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Sports Sunglasses Market Analysis Europe, APAC, North America, South America, Middle East and Africa - US, China, Germany, Canada, Italy - Size and Forecast 2024-2028

Sports Sunglasses Market Analysis Europe, APAC, North America, South America, Middle East and Africa - US, China, Germany, Canada, Italy - Size and Forecast 2024-2028

Published: Aug 2024 165 Pages SKU: IRTNTR72395

Market Overview at a Glance

$1.82 B
Market Opportunity
8.09%
CAGR
7.32
YoY growth 2023-2024(%)

Sports Sunglasses Market Size 2024-2028

The sports sunglasses market size is forecast to increase by USD 1.82 billion at a CAGR of 8.09% between 2023 and 2028.

  • The market is experiencing significant growth due to several key factors. The increasing popularity of sunglasses among the young and middle-aged population, driven by fashion trends and the desire for protection from the sun, is a major growth driver. Additionally, the rising participation in sports and adoption of healthy lifestyle trends have boosted the demand for sports sunglasses. However, the market faces challenges from the increasing availability of substitute products, including prescription glasses and regular sunglasses, which offer similar benefits at lower prices. Despite this, the market is expected to continue growing due to the unique features and benefits that these specialized eyewear provide, such as enhanced performance, protection, and style.

    • What will be the Size of the Sports Sunglasses Market During the Forecast Period?

    Sports Sunglasses Market Size

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  • The market is experiencing robust growth due to the increasing popularity of physical fitness and adventure experiences. This market caters to diverse consumer segments, including fitness enthusiasts, professional players, and recreational activity participants. The demand for sunglasses with polarized and non-polarized lenses continues to rise, driven by the need for enhanced visual clarity and UV protection. Strategic activities, such as sponsorships and collaborations with outdoor brands and eyewear fashion houses, are also fueling market expansion. Lightweight materials, like polycarbonate, and advanced features, such as shatter-resistant, scratch-resistant, and hydrophobic coatings, are gaining traction among consumers. Gender segmentation is another key trend, with specialized designs catering to the unique needs of male and female consumers.
  • Online sales channels are increasingly popular, offering convenience and competitive pricing. Specialty stores continue to hold a significant market share, providing personalized service and expert advice. Sports participation in various domains, including swimming, tennis, badminton, running, and cricket, is driving demand for sports sunglasses. Innovation in eyewear technology, such as POC Sports' advanced lens technology, is further propelling market growth. Limited edition collaborations and collaborations with professional players add an element of exclusivity and desirability to the market.

    • How is this Sports Sunglasses Industry segmented and which is the largest segment?

    The sports sunglasses industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

    • Type
      • Polarized
      • Non-polarized
    • Distribution Channel
      • Offline
      • Online
    • Geography
      • Europe
        • Germany
        • Italy
      • APAC
        • China
      • North America
        • Canada
        • US
      • South America
        • Middle East and Africa

        By Type Insights

        • The polarized segment is estimated to witness significant growth during the forecast period.

        Sunglasses equipped with polarized or non-polarized lenses cater to various consumer needs, enhancing visual comfort and safety in sunlit environments. Polarized lenses, in particular, reduce glare and eyestrain by selectively filtering out horizontal light waves, ensuring clearer and safer vision. These glasses are essential for individuals engaging in outdoor activities, such as sports participation, adventure experiences, or recreational activities, where glare can hinder performance or pose potential hazards. Gender segmentation exists within this market, with men's and women's sunglasses designed to cater to specific preferences. Specialty stores and online sales channels offer a wide range of options, including sunglasses from renowned brands like Christopher Cloos, Eyewear Fashion, Outdoor Brands, and POC Sports.

        Strategic activities, such as sponsorships and brand endorsements, contribute to the market's growth. Eyewear innovation continues to evolve, with features like UV protection, lightweight materials, shatter-resistant, scratch-resistant, hydrophobic coatings, and photochromic lenses becoming increasingly popular. This trend aligns with the growing health consciousness and active lifestyle preferences among consumers. Competitive insights reveal that EssilorLuxottica, Bugaboo Eyewear, and other key players are investing in product innovation and high-quality eyewear to cater to diverse consumer needs. The market for sports sunglasses is expected to grow as people increasingly prioritize eyesight protection and embrace the sports culture.

        Sports Sunglasses Market Size

        Get a glance at the  Sports Sunglasses Industry report of share of various segments Request Free Sample

        The Polarized segment was valued at USD 1.98 billion in 2018 and showed a gradual increase during the forecast period.

        Regional Analysis

        • APAC is estimated to contribute 39% to the growth of the global market during the forecast period.

        Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

        Sports Sunglasses Market Share by Geography

        For more insights on the market share of various regions, Request Free Sample

        The European the market is driven by the increasing participation in various sports and recreational activities, including winter games like ice hockey and snowboarding. Consumers seek sunglasses that offer UV protection, lightweight materials, and durability for their active lifestyles. Brands like Oakley (Luxottica) and Suncloud Optics provide multipurpose sports sunglasses, such as the Offshoot and Turbine series, respectively. These sunglasses cater to both sports and travel needs. Polarized and non-polarized lenses, hydrophobic coatings, and shatter-resistant features are popular requirements. The market is further segmented by gender, with men's and women's sunglasses in demand. Specialty stores and online sales channels contribute significantly to the market growth.

        Strategic activities, such as brand endorsements and sponsorships, also play a crucial role in market expansion. Innovations in eyewear, like photochromic lenses and blue light glasses, cater to health consciousness and eyesight protection. Companies like EssilorLuxottica, Bugaboo Eyewear, and POC Sports offer a wide range of sports sunglasses to meet the diverse needs of consumers.

        Market Dynamics

        Our  researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

        What are the key market drivers leading to the rise In the adoption of Sports Sunglasses Industry?

        Growing popularity of sunglasses among young and middle-aged population is the key driver of the market.

      • The market for sports sunglasses has experienced notable growth due to the rising health consciousness and increasing participation in recreational activities among Americans. With the depletion of the ozone layer, there is a heightened awareness of the importance of protecting one's eyes from harmful UV rays. According to the American Cancer Society, skin cancer is the most common cancer In the US, with an estimated 90,000 new cases of melanoma diagnosed in 2020. Sports sunglasses, featuring polarized and non-polarized lenses, are in high demand among fitness enthusiasts, professional players, and adventure seekers. These glasses offer UV protection, lightweight materials, shatter-resistant, scratch-resistant, and hydrophobic coatings for optimal performance.
      • Brands such as Christopher Cloos, EssilorLuxottica, and Bugaboo Eyewear are leading the market with their innovative eyewear solutions. Online sales have become a significant strategic activity for these brands, with platforms like Amazon and Zappos offering a wide range of sports sunglasses. Specialty stores, such as REI and Dick's Sporting Goods, also cater to the demand for high-quality eyewear. Sponsorship and brand endorsements have further fueled the growth of the market. Product innovation continues to be a key driver, with offerings such as photochromic lenses, blue light glasses, and limited edition collections. Outdoor brands like POC Sports and Oakley have also entered the market, catering to specific sports such as snowboarding, tennis, badminton, swimming, and running.
      • In summary, the market is expected to grow significantly over the next decade, driven by increasing health consciousness, rising participation in recreational activities, and technological advancements in eyewear innovation.

        • What are the market trends shaping the Sports Sunglasses Industry?

        Increasing participation in sports and healthy lifestyle trends is the upcoming market trend.

      • The market In the US has witnessed significant growth due to the increasing health consciousness and participation in recreational activities among consumers. Endurance sports, such as marathons, triathlons, and cycling events, have gained immense popularity, leading to a surge in demand for high-quality, protective eyewear. Sunglasses with polarized lenses and non-polarized lenses are in high demand, offering UV protection, lightweight materials, shatter-resistant, scratch-resistant, and hydrophobic coatings. Outdoor brands and specialty stores dominate the sales of sports sunglasses, catering to the needs of fitness enthusiasts, professional players, and adventure seekers. Brands like Christopher Cloos, EssilorLuxottica, and Bugaboo Eyewear have gained prominence for their innovative eyewear designs and sponsorships.
      • Eyewear fashion trends, such as the Cloos-Brooksby collection, have also influenced the market. Online sales have become a significant strategic activity for businesses, with online retailers offering a wide range of sports sunglasses, including non-polarized men's and women's sunglasses. POC Sports and other outdoor brands have introduced limited edition collections, catering to the growing demand for trendy and functional eyewear. Sports sunglasses are not just accessories but essential equipment for various recreational activities, including swimming, tennis, badminton, running, cricket, and snowboarding. The use of photochromic lenses with ultraviolet light memory has added to the convenience and functionality of sports sunglasses.
      • In conclusion, the market In the US is expected to continue its growth trajectory, driven by increasing sports participation, health consciousness, and innovation in eyewear design and technology.

