Costa Rica Tourism Market Size 2025-2029
The tourism market in Costa Rica size is forecast to increase by USD 2.04 billion at a CAGR of 8% between 2024 and 2029.
- The market has witnessed significant growth in recent years, with increasing tourist arrivals from the global market. The country's focus on ecotourism and sustainability has instilled a sense of responsibility among travelers, leading to a rise in adventure sports such as hiking, scuba diving, and adventure travel. However, challenges persist, including high costs and price sensitivity among travelers. Furthermore, travel difficulties due to electrical transmission lines and other infrastructure projects can hinder the growth of the hotel industry. Sustainable tourism is a key focus in Costa Rica, with a growing number of travelers opting for eco-friendly accommodations and activities. As the adventure travel market continues to evolve, Costa Rica remains a top destination for those seeking unique and thrilling experiences. To stay competitive, industry players must adapt to these trends and challenges, ensuring they offer value-added services and sustainable practices that cater to the evolving needs of the modern traveler.
What will the size of the market be during the forecast period?

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- The tourism market continues to evolve, with experiential tours emerging as a popular trend among tourists and excursionists alike. This form of travel allows visitors to immerse themselves in local cultures and histories, creating memorable experiences that extend beyond traditional sightseeing. Hotels play a significant role in the tourism industry, catering to both residents and non-residents. Luxury hotels, in particular, have gained popularity among middle-class travelers seeking comfort and exclusivity. Luxury travelers are drawn to the country's territorial hotels, which provide world-class amenities, unparalleled service, and IoT-enabled features for enhanced convenience and personalized experiences. Transportation infrastructure, including trains, ships, planes, and even territorial hotels, plays a crucial role in facilitating global inbound tourism.
- The digital transformation has revolutionized the industry, with travelers relying on online platforms to research and book their trips. Hotel chains have responded by investing in technology to enhance the guest experience and streamline operations. Adventure tourism, fueled by a desire for thrill and excitement, is another segment of the tourism market that continues to gain traction. From extreme sports to cultural immersion, adventure travel offers unique experiences that cater to diverse interests. Sustainable travel and digital transformation are two key trends shaping the future of the tourism industry. Climate change and terrorism pose significant challenges, requiring innovative solutions to mitigate their impact on travel and tourism. The industry must adapt to these changing dynamics to remain competitive and meet the evolving needs of travelers.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Type
- Service
- Sun and beach
- Adventure
- Others
- Distribution Channel
- Geography
By Type Insights
- The international segment is estimated to witness significant growth during the forecast period.
Costa Rica, situated in Central America, has gained significant international recognition as a tourism destination due to its abundant natural beauty and commitment to sustainable ecotourism. The country's diverse landscapes, including numerous national parks, rainforests, and pristine beaches, attract adventure seekers, nature lovers, and beachgoers alike. Key drivers of the Costa Rican tourism market include its rich biodiversity, with over 500,000 species, and unique experiences such as hiking through the Monteverde Cloud Forest, exploring the Arenal Volcano, and relaxing on Manuel Antonio beaches. Travelers can book their trips through various channels, including travel agencies, tour operators, online booking sites, and conventional travel agents.
Further, chronic diseases, such as cancer, cardiovascular disease, and diabetes, have led to an increasing demand for medical tourism, with Costa Rica's advanced healthcare facilities and affordable prices making it an attractive option. The tourism industry in Costa Rica continues to grow, providing opportunities for businesses and creating jobs, while maintaining a focus on sustainability and preserving the country's natural resources.

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Market Dynamics
Our Costa Rica Tourism Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in adoption of Costa Rica Tourism Market?
Ecotourism and sustainability of Costa Rica is the key driver of the market.
- Costa Rica's tourism market has witnessed notable growth, particularly in the areas of ecotourism and sustainability. With over 25% of its land protected under national parks, reserves, and conservation areas, Costa Rica offers travelers unique opportunities to explore pristine rainforests, volcanoes, and diverse wildlife in their natural habitats. The country's commitment to environmental preservation has made it a top destination for eco-conscious tourists. Experiential tours, such as adventure sports like scuba diving and hiking, are popular choices for visitors seeking authentic experiences. Sustainable tourism practices, including the use of local resources and community engagement, are increasingly important to both tourists and residents. Transportation infrastructure, including trains, ships, planes, and hotels, plays a crucial role in facilitating travel to Costa Rica. Luxury hotels catering to middle-class travelers and territorial hotels offering local experiences add to the country's appeal.
- Recreational activities, such as adventure sports and cultural experiences, are major draws for tourists. Business, medical, conference, seminar, religious, educational, and solo or group travel are also significant segments of the tourism market. Cloud computing and 5G connectivity enable travelers to stay connected while on the go, enhancing their travel experience. However, challenges such as travel difficulties due to terrorism and climate change persist. The tourism industry continues to adapt to these challenges, embracing digital transformation and sustainable travel practices. Costa Rica's tourism market encompasses a wide range of travel-related activities, from domestic tourism to international passenger arrivals. The market's growth is driven by various factors, including the country's rich cultural offerings, commitment to sustainability, and diverse tourist attractions.
What are the market trends shaping the Costa Rica Tourism Market?
Adventure and active tourism is the upcoming trend in the market.
- Costa Rica's tourism market has witnessed significant growth in the realm of adventure and experiential travel. This trend is primarily attributed to the country's diverse natural landscapes, which include rainforests, mountains, beaches, and volcanoes. Adventure tourism has become increasingly popular, catering to both adrenaline seekers and nature enthusiasts. Outdoor activities, such as zip-lining, white-water rafting, surfing, and hiking, are among the many options available. Sustainable tourism practices are also prevalent, with an emphasis on preserving the environment and supporting local communities. Additionally, advancements in technology, including cloud computing and 5G connectivity, enable seamless travel experiences. The tourism industry continues to evolve, with business, medical, conference, seminar, religious, educational, and solo or group travelers seeking unique experiences.
- Middle-class travelers and international passengers contribute significantly to global inbound tourism. Transportation infrastructures, including trains, ships, planes, and hotels, have undergone digital transformation to cater to the changing needs of travelers. Adventure sports, such as scuba diving and adventure travel, continue to gain popularity. Social media platforms and online booking sites have made travel planning more accessible, while travel agencies and tour operators offer curated experiences. Despite challenges, including travel difficulties caused by terrorism and climate change, the tourism market remains resilient and continues to attract tourists and excursionists alike.
What challenges doesCosta Rica Tourism Market face during the growth?
High costs and price sensitivity of Costa Rica tourism is a key challenge affecting the market growth.
- The Costa Rican tourism market presents unique challenges due to its focus on experiential tours, luxury offerings, and sustainable practices. Costa Rica's commitment to eco-tourism and cultural immersion comes with a premium price tag, making it less accessible for some travelers. High costs are evident in various sectors, including transportation via trains, ships, planes, and territorial hotels. Recreational activities such as adventure sports, like scuba diving and hiking, also add to the overall expense. Despite these challenges, the Costa Rican tourism industry continues to attract international and domestic tourists alike. Middle-class travelers and business tourists seek out the country's unique offerings, including conference and seminar tourism, religious tourism, and educational tourism.
- Sustainable tourism practices are increasingly important to travelers, and Costa Rica's commitment to these principles differentiates it from other destinations. Cloud computing and 5G connectivity enable travelers to stay connected during their travels, enhancing their overall experience. Transportation infrastructure, including airlines like Intrepid Travel, plays a crucial role in facilitating travel to and within the country. Medical tourism is another significant market, with Costa Rica offering affordable treatments for chronic diseases such as cancer, CVD, and diabetes. Tourists and excursionists, both residents and non-residents, contribute significantly to Costa Rica's tourism spending. The tourism industry relies on various channels for bookings, including travel agencies, tour operators, and online booking sites.
Exclusive Customer Landscape
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Express Co. - The company offers Costa Rica tourism including premium hotel booking, luxury spa, and resort booking through American Express Travel.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Bella Aventura Costa Rica
- BCD Travel Services BV
- Booking Holdings Inc.
- Carlson Inc.
- Costa Rican Trails
- Direct Travel Inc.
- Expedia Group Inc.
- Flight Centre Travel Group Ltd.
- G Adventures
- Imagenes Tropicales S.A.
- Intrepid Group Pty Ltd.
- The Costa Rican Tourism Institute
- Thomas Cook India Ltd.
- Thrillophilia
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The tourism industry, a significant contributor to the global economy, continues to evolve, presenting a myriad of opportunities and challenges. This analysis delves into the intricacies of the market, focusing on various segments and their underlying trends. Experiential tours have gained immense popularity, offering travelers unique experiences. Culture, luxury, and adventure are key drivers in this sector, with tourists seeking authentic encounters and memorable adventures. Hotels, a crucial component of the tourism ecosystem, cater to diverse segments, including luxury travelers, adventure seekers, and business travelers. Transportation infrastructure plays a pivotal role in facilitating travel. Trains, ships, and planes connect people across continents, enabling international tourism.
Additionally, territorial hotels, recreational activities, and sustainable tourism initiatives further enhance the travel experience. Middle-class travelers from both resident and non-resident backgrounds fuel the growth of the global tourism market. Leisure tourism, a significant segment, is driven by travelers seeking relaxation and enjoyment. Adventure sports, such as scuba diving and hiking, cater to the adventure travel market. Cloud computing and 5G connectivity have revolutionized the travel industry, enabling seamless booking and planning. Travel agencies, tour operators, and online booking sites have adapted to these technological advancements, offering enhanced services and convenience. The tourism industry is not without its challenges. Travel difficulties, including terrorism and climate change, pose threats to both domestic and international tourism. Chronic diseases, such as cancer, CVD, and diabetes, have given rise to medical tourism, with the Medical Tourism Association reporting a steady increase in demand. Domestic tourism, a crucial segment, is influenced by various factors, including ecotourism and solo travel.
Moreover, group travel, another segment, continues to grow, with travelers seeking shared experiences and cost savings. Hotel chains and sustainable travel initiatives are at the forefront of digital transformation, adapting to changing consumer preferences and expectations. The transportation infrastructure, including airlines and intrepid travel options, continues to evolve, offering travelers more choices and convenience. In conclusion, the global tourism market is a dynamic and complex ecosystem, influenced by various factors, including cultural experiences, technological advancements, and travel challenges. As the industry continues to evolve, it is essential to stay informed about the latest trends and developments to capitalize on opportunities and mitigate risks.
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Market Scope
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Report Coverage
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Details
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Page number
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160
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Base year
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2024
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Historic period
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2019-2023 |
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Forecast period
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2025-2029
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Growth momentum & CAGR
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Accelerate at a CAGR of 8%
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Market growth 2025-2029
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USD 2.04 billion
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Market structure
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Concentrated
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YoY growth 2024-2025(%)
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7.2
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Key countries
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Costa Rica and South America
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Competitive landscape
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Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
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What are the Key Data Covered in this Market Research and Growth Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
- Growth of the market across Costa Rica
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Costa Rica - Market size and forecast 2024-2029 ($ million)
- Data Table on Costa Rica - Market size and forecast 2024-2029 ($ million)
- Chart on Costa Rica: Year-over-year growth 2024-2029 (%)
- Data Table on Costa Rica: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Tourism Market in Costa Rica 2019 - 2023
- Historic Market Size - Data Table on Tourism Market in Costa Rica 2019 - 2023 ($ million)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
- 5.3 Service segment analysis 2019 - 2023
- Historic Market Size - Service Segment 2019 - 2023 ($ million)
- 5.4 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI I the Tourism Market in Costa Rica
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 International - Market size and forecast 2024-2029
- Chart on International - Market size and forecast 2024-2029 ($ million)
- Data Table on International - Market size and forecast 2024-2029 ($ million)
- Chart on International - Year-over-year growth 2024-2029 (%)
- Data Table on International - Year-over-year growth 2024-2029 (%)
- 8.4 Domestic - Market size and forecast 2024-2029
- Chart on Domestic - Market size and forecast 2024-2029 ($ million)
- Data Table on Domestic - Market size and forecast 2024-2029 ($ million)
- Chart on Domestic - Year-over-year growth 2024-2029 (%)
- Data Table on Domestic - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by Service
- 9.1 Market segments
- Chart on Service - Market share 2024-2029 (%)
- Data Table on Service - Market share 2024-2029 (%)
- 9.2 Comparison by Service
- Chart on Comparison by Service
- Data Table on Comparison by Service
- 9.3 Sun and beach - Market size and forecast 2024-2029
- Chart on Sun and beach - Market size and forecast 2024-2029 ($ million)
- Data Table on Sun and beach - Market size and forecast 2024-2029 ($ million)
- Chart on Sun and beach - Year-over-year growth 2024-2029 (%)
- Data Table on Sun and beach - Year-over-year growth 2024-2029 (%)
- 9.4 Adventure - Market size and forecast 2024-2029
- Chart on Adventure - Market size and forecast 2024-2029 ($ million)
- Data Table on Adventure - Market size and forecast 2024-2029 ($ million)
- Chart on Adventure - Year-over-year growth 2024-2029 (%)
- Data Table on Adventure - Year-over-year growth 2024-2029 (%)
- 9.5 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.6 Market opportunity by Service
- Market opportunity by Service ($ million)
- Data Table on Market opportunity by Service ($ million)
10 Market Segmentation by Distribution Channel
- 10.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 10.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 10.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
- 10.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 10.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 American Express Co.
- American Express Co. - Overview
- American Express Co. - Business segments
- American Express Co. - Key offerings
- American Express Co. - Segment focus
- SWOT
- 14.5 Bella Aventura Costa Rica
- Bella Aventura Costa Rica - Overview
- Bella Aventura Costa Rica - Product / Service
- Bella Aventura Costa Rica - Key offerings
- SWOT
- 14.6 BCD Travel Services BV
- BCD Travel Services BV - Overview
- BCD Travel Services BV - Product / Service
- BCD Travel Services BV - Key offerings
- SWOT
- 14.7 Booking Holdings Inc.
- Booking Holdings Inc. - Overview
- Booking Holdings Inc. - Product / Service
- Booking Holdings Inc. - Key offerings
- SWOT
- 14.8 Carlson Inc.
- Carlson Inc. - Overview
- Carlson Inc. - Product / Service
- Carlson Inc. - Key offerings
- SWOT
- 14.9 Costa Rican Trails
- Costa Rican Trails - Overview
- Costa Rican Trails - Product / Service
- Costa Rican Trails - Key offerings
- SWOT
- 14.10 Direct Travel Inc.
- Direct Travel Inc. - Overview
- Direct Travel Inc. - Product / Service
- Direct Travel Inc. - Key offerings
- SWOT
- 14.11 Expedia Group Inc.
- Expedia Group Inc. - Overview
- Expedia Group Inc. - Business segments
- Expedia Group Inc. - Key offerings
- Expedia Group Inc. - Segment focus
- SWOT
- 14.12 Flight Centre Travel Group Ltd.
- Flight Centre Travel Group Ltd. - Overview
- Flight Centre Travel Group Ltd. - Business segments
- Flight Centre Travel Group Ltd. - Key news
- Flight Centre Travel Group Ltd. - Key offerings
- Flight Centre Travel Group Ltd. - Segment focus
- SWOT
- 14.13 G Adventures
- G Adventures - Overview
- G Adventures - Product / Service
- G Adventures - Key offerings
- SWOT
- 14.14 Imagenes Tropicales S.A.
- Imagenes Tropicales S.A. - Overview
- Imagenes Tropicales S.A. - Product / Service
- Imagenes Tropicales S.A. - Key offerings
- SWOT
- 14.15 Intrepid Group Pty Ltd.
- Intrepid Group Pty Ltd. - Overview
- Intrepid Group Pty Ltd. - Product / Service
- Intrepid Group Pty Ltd. - Key news
- Intrepid Group Pty Ltd. - Key offerings
- SWOT
- 14.16 The Costa Rican Tourism Institute
- The Costa Rican Tourism Institute - Overview
- The Costa Rican Tourism Institute - Product / Service
- The Costa Rican Tourism Institute - Key offerings
- SWOT
- 14.17 Thomas Cook India Ltd.
- Thomas Cook India Ltd. - Overview
- Thomas Cook India Ltd. - Business segments
- Thomas Cook India Ltd. - Key offerings
- Thomas Cook India Ltd. - Segment focus
- SWOT
- 14.18 Thrillophilia
- Thrillophilia - Overview
- Thrillophilia - Product / Service
- Thrillophilia - Key offerings
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations