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The Germany sportswear market size is forecast to increase by USD 2.41 billion at a CAGR of 4.2% between 2023 and 2028. The market is experiencing significant growth due to the increasing popularity of physical activities such as running, yoga, and gym workouts in casual settings. Advanced fabric technology, including moisture-wicking and odor control, are key drivers in this market, as consumers seek clothing that enhances their performance and comfort during workouts. Artificial intelligence (AI) and fitness apps are also driving innovation in the market, providing personalized workout plans and real-time performance analysis. Additionally, temperature regulation is becoming increasingly important, particularly in extreme sports. Brand visibility is also a major factor, with consumers often willing to pay a premium for well-known brands. E-commerce platforms are increasingly popular for purchasing sportswear, offering convenience and a wider selection of products. However, the market faces challenges such as the greater availability of counterfeit products, which can impact brand reputation and consumer trust.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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