Middle East and Africa Steel Building Market Size 2025-2029
The Middle East and Africa steel building market size is forecast to increase by USD 281.6 million at a CAGR of 4% between 2024 and 2029.
- The steel building market is experiencing significant growth due to several key factors. One major trend is the increasing adoption of pre-engineered buildings (PEBs) over traditional construction methods. PEBs offer numerous advantages, including faster construction times, cost savings, and greater structural integrity. PEBs' flexibility and strength make them a wise investment for various industries, including logistics, production halls, and shipyards, as well as residential and commercial buildings, seeking contemporary designs. Another growth factor is the expansion of the construction and infrastructure sectors, which are driving demand for durable and efficient building solutions. However, there are challenges facing the market as well. Limited design flexibility In the residential sector and low awareness among builders about the benefits of PEBs are hindering market growth. Despite these challenges, the future looks bright for the steel building market, with continued innovation and advancements in technology expected to drive growth.
What will be the Size of the market During the Forecast Period?

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- The steel building market encompasses a diverse range of applications, including versatile construction for industrial warehouses, secure storage solutions, and protection from elements for agricultural buildings. This sector caters to various industries, offering customizable structures for commercial retail spaces, office buildings, multi-story complexes, workshops, and even aircraft hangars. Steel buildings provide flexibility and strength, making them an ideal choice for residential garages, carports, churches, religious institutions, barns, and even large-scale projects like sports facilities, indoor practice areas, schools, and customizable designs. Metal building construction continues to gain popularity due to its durability, low-maintenance characteristics, and ability to withstand extreme weather conditions.
- The market's size and direction reflect a growing demand for secure, safe environments that can accommodate various industries and applications. Steel buildings offer a cost-effective, efficient solution for businesses and individuals seeking protection and customizable structures for their specific needs. Overall, the steel building market remains a dynamic and strongindustry, providing innovative solutions for a wide range of applications.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Product
- Application
- Industrial
- Commercial
- Residential
- End-user
- Construction and infrastructure
- Energy and power
- Transportation and logistics
- Defense and aerospace
- Geography
By Product Insights
- The PEBs segment is estimated to witness significant growth during the forecast period.
Pre-engineered steel buildings, a type of metal building construction, have gained significant popularity In the Middle East and Africa (MEA) region due to their versatility and strength. These structures are ideal for various applications, including industrial warehouses, secure storage, agricultural buildings, commercial retail spaces, office buildings, multi-story complexes, workshops, aircraft hangars, residential garages, carports, churches, barns, and even schools. Steel buildings offer flexibility and strength, with customizable designs that cater to specific requirements. Their durability and low-maintenance nature make steel buildings a wise investment for both commercial and residential applications. Quick construction is another advantage, as these structures can be manufactured offsite and installed rapidly.

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Market Dynamics
Our Middle East and Africa Steel Building Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in adoption of Middle East and Africa Steel Building Market?
Advantages of PEBs over traditional building is the key driver of the market.
- Pre-engineered steel buildings (PEBs) have gained significant traction In the global construction industry due to their versatility and efficiency. These structures are engineered offsite, with components brought to the construction site for assembly, catering to various customer requirements. PEBs' advantages extend beyond cost-effectiveness and fast construction. Their strength and durability, derived from high-quality steel, make them an eco-friendly alternative, as they can be recycled and reused.
- PEBs offer flexibility, allowing for dismantling and relocation, and are customizable to suit diverse needs, from industrial warehouses and commercial retail spaces to agricultural buildings, offices, multi-story complexes, workshops, aircraft hangars, residential garages, carports, churches, barns, and even schools. These structures provide a safe environment, withstanding harsh elements such as high winds and heavy rainfall, and offering features like fire suppression, energy efficiency, and ventilation.
What are the market trends shaping the Middle East and Africa Steel Building Market?
Growing construction and infrastructure sectors is the upcoming trend In the market.
- The Steel Building Market in MEA is experiencing significant growth due to the increasing industrialization and infrastructure development in countries such as the UAE, Saudi Arabia, Egypt, Iran, and Morocco. Industrial warehouses, agricultural buildings, commercial retail spaces, office buildings, multi-story complexes, workshops, and various other structures are in high demand for secure storage and protection from elements. Metal building construction offers versatility, strength, and durability, making it an ideal choice for various applications. PEBs (Pre-engineered steel buildings) are particularly popular due to their flexibility and strength, which makes them suitable for constructing aircraft hangars, residential garages, carports, churches, and other religious institutions, barns, storage units, sports facilities, schools, and customizable designs.
