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The sports drink market size is forecast to increase by USD 14.19 billion at a CAGR of 6.16% between 2023 and 2028. The market is experiencing significant growth due to the rising popularity of physical activity and performance enhancement. Consumers are increasingly focusing on health and wellness, leading to a rise in demand for organic and preservative-free sports drinks. Online sales channels have gained traction, enabling easy access to these beverages. The market is witnessing a rising interest in potassium-rich drinks to replenish electrolytes lost during physical activity. However, the market faces competition from other health and wellness products, such as energy drinks and ready-to-eat popcorn. Brands like Powerade are investing heavily in R&D to meet consumer demands and expand their product offerings. The purchasing power of consumers, particularly in developing economies, is also driving market growth. Despite these trends, the market faces challenges related to consumer perception of artificial additives and preservatives in sports drinks.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Packaging
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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