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The tahini market share is expected to increase by USD 285.08 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3.31%.
This tahini market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the tahini market segmentation by application (sauces and dips, pastes and spreads, and desserts and other sweets) and geography (Europe, MEA, North America, APAC, and South America). The tahini market report also offers information on several market vendors, including Al Wadi Al Akhdar SAL, Dipasa Mexico, EL RASHIDI EL MIZAN CONFECTIONERY, Haitoglou Family Foods, Halwani Bros Co., Kevala International LLC, Mounir Bissat Factories, Prince Tahina Manufacture Ltd., R.J.M. Food Industries Ltd., and Sunshine International Foods Inc. among others.
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The health benefits of tahini are notably driving the tahini market growth, although factors such as fluctuations in raw material prices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the tahini industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Tahini Market Driver
The Health benefits of tahini are one of the key factors driving the growth of the global tahini market. Not only are sesame seeds a good source of copper and manganese, but they are also a good source of calcium, iron, magnesium, phosphorus, vitamin B1, zinc, molybdenum, selenium, and dietary fiber. They also contain two unique substances: sesamin and sesamolin; both of these belong to a group of special beneficial fibers called lignans. They have cholesterol-lowering properties, prevent high blood pressure, and contain vitamin E. Sesamin is helpful in protecting the liver from oxidative damage. As in tahini, the seeds are ground to a paste, which is easy to digest; many of its nutrients enter the bloodstream within half an hour of consumption. Tahini contains B vitamins (B1, B2, B3, B5, and B15), which play a vital part in the functioning of the human body. They promote healthy cell growth and division, including that of red blood cells, which will help prevent anemia. They also support and increase the rate of metabolism, enhance immune and nervous system functions, as well as help, maintain healthy skin and muscle tone. These factors will increase the market growth during the forecast period.
Key Tahini Market Trend
Increasing consumption of tahini paste and sauce in the foodservice sector will fuel the global tahini market growth. Many Middle Eastern dishes are now a part of international cuisine. Also, the growing consumer demand for Turkish, Israeli, and Persian cuisines is further fueling the demand for tahini. Tahini is consumed as a dip and sauce with many dishes such as falafel, salad, baba ghanoush, soup, and others. Its popularity is increasing gradually as many chefs substitute tahini for many other dressings and dips like ranch and balsamic dressing. This is owing to the many health benefits offered by tahini. Tahini also goes well with meat products and hence can be added as a mild-flavored condiment with burger patty to provide a sesame flavor. Many foodservice restaurants across the Middle East serve tahini as a dip with pita and salads. In many restaurants in the UK and the US, beef, chicken, and seafood are either served or cooked with tahini sauce. Thus, the increasing consumption of tahini paste and sauce in the food service sector is expected to drive the demand for tahini, which will influence the growth of the global tahini market positively during the forecast period.
Key Tahini Market Challenge
Fluctuations in raw material prices are the major challenge for the global tahini market growth. Tahini manufacturers are faced with constant risks because of the fluctuations in raw material prices. Changes in raw material shipping prices affect the retail price of fresh ingredients. Any increase in the prices of raw materials, such as tomatoes, not only raises the manufacturing costs but also decreases the profit margins for manufacturers. This, along with the need to remain competitive in the market, compels manufacturers to use low-cost substitutes. Besides, if raw material suppliers price products competitively (which may lead to low product pricing), it may reduce the negative impact of raw material price fluctuation. A variety of crops and ingredients are required to manufacture tahini paste. India, China, Nigeria, Myanmar, and Tanzania are some of the major sesame seeds-producing countries in the world. Sesame processing prices include marketing costs such as wages, transportation, containers, advertising, fuel and power, and rent. Therefore, fluctuations in raw material prices are expected to hamper the growth of the global tahini market during the forecast period.
This tahini market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global tahini market as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the tahini market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the tahini market encompasses successful business strategies deployed by the key vendors. The tahini market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The tahini market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the tahini market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global food, beverage, and tobacco market includes the following core components:
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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