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The subscriber data management market share is expected to increase by USD 4.03 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 16.82%.
This subscriber data management market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers subscriber data management market segmentation by network type (mobile networks and fixed networks) and geography (North America, Europe, APAC, MEA, and South America). The subscriber data management market report also offers information on several market vendors, including Alepo, Cisco Systems Inc., Enea Openwave, Hewlett Packard Enterprise Co., HMD Global Oy, Huawei Investment and Holding Co. Ltd., Oracle Corp., R Systems International Ltd., Telefonaktiebolaget LM Ericsson, and ZTE Corp. among others.
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The growing adoption of target advertisement-based streaming apps is notably driving the subscriber data management market growth, although factors such as data privacy and security risk may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the subscriber data management industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Subscriber Data Management Market Driver
The growing adoption of target advertisement-based streaming apps is one of the key drivers supporting subscriber data management market growth. Target advertisement-based revenue models or streaming applications provide vendors with a steady revenue stream. Therefore, it is important for vendors to have a high number of subscribers. One of the best ways to achieve this is by providing innovative offers, such as excessive discounts for first-time subscribers and bundling streaming services on different platforms with advertisement models. For instance, Amazon.com witnessed a huge increase in its subscriber base with the launch of its Amazon Music Unlimited. Therefore, with the growing number of targeting advertisement-based streaming applications across the world, the number of subscribers is growing. Such factors are expected to boost the demand for subscriber data management during the forecast period.
Key Subscriber Data Management Market Trend
The increasing subscriber demand for 5G is another factor supporting the subscriber data management market growth. With the increasing adoption of the internet and smartphones, consumers are demanding efficient internet surfing choices such as 5G. Owing to the timely availability of devices from several vendors, with prices falling faster than for 4G and China's early engagement, the subscription rate of 5G networking will increase at a faster rate than other technology in the future. It is estimated that by the end of 2027, 4.4 billion people across the globe will have 5G subscriptions accounting for 49% of all mobile subscriptions. It will become the dominant mobile access technology by subscriptions in 2027. Such factors will simultaneously boost the growth of the market during the forecast period.
Key Subscriber Data Management Market Challenge
The data privacy and security risk are the factors hindering the subscriber data management market growth. The rising volume of data generated by organizations, technological advances, and evolving cyber threats are a cause for concern to the security of enterprise data. Also, issues associated with interoperability and integration are common due to the diverse set of mobile operating systems, which operate together across different geographies and regulatory regimes. These issues can be exploited to compromise the data security of organizations. Such issues can also cause downtime, which can affect the profitability of organizations. Hence, concerns about data security and the need to make their products secure against the continuously evolving external or internal cyber-attacks are a primary challenge for the global subscriber data management market during the forecast period.
This subscriber data management market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the subscriber data management market as a part of the global systems software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the subscriber data management market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the subscriber data management market encompasses successful business strategies deployed by the key vendors. The subscriber data management market is fragmented and the vendors are deploying growth strategies such as technological innovations and partnerships to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The subscriber data management market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the subscriber data management market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the systems software market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
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33% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for subscriber data management market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The increase in data generation across various industries, such as retail, BFSI, healthcare, and the public sector will facilitate the subscriber data management market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 negatively impacted the economies of various countries in the region, especially in the US. Several end-user sectors, such as commercial enterprises, industries, and institutions, partially shut down their operations due to the pandemic. However, some of the IT companies that operate remotely have gradually opted for cloud-based subscriber data management solutions to continue their operations. Such factors are expected to propel the growth of the regional market during the forecast period.
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The subscriber data management market share growth by the mobile networks segment will be significant during the forecast period. A mobile network is a communication network where the link to and from end nodes is wireless. Increasing adoption of smartphones and internet usage are driving the growth of the segment. Thus, the launch of efficient mobile-based subscription service will drive the market's growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the subscriber data management market size and actionable market insights on post COVID-19 impact on each segment.
Master Data Management (MDM) Solutions market - The market is projected to grow by USD 17.27 billion with a CAGR of 17.17% during the forecast period 2021 to 2026.
Test Data Management market - The market share is expected to rise to USD 761.92 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 11.75%.
Enterprise Data Management market - The market share is expected to increase by USD 64.08 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 12.89%.
Subscriber Data Management Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.82% |
Market growth 2022-2026 |
$ 4.03 billion |
Market structure |
Fragmented |
YoY growth (%) |
14.52 |
Regional analysis |
North America, Europe, APAC, MEA, and South America |
Performing market contribution |
APAC at 33% |
Key consumer countries |
US, China, UK, Germany, and Japan |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Alepo, Cisco Systems Inc., Enea Openwave, Hewlett Packard Enterprise Co., HMD Global Oy, Huawei Investment and Holding Co. Ltd., Oracle Corp., R Systems International Ltd., Telefonaktiebolaget LM Ericsson, and ZTE Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 3
*Exhibit 04: Key Finding 5
*Exhibit 05: Key Finding 6
*Exhibit 06: Key Finding 7
*Exhibit 07: Key Finding 8
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 08: Parent market
*Exhibit 09: Market Characteristics
**2.2 Value chain analysis
*Exhibit 10: Value chain analysis: System software
*2.2.1 Inputs
*2.2.2 Software development
*2.2.3 Marketing and distribution
*2.2.4 Post-sales services
***3. Market Sizing
**3.1 Market definition
*Exhibit 11: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 12: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 13: Global - Market size and forecast 2021 - 2026 ($ million)
*Exhibit 14: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 15: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 16: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 17: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 18: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 19: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 20: Threat of rivalry
**4.7 Market condition
*Exhibit 21: Market condition - Five forces 2021
***5. Market Segmentation by Network type
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 22: Network type - Market share 2021-2026 (%)
**5.2 Comparison by Network type
*Exhibit 23: Comparison by Network type
**5.3 Mobile networks - Market size and forecast 2021-2026
*Exhibit 24: Mobile networks - Market size and forecast 2021-2026 ($ million)
*Exhibit 25: Mobile networks - Year-over-year growth 2021-2026 (%)
**5.4 Fixed networks - Market size and forecast 2021-2026
*Exhibit 26: Fixed networks - Market size and forecast 2021-2026 ($ million)
*Exhibit 27: Fixed networks - Year-over-year growth 2021-2026 (%)
**5.5 Market opportunity by Network type
*Exhibit 28: Market opportunity by Network type
***6. Customer landscape
**6.1 Overview
*Exhibit 29: Customer landscape
***7. Geographic Landscape
**7.1 Geographic segmentation
*The regions covered in the report are:
*Exhibit 30: Market share by geography 2021-2026 (%)
**7.2 Geographic comparison
*Exhibit 31: Geographic comparison
**7.3 North America - Market size and forecast 2021-2026
*Exhibit 32: North America - Market size and forecast 2021-2026 ($ million)
*Exhibit 33: North America - Year-over-year growth 2021-2026 (%)
**7.4 Europe - Market size and forecast 2021-2026
*Exhibit 34: Europe - Market size and forecast 2021-2026 ($ million)
*Exhibit 35: Europe - Year-over-year growth 2021-2026 (%)
**7.5 APAC - Market size and forecast 2021-2026
*Exhibit 36: APAC - Market size and forecast 2021-2026 ($ million)
*Exhibit 37: APAC - Year-over-year growth 2021-2026 (%)
**7.6 MEA - Market size and forecast 2021-2026
*Exhibit 38: MEA - Market size and forecast 2021-2026 ($ million)
*Exhibit 39: MEA - Year-over-year growth 2021-2026 (%)
**7.7 South America - Market size and forecast 2021-2026
*Exhibit 40: South America - Market size and forecast 2021-2026 ($ million)
*Exhibit 41: South America - Year-over-year growth 2021-2026 (%)
**7.8 Key leading countries
*Exhibit 42: Key leading countries
**7.9 Market opportunity by geography
*Exhibit 43: Market opportunity by geography ($ million)
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Growing adoption of target advertisement-based streaming apps
*8.1.2 Deployment of Internet Protocol Multimedia Subsystem (IMS)
*8.1.3 Need to reduce Operational Expenditure (OpEx) and enable cross-network consolidation
**8.2 Market challenges
*8.2.1 Data privacy and security risk
*8.2.2 Complexity in design
*8.2.3 High cost of subscriber data management software
*Exhibit 44: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Increasing subscriber demand for 5G
*8.3.2 Need for fixed data tariff
*8.3.3 Sharing of subscriber data with partners to enable new business models
***9. Vendor Landscape
**9.1 Overview
*Exhibit 45: Vendor landscape
**9.2 Landscape disruption
*Exhibit 46: Landscape disruption
*Exhibit 47: Industry risks
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 48: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 49: Market positioning of vendors
**10.3 Alepo
*Exhibit 50: Alepo - Overview
*Exhibit 51: Alepo - Product and service
*Exhibit 52: Alepo - Key offerings
**10.4 Cisco Systems Inc.
*Exhibit 53: Cisco Systems Inc. - Overview
*Exhibit 54: Cisco Systems Inc. - Business segments
*Exhibit 55: Cisco Systems Inc. - Key offerings
*Exhibit 56: Cisco Systems Inc. - Segment focus
**10.5 Enea Openwave
*Exhibit 57: Enea Openwave - Overview
*Exhibit 58: Enea Openwave - Product and service
*Exhibit 59: Enea Openwave - Key offerings
**10.6 Hewlett Packard Enterprise Co.
*Exhibit 60: Hewlett Packard Enterprise Co. - Overview
*Exhibit 61: Hewlett Packard Enterprise Co. - Business segments
*Exhibit 62: Hewlett Packard Enterprise Co. - Key offerings
*Exhibit 63: Hewlett Packard Enterprise Co. - Segment focus
**10.7 HMD Global Oy
*Exhibit 64: HMD Global Oy - Overview
*Exhibit 65: HMD Global Oy - Product and service
*Exhibit 66: HMD Global Oy - Key offerings
**10.8 Huawei Investment and Holding Co. Ltd.
*Exhibit 67: Huawei Investment and Holding Co. Ltd. - Overview
*Exhibit 68: Huawei Investment and Holding Co. Ltd. - Business segments
*Exhibit 69: Huawei Investment and Holding Co. Ltd. - Key offerings
*Exhibit 70: Huawei Investment and Holding Co. Ltd. - Segment focus
**10.9 Oracle Corp.
*Exhibit 71: Oracle Corp. - Overview
*Exhibit 72: Oracle Corp. - Business segments
*Exhibit 73: Oracle Corp. - Key offerings
*Exhibit 74: Oracle Corp. - Segment focus
**10.10 R Systems International Ltd.
*Exhibit 75: R Systems International Ltd. - Overview
*Exhibit 76: R Systems International Ltd. - Business segments
*Exhibit 77: R Systems International Ltd. - Key offerings
*Exhibit 78: R Systems International Ltd. - Segment focus
**10.11 Telefonaktiebolaget LM Ericsson
*Exhibit 79: Telefonaktiebolaget LM Ericsson - Overview
*Exhibit 80: Telefonaktiebolaget LM Ericsson - Business segments
*Exhibit 81: Telefonaktiebolaget LM Ericsson -Key news
*Exhibit 82: Telefonaktiebolaget LM Ericsson - Key offerings
*Exhibit 83: Telefonaktiebolaget LM Ericsson - Segment focus
*10.12 ZTE Corp.
*Exhibit 84: ZTE Corp. - Overview
*Exhibit 85: ZTE Corp. - Business segments
*Exhibit 86: ZTE Corp. - Key offerings
*Exhibit 87: ZTE Corp. - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 Objective
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 88: Currency conversion rates for US$
**11.3 Research Methodology
*Exhibit 89: Research Methodology
*Exhibit 90: Validation techniques employed for market sizing
*Exhibit 91: Information sources
**11.4 List of abbreviations
*Exhibit 92: List of abbreviations
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