- The efficiency, versatility, and sturdiness of metal buildings make them an excellent investment for both commercial and residential buildings. Moreover, metal building construction offers several advantages, including quick construction, low-maintenance, affordability, and expandability. Offsite fabrication and fast installation further add to the appeal of metal buildings, making them a popular choice for shipyards, infrastructure projects, and logistics buildings. Additionally, metal buildings offer fire suppression, energy efficiency, ventilation, and can withstand high winds and heavy rainfall.
What challenges does Middle East and Africa Steel Building Market face during the growth?
Low awareness among builders and limited design flexibility in residential sector is a key challenge affecting the market growth.
- Steel buildings offer versatility in construction, making them an ideal choice for various applications, including industrial warehouses, secure storage solutions, agricultural buildings, commercial retail spaces, office buildings, multi-story complexes, workshops, aircraft hangars, residential garages, carports, churches, and religious institutions, among others. Their strength and durability make them suitable for extreme weather conditions, such as high winds and heavy rainfall. In the commercial sector, steel buildings are increasingly popular due to their efficiency, versatility, and sturdiness. Pre-engineered steel buildings are particularly attractive due to their quick construction and low-maintenance nature. They are also cost-effective and can be customized to meet specific requirements.
- Steel buildings are also gaining popularity In the residential sector, although awareness and acceptance are still growing. While concrete buildings require extensive foundation work, steel buildings do not. Their lighter construction also reduces the overall construction time. However, some buyers may prefer the aesthetic appeal of concrete buildings over steel buildings, which have more rudimentary designs. Steel buildings offer a safe and secure environment, making them suitable for storage units, sports facilities, indoor practice areas, schools, and other applications that require a flexible and strong structure. Offsite fabrication and fast installation are other advantages of steel buildings, making them a smart investment for businesses and individuals alike.
Exclusive Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.
Afrifab Steel Ltd. - The company offers steel buildings for stadiums, warehouses and malls.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Al Shahin Metal Industries
- Al Yarmouk Steel and Engg. Co. LLC
- ASTRA Industrial Group
- BSI International Building Systems
- DANA Group of Companies
- Emirates Building System Co. LLC
- Etihad Steel Factory
- Mabani Steel LLC
- Memaar Building Systems FZC
- Modern Industrial Investment Holding Group
- Nesma Group Co.
- SpanAfrica Steel Structures
- Steel Structures Ltd.
- Tamimi Group
- Tiger Steel Engineering LLC
- Tugela Steel
- Yusuf A. Alghanim and Sons WLL
- Zamil Industrial Investment Co.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The steel building market encompasses a diverse range of structures, each designed to provide versatility and strength for various industries and applications. Industrial warehouses and storage as well as production halls are among the most common applications, offering secure storage solutions for businesses and protecting their assets from the elements. The flexibility and strength of steel buildings make them an ideal choice for agricultural buildings, providing a safe environment for livestock and crops. Commercial retail spaces and office buildings also benefit from the durability and low-maintenance nature of metal buildings. Multi-story complexes and workshops are engineered to withstand heavy loads and high winds, ensuring a safe and secure work environment.
In addition, customizable structures cater to unique design requirements, with applications ranging from aircraft hangars and residential garages to carports, churches, and religious institutions. Steel buildings offer a contemporary design aesthetic, with the ability to create expansive, open interior spaces. Their modular and expandable nature makes them an attractive investment for businesses, enabling quick construction and easy modification as needs change. Pre-engineered steel buildings offer efficiency and versatility, with the added benefits of flexibility in design and offsite fabrication. The strength and durability of metal buildings make them a popular choice for logistics and storage facilities, providing a safe and secure environment for goods and materials.
Moreover, fire suppression systems and energy efficiency features further enhance their appeal, making them an essential component of infrastructure development. Sports facilities and indoor practice areas benefit from the sturdiness and quick installation of metal buildings, enabling the creation of large, open spaces for athletic activities. Schools and educational institutions also utilize customizable designs to accommodate various learning environments. Metal building construction continues to evolve, offering innovative solutions for various industries and applications. The affordability and efficiency of steel buildings make them a smart investment for businesses and organizations seeking versatile, durable, and customizable structures.
Market Scope
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Report Coverage
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Details
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Page number
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188
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Base year
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2024
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Historic period
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2019-2023 |
Forecast period
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2025-2029
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Growth momentum & CAGR
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Accelerate at a CAGR of 4%
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Market growth 2025-2029
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USD 281.6 million
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Market structure
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Fragmented
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YoY growth 2024-2025(%)
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4.0
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Competitive landscape
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Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
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What are the Key Data Covered in this Market Research and Growth Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
- Growth of the market across Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa: Year-over-year growth 2024-2029 (%)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)
5 Historic Market Size
- 5.1 Steel Building Market in Middle East and Africa 2019 - 2023
- Historic Market Size - Data Table on Steel Building Market in Middle East and Africa 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)
- 5.4 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on the Steel Building Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 PEBs - Market size and forecast 2024-2029
- Chart on PEBs - Market size and forecast 2024-2029 ($ million)
- Data Table on PEBs - Market size and forecast 2024-2029 ($ million)
- Chart on PEBs - Year-over-year growth 2024-2029 (%)
- Data Table on PEBs - Year-over-year growth 2024-2029 (%)
- 8.4 HRSS - Market size and forecast 2024-2029
- Chart on HRSS - Market size and forecast 2024-2029 ($ million)
- Data Table on HRSS - Market size and forecast 2024-2029 ($ million)
- Chart on HRSS - Year-over-year growth 2024-2029 (%)
- Data Table on HRSS - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Application
- 9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
- 9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 9.3 Industrial - Market size and forecast 2024-2029
- Chart on Industrial - Market size and forecast 2024-2029 ($ million)
- Data Table on Industrial - Market size and forecast 2024-2029 ($ million)
- Chart on Industrial - Year-over-year growth 2024-2029 (%)
- Data Table on Industrial - Year-over-year growth 2024-2029 (%)
- 9.4 Commercial - Market size and forecast 2024-2029
- Chart on Commercial - Market size and forecast 2024-2029 ($ million)
- Data Table on Commercial - Market size and forecast 2024-2029 ($ million)
- Chart on Commercial - Year-over-year growth 2024-2029 (%)
- Data Table on Commercial - Year-over-year growth 2024-2029 (%)
- 9.5 Residential - Market size and forecast 2024-2029
- Chart on Residential - Market size and forecast 2024-2029 ($ million)
- Data Table on Residential - Market size and forecast 2024-2029 ($ million)
- Chart on Residential - Year-over-year growth 2024-2029 (%)
- Data Table on Residential - Year-over-year growth 2024-2029 (%)
- 9.6 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)
10 Market Segmentation by End-user
- 10.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 10.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 10.3 Construction and infrastructure - Market size and forecast 2024-2029
- Chart on Construction and infrastructure - Market size and forecast 2024-2029 ($ million)
- Data Table on Construction and infrastructure - Market size and forecast 2024-2029 ($ million)
- Chart on Construction and infrastructure - Year-over-year growth 2024-2029 (%)
- Data Table on Construction and infrastructure - Year-over-year growth 2024-2029 (%)
- 10.4 Energy and power - Market size and forecast 2024-2029
- Chart on Energy and power - Market size and forecast 2024-2029 ($ million)
- Data Table on Energy and power - Market size and forecast 2024-2029 ($ million)
- Chart on Energy and power - Year-over-year growth 2024-2029 (%)
- Data Table on Energy and power - Year-over-year growth 2024-2029 (%)
- 10.5 Transportation and logistics - Market size and forecast 2024-2029
- Chart on Transportation and logistics - Market size and forecast 2024-2029 ($ million)
- Data Table on Transportation and logistics - Market size and forecast 2024-2029 ($ million)
- Chart on Transportation and logistics - Year-over-year growth 2024-2029 (%)
- Data Table on Transportation and logistics - Year-over-year growth 2024-2029 (%)
- 10.6 Defense and aerospace - Market size and forecast 2024-2029
- Chart on Defense and aerospace - Market size and forecast 2024-2029 ($ million)
- Data Table on Defense and aerospace - Market size and forecast 2024-2029 ($ million)
- Chart on Defense and aerospace - Year-over-year growth 2024-2029 (%)
- Data Table on Defense and aerospace - Year-over-year growth 2024-2029 (%)
- 10.7 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography - 2024-2029 (%)
- Data Table on Market share by geography - 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- 12.4 United Arab Emirates - Market size and forecast 2024-2029
- Chart on United Arab Emirates - Market size and forecast 2024-2029 ($ million)
- Data Table on United Arab Emirates - Market size and forecast 2024-2029 ($ million)
- Chart on United Arab Emirates - Year-over-year growth 2024-2029 (%)
- Data Table on United Arab Emirates - Year-over-year growth 2024-2029 (%)
- 12.5 Qatar - Market size and forecast 2024-2029
- Chart on Qatar - Market size and forecast 2024-2029 ($ million)
- Data Table on Qatar - Market size and forecast 2024-2029 ($ million)
- Chart on Qatar - Year-over-year growth 2024-2029 (%)
- Data Table on Qatar - Year-over-year growth 2024-2029 (%)
- 12.6 South Africa - Market size and forecast 2024-2029
- Chart on South Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on South Africa - Market size and forecast 2024-2029 ($ million)
- Chart on South Africa - Year-over-year growth 2024-2029 (%)
- Data Table on South Africa - Year-over-year growth 2024-2029 (%)
- 12.7 Rest of MEA - Market size and forecast 2024-2029
- Chart on Rest of MEA - Market size and forecast 2024-2029 ($ million)
- Data Table on Rest of MEA - Market size and forecast 2024-2029 ($ million)
- Chart on Rest of MEA - Year-over-year growth 2024-2029 (%)
- Data Table on Rest of MEA - Year-over-year growth 2024-2029 (%)
- 12.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Table on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Afrifab Steel Ltd.
- Afrifab Steel Ltd. - Overview
- Afrifab Steel Ltd. - Product / Service
- Afrifab Steel Ltd. - Key offerings
- SWOT
- 15.5 Al Shahin Metal Industries
- Al Shahin Metal Industries - Overview
- Al Shahin Metal Industries - Product / Service
- Al Shahin Metal Industries - Key offerings
- SWOT
- 15.6 Al Yarmouk Steel and Engg. Co. LLC
- Al Yarmouk Steel and Engg. Co. LLC - Overview
- Al Yarmouk Steel and Engg. Co. LLC - Product / Service
- Al Yarmouk Steel and Engg. Co. LLC - Key offerings
- SWOT
- 15.7 ASTRA Industrial Group
- ASTRA Industrial Group - Overview
- ASTRA Industrial Group - Product / Service
- ASTRA Industrial Group - Key offerings
- SWOT
- 15.8 BSI International Building Systems
- BSI International Building Systems - Overview
- BSI International Building Systems - Product / Service
- BSI International Building Systems - Key offerings
- SWOT
- 15.9 DANA Group of Companies
- DANA Group of Companies - Overview
- DANA Group of Companies - Product / Service
- DANA Group of Companies - Key offerings
- SWOT
- 15.10 Emirates Building System Co. LLC
- Emirates Building System Co. LLC - Overview
- Emirates Building System Co. LLC - Product / Service
- Emirates Building System Co. LLC - Key offerings
- SWOT
- 15.11 Etihad Steel Factory
- Etihad Steel Factory - Overview
- Etihad Steel Factory - Product / Service
- Etihad Steel Factory - Key offerings
- SWOT
- 15.12 Mabani Steel LLC
- Mabani Steel LLC - Overview
- Mabani Steel LLC - Business segments
- Mabani Steel LLC - Key offerings
- Mabani Steel LLC - Segment focus
- SWOT
- 15.13 Memaar Building Systems FZC
- Memaar Building Systems FZC - Overview
- Memaar Building Systems FZC - Product / Service
- Memaar Building Systems FZC - Key offerings
- SWOT
- 15.14 Nesma Group Co.
- Nesma Group Co. - Overview
- Nesma Group Co. - Product / Service
- Nesma Group Co. - Key offerings
- SWOT
- 15.15 Steel Structures Ltd.
- Steel Structures Ltd. - Overview
- Steel Structures Ltd. - Product / Service
- Steel Structures Ltd. - Key offerings
- SWOT
- 15.16 Tamimi Group
- Tamimi Group - Overview
- Tamimi Group - Product / Service
- Tamimi Group - Key offerings
- SWOT
- 15.17 Yusuf A. Alghanim and Sons WLL
- Yusuf A. Alghanim and Sons WLL - Overview
- Yusuf A. Alghanim and Sons WLL - Product / Service
- Yusuf A. Alghanim and Sons WLL - Key offerings
- SWOT
- 15.18 Zamil Industrial Investment Co.
- Zamil Industrial Investment Co. - Overview
- Zamil Industrial Investment Co. - Business segments
- Zamil Industrial Investment Co. - Key offerings
- Zamil Industrial Investment Co. - Segment focus
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations