1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Social Networking Market 2019 - 2023
- Historic Market Size - Data Table on Global Social Networking Market 2019 - 2023 ($ billion)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.4 Service segment analysis 2019 - 2023
- Historic Market Size - Service Segment 2019 - 2023 ($ billion)
- 5.5 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
- 5.6 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.7 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on global social networking market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 Advertising - Market size and forecast 2024-2029
- Chart on Advertising - Market size and forecast 2024-2029 ($ billion)
- Data Table on Advertising - Market size and forecast 2024-2029 ($ billion)
- Chart on Advertising - Year-over-year growth 2024-2029 (%)
- Data Table on Advertising - Year-over-year growth 2024-2029 (%)
- 8.4 In-app purchase - Market size and forecast 2024-2029
- Chart on In-app purchase - Market size and forecast 2024-2029 ($ billion)
- Data Table on In-app purchase - Market size and forecast 2024-2029 ($ billion)
- Chart on In-app purchase - Year-over-year growth 2024-2029 (%)
- Data Table on In-app purchase - Year-over-year growth 2024-2029 (%)
- 8.5 Paid apps - Market size and forecast 2024-2029
- Chart on Paid apps - Market size and forecast 2024-2029 ($ billion)
- Data Table on Paid apps - Market size and forecast 2024-2029 ($ billion)
- Chart on Paid apps - Year-over-year growth 2024-2029 (%)
- Data Table on Paid apps - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Google - Market size and forecast 2024-2029
- Chart on Google - Market size and forecast 2024-2029 ($ billion)
- Data Table on Google - Market size and forecast 2024-2029 ($ billion)
- Chart on Google - Year-over-year growth 2024-2029 (%)
- Data Table on Google - Year-over-year growth 2024-2029 (%)
- 9.4 Apple - Market size and forecast 2024-2029
- Chart on Apple - Market size and forecast 2024-2029 ($ billion)
- Data Table on Apple - Market size and forecast 2024-2029 ($ billion)
- Chart on Apple - Year-over-year growth 2024-2029 (%)
- Data Table on Apple - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
10 Market Segmentation by Service
- 10.1 Market segments
- Chart on Service - Market share 2024-2029 (%)
- Data Table on Service - Market share 2024-2029 (%)
- 10.2 Comparison by Service
- Chart on Comparison by Service
- Data Table on Comparison by Service
- 10.3 Communication - Market size and forecast 2024-2029
- Chart on Communication - Market size and forecast 2024-2029 ($ billion)
- Data Table on Communication - Market size and forecast 2024-2029 ($ billion)
- Chart on Communication - Year-over-year growth 2024-2029 (%)
- Data Table on Communication - Year-over-year growth 2024-2029 (%)
- 10.4 Entertainment - Market size and forecast 2024-2029
- Chart on Entertainment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Entertainment - Market size and forecast 2024-2029 ($ billion)
- Chart on Entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
- 10.5 Socialization - Market size and forecast 2024-2029
- Chart on Socialization - Market size and forecast 2024-2029 ($ billion)
- Data Table on Socialization - Market size and forecast 2024-2029 ($ billion)
- Chart on Socialization - Year-over-year growth 2024-2029 (%)
- Data Table on Socialization - Year-over-year growth 2024-2029 (%)
- 10.6 Marketing - Market size and forecast 2024-2029
- Chart on Marketing - Market size and forecast 2024-2029 ($ billion)
- Data Table on Marketing - Market size and forecast 2024-2029 ($ billion)
- Chart on Marketing - Year-over-year growth 2024-2029 (%)
- Data Table on Marketing - Year-over-year growth 2024-2029 (%)
- 10.7 Customer service - Market size and forecast 2024-2029
- Chart on Customer service - Market size and forecast 2024-2029 ($ billion)
- Data Table on Customer service - Market size and forecast 2024-2029 ($ billion)
- Chart on Customer service - Year-over-year growth 2024-2029 (%)
- Data Table on Customer service - Year-over-year growth 2024-2029 (%)
- 10.8 Market opportunity by Service
- Market opportunity by Service ($ billion)
- Data Table on Market opportunity by Service ($ billion)
11 Market Segmentation by Platform
- 11.1 Market segments
- Chart on Platform - Market share 2024-2029 (%)
- Data Table on Platform - Market share 2024-2029 (%)
- 11.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
- 11.3 Website-based - Market size and forecast 2024-2029
- Chart on Website-based - Market size and forecast 2024-2029 ($ billion)
- Data Table on Website-based - Market size and forecast 2024-2029 ($ billion)
- Chart on Website-based - Year-over-year growth 2024-2029 (%)
- Data Table on Website-based - Year-over-year growth 2024-2029 (%)
- 11.4 Mobile apps - Market size and forecast 2024-2029
- Chart on Mobile apps - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile apps - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile apps - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile apps - Year-over-year growth 2024-2029 (%)
- 11.5 Hybrid platforms - Market size and forecast 2024-2029
- Chart on Hybrid platforms - Market size and forecast 2024-2029 ($ billion)
- Data Table on Hybrid platforms - Market size and forecast 2024-2029 ($ billion)
- Chart on Hybrid platforms - Year-over-year growth 2024-2029 (%)
- Data Table on Hybrid platforms - Year-over-year growth 2024-2029 (%)
- 11.6 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
- 13.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 13.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 13.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 13.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 13.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 13.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 13.11 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 13.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 13.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 13.14 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 13.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 13.16 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 13.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 13.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
14 Drivers, Challenges, and Opportunity/Restraints
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 14.4 Market opportunities/restraints
15 Competitive Landscape
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.2 Company ranking index
- 16.3 Market positioning of companies
- Matrix on companies position and classification
- 16.4 Automattic Inc.
- Automattic Inc. - Overview
- Automattic Inc. - Product / Service
- Automattic Inc. - Key offerings
- SWOT
- 16.5 ByteDance Ltd.
- ByteDance Ltd. - Overview
- ByteDance Ltd. - Product / Service
- ByteDance Ltd. - Key offerings
- SWOT
- 16.6 LinkedIn Corp.
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product / Service
- LinkedIn Corp. - Key offerings
- SWOT
- 16.7 MediaLab.Ai
- MediaLab.Ai - Overview
- MediaLab.Ai - Product / Service
- MediaLab.Ai - Key offerings
- SWOT
- 16.8 Meetup
- Meetup - Overview
- Meetup - Product / Service
- Meetup - Key offerings
- SWOT
- 16.9 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- SWOT
- 16.10 Nextdoor Holdings Inc.
- Nextdoor Holdings Inc. - Overview
- Nextdoor Holdings Inc. - Product / Service
- Nextdoor Holdings Inc. - Key offerings
- SWOT
- 16.11 Pinterest Inc.
- Pinterest Inc. - Overview
- Pinterest Inc. - Product / Service
- Pinterest Inc. - Key news
- Pinterest Inc. - Key offerings
- SWOT
- 16.12 Quora Inc.
- Quora Inc. - Overview
- Quora Inc. - Product / Service
- Quora Inc. - Key offerings
- SWOT
- 16.13 Reddit Inc.
- Reddit Inc. - Overview
- Reddit Inc. - Product / Service
- Reddit Inc. - Key offerings
- SWOT
- 16.14 Snap Inc.
- Snap Inc. - Overview
- Snap Inc. - Product / Service
- Snap Inc. - Key offerings
- SWOT
- 16.15 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
- 16.16 X Corp.
- X Corp. - Overview
- X Corp. - Product / Service
- X Corp. - Key offerings
- SWOT
- 16.17 YouTube
- YouTube - Overview
- YouTube - Product / Service
- YouTube - Key offerings
- SWOT
- 16.18 Z Holdings Group
- Z Holdings Group - Overview
- Z Holdings Group - Business segments
- Z Holdings Group - Key offerings
- Z Holdings Group - Segment focus
- SWOT
17 Appendix
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations