences in perception and low awareness among individuals about these result in low penetration across rural areas of developing regions such as APAC, MEA, and South America. However, there is a significant migration from rural to urban areas for better employment opportunities.

Moreover, it has resulted in an increase in the urban population leading to increased disposable income and changes in lifestyles and living standards. As a result, it has led to an increase in adoption of luxury products among consumers. Therefore, such factors are fuelling the demand for hand sanitizers which in turn is positively impacting the market. Hence, such factors are expected to drive market growth during the forecast period.

Major Market Challenge 

The disadvantages associated with the use of smartphone sanitizers are one of the key challenges hindering market growth. Its improper use can expose them to ultraviolet (UV) radiation.

Moreover, UV sanitizers emit ultraviolet C (UVC) light in wavelengths of 200nm-280nm that are more intense than normal sunlight and cause a serious sunburn-like reaction. Hence, such factors are negatively impacting the market which in turn will hinder the market growth during the forecast period.

Key Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - CleanSlate UV: The company offers smartphone sanitizers such as Cleanslate vital which is a simple, fast, and effective solution for sanitizing mobile devices.
• Key Offering - Digimore Electronics Co.Ltd: The company offers smartphone sanitizers such as UV W1586 uv spa cell phone sterilizer with a fast wireless charger that is designed to fit all cell phones below 6.2 inch.
• Key Offering - FKA Distributing Co. LLC: The company offers smartphone sanitizer such as UV CLEAN portable Phone sanitizer, sanitizer case, sanitizer wand, and sanitizer bag.

The market report also includes detailed analyses of the competitive landscape of the market and information about 11 market companies, including:

• CASETiFY
• Lexon SAS
• PhoneSoap LLC
• Pristine Screens LLC
• Shenzhen Leadingplus Electronic Co., Ltd.
• The Clorox Co.
• Totallee
• Xiamen Atyou Health Technology Co., Ltd

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Product Outlook 
  • Phone sanitizing devices
  • Phone-cleaning wipes
  • Microfiber cleaning stickers
• Distribution Channel Outlook 
  • Offline
  • Online
• Geography Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

You may also interested in below market reports:

• Hand Sanitizer Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, Japan, UK - Size and Forecast
• Global Sanitizer Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 
• Hand Hygiene Market by End-user and Geography - Forecast and Analysis

Market Analyst Overview

The market is flourishing amidst rising health concerns and increased smartphone usage. Consumers are turning to products like UV sanitizer boxes, alcohol-based wipes, and UV sanitizer cases to eliminate germs from touchscreen surfaces and AirPods. Ethanol, hydrogen peroxide, and sodium hypochlorite are common ingredients in sanitizing solutions, addressing worries about bacteria growth and health risks outlined in the Journal of Hospital Infection. Innovations in wand forms and enclosure devices cater to germophobes and hotel linens. Online retailers and e-commerce websites provide convenient access, adhering to health and safety regulations while addressing material concerns and battery sustainability. Despite limited awareness initially, the market continues to grow as awareness spreads about the importance of hygiene in smartphone usage, driving demand for effective sanitization solutions across global markets.

In addition, the market is burgeoning as concerns over hygiene and rising smartphone usage drive demand for effective sanitization solutions. Products like UV sanitizer boxes and phone sanitizers cater to germophobes by eliminating germs from touchscreen surfaces and remote controls. Innovations in wand forms and enclosure devices ensure comprehensive cleaning, addressing battery and material concerns. Microfiber cloths and care boxes offer additional cleaning options, promoting cleanliness among users wary of bacteria growth. Rising smartphone usage amplifies the need for sanitization, emphasizing the market's growth potential. Health concerns, including cancer risks associated with UV exposure, underscore the importance of safe sanitization methods. As awareness grows and technological advancements continue, the market for smartphone sanitizers is poised to expand further, providing essential hygiene solutions in an increasingly mobile-driven world.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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