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The sushi restaurants market size is forecast to increase by USD 3.81 billion, at a CAGR of 3.53% between 2023 and 2028. The proliferation of sushi restaurants emerges as a driving force, particularly notable in developed economies like the US and the European Union. This surge is propelled by escalating demand for premium cuisine and Japanese delicacies. Consequently, Japanese restaurant chains are seizing opportunities for both domestic expansion and international ventures. For instance, Zensho's recent announcement in October 2023 illustrates this trend, outlining plans for global expansion.
Moreover, the sushi market is buoyed by a rising preference for nutritious fare, with sushi offering a blend of wholesome ingredients known for their health benefits. This health-conscious shift, coupled with a growing inclination towards lower-calorie options, underscores the market's trajectory towards growth during the forecast period. Cultural influences, urbanization, and globalization further shape consumer behaviour, driving the popularity of sushi roll (maki) and gourmet indulgence worldwide. With health and safety requirements gaining prominence, sushi restaurants adapt to cater to health consciousness consumers, incorporating tropical fruits and innovative dining alternatives. From classic sushi bars to quick-service franchises, sushi establishments offer culinary adventures that cater to diverse tastes, reflecting travel and tourism trends favoring cultural immersion and informal eateries within the global food service industry.
The RDSR segment is estimated to witness significant growth during the forecast period. The regular dine-in sushi restaurants (RDSR) segment of the global market comprises restaurants that offer fine dining, fast-casual, quick service, and sushi-bars, among others. In addition, the traditional conveyor belt type sushi-restaurants (CBSR) are not popular in countries such as the US and the UK, where the RDSR segment commands most of the market share and growth.
The RDSR segment was the largest segment and was valued at USD 14.63 billion in 2018. Moreover, the concept of quick-service sushi-restaurants is growing globally following the introduction of new sushi-dishes such as sushi-burritos and sushi-rolls. In addition, the roll is a popular dish among customers where one gets to choose a wrap, protein, veggies, and toppings. Furthermore, the market is expected to witness high growth with the opening of new stores by various Japanese restaurant chains. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
APAC is estimated to contribute 80% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and analysis and drivers that shape the market during the forecast period. Factors such as the rising awareness of Japanese cuisine in neighboring countries such as China, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam and their cultural similarities are expected to support the expansion of the market in APAC. In addition, in 2023, Japan led the market in the region, followed by China, Australia, India, and South Korea.
Moreover, companies are designing their menus to suit the tastes and preferences of the region's consumers and are also investing in marketing and promotion campaigns to create brand awareness and expand their products' reach, which will further propel the market in APAC. Furthermore, market players in Japan lay added emphasis on expanding their outlet networks, innovating menus, improving logistics, and developing an effective IT infrastructure to serve different customer segments. Hence, such factors are driving the market growth in APAC during the forecast period, with a notable trend towards the inclusion of burritos in restaurant menus to cater to evolving consumer preferences in the region.
A significant driver of growth lies in the burgeoning number of sushi establishments, particularly evident in developed markets like the US and the European Union. This surge stems from an increasing appetite for premium culinary experiences and Japanese cuisine, prompting Japanese restaurant chains to expand domestically and abroad. Notably, Zensho's announcement in October 2023 underscores this trend. Moreover, sushi's nutritious profile combining rice, vinegar, raw fish, and vegetables resonates with health-conscious consumers, driving demand for healthier menu options.
However, challenges persist, notably concerning risks associated with raw material suppliers, impacting the global foodservice industry's sustainability efforts. As consumer behavior evolves amidst urbanization and globalization, sushi eateries adapt, embracing digitalization and delivery services while championing environmental sustainability. From classic sushi bars to informal eateries and quick-service franchises, sushi establishments offer culinary adventures, catering to diverse tastes and travel trends, fostering cultural immersion and gourmet indulgence in an authentic dining experience.
One of the key factors driving the growth is the rise in number of new sushi restaurants. Sushi restaurants are increasing in number in the US, the EU, and other developed economies, mainly due to the rising demand for premium foods and Japanese cuisine. In addition, this is encouraging Japanese restaurant chains to expand domestically and in the international arena.
Moreover, restaurants are sprouting up due to the high demand for premium food and Japanese cuisine, especially in developed economies such as the US and across countries in the European Union. Therefore, this is encouraging restaurant chains, especially Japanese restaurant chains, to expand domestically and internationally. For instance, in October 2023, Zensho announced a plan to expand its operation with the number of stores outside Japan. Hence, such factors are driving the market growth during the forecast period.
A key factor shaping the market growth is the rise in demand for nutritious food. Sushi is essentially a dish made from rice, veggies, and either raw or cooked fish that has a lot of nutritional value. In addition, eating sushi may improve the immune system, thyroid, and gut health. Furthermore, many restaurant players, in their bid to give a nutritional boost to their on-the-go breakfast offerings, have started adding innovative and nutritious food like sushi.
Moreover, people have become more health-conscious and often refrain from consuming unhealthy food or food with high-fat content. Therefore, this has encouraged many food service chains to introduce healthy and nutritious sushi meals on their menu, which include sauce-free sushi that contains seafood and vegetables. Furthermore, this helps customers lower their total calorie intake. Hence, such factors are driving the market growth during the forecast period.
Risks associated with raw material suppliers are one of the key challenges hindering the market growth. Several companies in the global market can see a negative impact on their sales and revenues from risks associated with raw material suppliers. In addition, market players depend heavily on the availability of raw materials and the suppliers' ability to deliver goods at a reasonable cost.
Moreover, suppliers, both domestic and international, must abide by the laws of the country or region in which they operate. In addition, necessary certifications must be procured, and their supplies are subject to constant scrutiny to ensure they meet existing food standards. Furthermore, the ability of suppliers to procure products efficiently and promptly depends on their location, which adds to the uncertainty of supplying to companies on time. Hence, such factors are hindering the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bento Sushi: The company offers sushi-restaurants such as Sushi, Nigiri, and Temaki.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is a dynamic landscape influenced by various factors such as vinegar-infused rice, raw fish, and the rich tapestry of Japanese food culture. Understanding consumer behavior and consumer awareness is essential in a market driven by disposable income and diverse eateries. Marketing tactics span across print, electronic, and digital media, including social networking sites. Embracing technology is crucial to meet market demand while ensuring food safety and quality amidst concerns about contaminated food and cross-contamination. Navigating trade regulations and import-export analysis is vital for production and value chain optimization. Product launches and geographic expansions capitalize on market potential and global popularity. The market caters to health-conscious, urbanized consumers seeking authentic experiences and menu options that align with their dietary preferences. Environmental sustainability and culinary innovation drive digitalization and delivery services.
Moreover, despite competition and regulatory compliance, the market continues to evolve, offering fine dining, casual, and fast-casual experiences, showcasing the fusion of traditional and global flavors while prioritizing health and sustainability. Marketing efforts leverage print and electronic media, celebrity endorsements, and global presence to attract budget-conscious consumers seeking customizable, vegetarian, and vegan sushi options. Restaurants focus on menu distinctiveness, integrity in ingredient sourcing, and responsible seafood procurement to offer unique culinary experiences. They navigate economic uncertainty and supply chain difficulties while innovating with sustainable sourcing practices and fusion concepts. The market's growth hinges on consumer engagement, premium-quality ingredients, and adapting to environmental and dietary preferences.
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Market Scope |
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Report Coverage |
Details |
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Page number |
154 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.53% |
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Market Growth 2024-2028 |
USD 3.81 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.2 |
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Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
APAC at 80% |
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Key countries |
US, Japan, China, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bento-Sushi, Choushimaru Co. Ltd., FOOD and LIFE Co. Ltd., Genki-Sushi Singapore Pte. Ltd., HANA GROUP SAS, Hinata Sushi, Innovative Dining Group, Kappa Create Co. Ltd., Kura Sushi-USA Inc., Lettuce Entertain You Enterprises Inc., MASA, Pisces Sushi and Global Bistro, Restaurant Wasabi-Sushi, Sakae Holdings Ltd., SJ EUS Food Inc., SUSHI EXPRESS GROUP Pte Ltd., The ONE Group Hospitality Inc., YO Sushi UK Ltd., Yoko Japanese Restaurant, and Zensho Holdings Co. Ltd. |
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Market dynamics |
Parent market growth analysis, Market forecasting, market analysis and report, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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