        • What challenges does the Sports Sunglasses Industry face during its growth?

        Rising availability of substitute products is a key challenge affecting the industry growth.

      • The market In the US is experiencing intense competition from non-polarized sunglasses and other eyewear categories. Manufacturers are differentiating their products through customization and personalization, with features such as polarized lenses, shatter-resistant, scratch-resistant, hydrophobic coatings, and UV protection becoming increasingly popular. However, these attributes are also present in conventional sunglasses, making it easier for consumers to switch between categories. Additionally, the availability of cheaper alternatives from the unorganized sector poses a significant challenge to established brands. The market for sports sunglasses is driven by the active lifestyle trend, with fitness enthusiasts, professional players, and outdoor enthusiasts seeking high-quality eyewear for physical fitness, adventure experiences, skills development, and protective eyewear for sports like swimming, tennis, badminton, running, cricket, and snowboarding.
      • Brands like Christopher Cloos, POC Sports, EssilorLuxottica, and Bugaboo Eyewear are innovating In the market with lightweight materials, durable frames, and advanced lens technologies like photochromic lenses with ultraviolet light memory. Despite the challenges, the market for sports sunglasses is expected to grow due to increasing health consciousness, sponsorship opportunities, and the popularity of eyewear fashion among consumers. Online sales are also gaining traction, making it essential for companies to adopt strategic activities to stay competitive.

        • Exclusive Customer Landscape

        The sports sunglasses market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the sports sunglasses market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

        Sports Sunglasses Market Share by Geography

         Customer Landscape

        Key Companies & Market Insights

        Companies are implementing various strategies, such as strategic alliances, sports sunglasses market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.

        Adidas AG - The market showcases an extensive selection of advanced technology, stylish designs, and comfortable frames. Our offerings include the SP0063 model, which caters to athletes' unique needs for optimal vision and protection during physical activities. These sunglasses boast innovative features, ensuring superior clarity, durability, and UV protection. With a focus on functionality and comfort, our sport sunglasses enhance performance and provide a distinct edge for consumers In their athletic pursuits.

        The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

        • Adidas AG
        • Asg International SRL
        • Bolle Brands France SAS
        • COCO LENI
        • Decathlon Group
        • EssilorLuxottica
        • JULBO SA
        • Liberty Sport Inc.
        • Marcolin Spa
        • MAUI JIM Inc.
        • Nike Inc.
        • Ocean Eyewear
        • Pilla Inc.
        • PUMA SE
        • Rudy Project SpA
        • Safilo Group S.p.A
        • Suncloud Optics
        • Titan Co. Ltd.
        • Under Armour Inc.
        • Yiwu Conchen Glasses Co. Ltd.

        Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

        Research Analyst Overview

        The market encompasses a diverse range of eyewear designed to cater to the unique needs of individuals engaging in various physical activities. These sunglasses are distinguished by their robustness, UV protection, and innovative features that enhance performance and comfort. Gender segmentation plays a significant role In the market, with distinct preferences and trends emerging among men and women. Specialty stores and online sales channels are key distribution channels for these products, catering to the specific demands of fitness enthusiasts, professional players, and adventure seekers. Strategic activities by market participants, such as sponsorships, product innovation, and brand endorsements, have fueled the growth of the market.

        Companies have focused on creating eyewear that offers superior UV protection, lightweight materials, shatter-resistant and scratch-resistant properties, and hydrophobic coatings. The market is driven by the increasing popularity of physical fitness, adventure experiences, and skills development. Participation in sports and recreational activities has surged, leading to a heightened demand for high-quality eyewear that can withstand the rigors of various environments. Outdoor brands have been at the forefront of this trend, incorporating advanced technologies into their sports sunglasses offerings. For instance, some brands have introduced lightweight polycarbonate frames and photochromic lenses that adapt to changing light conditions. Other innovations include ultraviolet light memory lenses and blue light glasses designed for extended screen time.

        The market also caters to specific sports, such as tennis, badminton, running, cricket, swimming, and snowboarding. Protective eyewear is a crucial component of these sports, ensuring the safety and comfort of athletes. Market dynamics continue to evolve, with consumers increasingly seeking durable materials, lightweight sunglasses, and eyewear that can adapt to various activities. EssilorLuxottica and Bugaboo Eyewear are among the leading players In the market, offering a wide range of products that cater to diverse consumer needs. Competitive insights suggest that the market will continue to grow, driven by the increasing importance of health consciousness, active lifestyles, and the ongoing innovation in eyewear technology.

        As such, the market presents significant opportunities for companies that can deliver high-quality, functional, and stylish sports sunglasses that meet the evolving demands of consumers.

        Market Scope

        Report Coverage

        Details

        Page number

        165

        Base year

        2023

        Historic period

        		 2018-2022

        Forecast period

        2024-2028

        Growth momentum & CAGR

        Accelerate at a CAGR of 8.09%

        Market growth 2024-2028

        USD 1816.1 million

        Market structure

        Fragmented

        YoY growth 2023-2024(%)

        7.32

        Key countries

        US, China, Germany, Canada, and Italy

        Competitive landscape

        Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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        What are the Key Data Covered in this Sports Sunglasses Market Research and Growth Report?

        • CAGR of the Sports Sunglasses industry during the forecast period
        • Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
        • Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
        • Accurate predictions about upcoming growth and trends and changes in consumer behaviour
        • Growth of the market across Europe, APAC, North America, South America, and Middle East and Africa
        • Thorough analysis of the market’s competitive landscape and detailed information about companies
        • Comprehensive analysis of factors that will challenge the sports sunglasses market growth of industry companies

        We can help! Our analysts can customize this sports sunglasses market research report to meet your requirements.

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        Table of Contents not available.

        Research Methodology

        Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

        INFORMATION SOURCES

        Primary sources

        • Manufacturers and suppliers
        • Channel partners
        • Industry experts
        • Strategic decision makers

        Secondary sources

        • Industry journals and periodicals
        • Government data
        • Financial reports of key industry players
        • Historical data
        • Press releases

        DATA ANALYSIS

        Data Synthesis

        • Collation of data
        • Estimation of key figures
        • Analysis of derived insights

        Data Validation

        • Triangulation with data models
        • Reference against proprietary databases
        • Corroboration with industry experts

        REPORT WRITING

        Qualitative

        • Market drivers
        • Market challenges
        • Market trends
        • Five forces analysis

        Quantitative

        • Market size and forecast
        • Market segmentation
        • Geographical insights
        • Competitive landscape

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        Frequently Asked Questions

        Sports Sunglasses market growth will increase by $ 1816.1 mn during 2024-2028.

        The Sports Sunglasses market is expected to grow at a CAGR of 8.09% during 2024-2028.

        Sports Sunglasses market is segmented by Type( Polarized, Non-polarized) Distribution Channel( Offline, Online, North America, South America, Middle East and Africa)

        Adidas AG, Asg International SRL, Bolle Brands France SAS, COCO LENI, Decathlon Group, EssilorLuxottica, JULBO SA, Liberty Sport Inc., Marcolin Spa, MAUI JIM Inc., Nike Inc., Ocean Eyewear, Pilla Inc., PUMA SE, Rudy Project SpA, Safilo Group S.p.A, Suncloud Optics, Titan Co. Ltd., Under Armour Inc., Yiwu Conchen Glasses Co. Ltd. are a few of the key vendors in the Sports Sunglasses market.

        APAC will register the highest growth rate of 39% among the other regions. Therefore, the Sports Sunglasses market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.

        US, China, Germany, Canada, Italy

        • Growing popularity of sunglasses among young and middle-aged populationThere has been a great increase in global awareness of the need to safeguard one's eyes from any type of medical illness affecting one's eyes. Furthermore is the driving factor this market.
        • the alarming rate at which the ozone layer has depleted has heightened awareness among the worldwide population in practically all locations to protect their eyes from any sort of injury. According to the World Cancer Research Fund International (WCRF) is the driving factor this market.
        • an estimated 300 is the driving factor this market.
        • 000 new cases of Melanoma will be documented in 2020. With an increasing number of people participating in sports and other outdoor activities who regard sunglasses to be an appealing and trendy accessory is the driving factor this market.
        • the market for indestructible sports sunglasses is expected to develop significantly over the next decade. Furthermore is the driving factor this market.
        • an increasing number of people who participate in outdoor activities and sports around the world are wearing sunglasses to protect themselves from harmful ultraviolet radiations emitted by the sun. This is expected to increase demand for these unbreakable sports sunglasses in various parts of the world. All of these factors are expected to fuel market expansion throughout the forecast period. is the driving factor this market.

        The Sports Sunglasses market vendors should focus on grabbing business opportunities from the Polarized segment as it accounted for the largest market share in the base year.