1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)
- Chart on Europe: Year-over-year growth 2024-2029 (%)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)
5 Historic Market Size
- 5.1 Toys Market in Europe 2019 - 2023
- Historic Market Size - Data Table on Toys Market in Europe 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on the toys market in Europe
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share (2024-2029) (%)
- Data Table on Product - Market share (2024-2029) (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Activity toys and accessories - Market size and forecast (2024-2029)
- Chart on Activity toys and accessories - Market size and forecast (2024-2029) ($ million)
- Data Table on Activity toys and accessories - Market size and forecast (2024-2029) ($ million)
- Chart on Activity toys and accessories - Year-over-year growth (2024-2029) (%)
- Data Table on Activity toys and accessories - Year-over-year growth (2024-2029) (%)
- 8.4 Soft toys and accessories - Market size and forecast (2024-2029)
- Chart on Soft toys and accessories - Market size and forecast (2024-2029) ($ million)
- Data Table on Soft toys and accessories - Market size and forecast (2024-2029) ($ million)
- Chart on Soft toys and accessories - Year-over-year growth (2024-2029) (%)
- Data Table on Soft toys and accessories - Year-over-year growth (2024-2029) (%)
- 8.5 Outdoor and vehicle toys - Market size and forecast (2024-2029)
- Chart on Outdoor and vehicle toys - Market size and forecast (2024-2029) ($ million)
- Data Table on Outdoor and vehicle toys - Market size and forecast (2024-2029) ($ million)
- Chart on Outdoor and vehicle toys - Year-over-year growth (2024-2029) (%)
- Data Table on Outdoor and vehicle toys - Year-over-year growth (2024-2029) (%)
- 8.6 Games and puzzles - Market size and forecast (2024-2029)
- Chart on Games and puzzles - Market size and forecast (2024-2029) ($ million)
- Data Table on Games and puzzles - Market size and forecast (2024-2029) ($ million)
- Chart on Games and puzzles - Year-over-year growth (2024-2029) (%)
- Data Table on Games and puzzles - Year-over-year growth (2024-2029) (%)
- 8.7 Others - Market size and forecast (2024-2029)
- Chart on Others - Market size and forecast (2024-2029) ($ million)
- Data Table on Others - Market size and forecast (2024-2029) ($ million)
- Chart on Others - Year-over-year growth (2024-2029) (%)
- Data Table on Others - Year-over-year growth (2024-2029) (%)
- 8.8 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share (2024-2029) (%)
- Data Table on Distribution Channel - Market share (2024-2029) (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Specialty stores - Market size and forecast (2024-2029)
- Chart on Specialty stores - Market size and forecast (2024-2029) ($ million)
- Data Table on Specialty stores - Market size and forecast (2024-2029) ($ million)
- Chart on Specialty stores - Year-over-year growth (2024-2029) (%)
- Data Table on Specialty stores - Year-over-year growth (2024-2029) (%)
- 9.4 E-retailers - Market size and forecast (2024-2029)
- Chart on E-retailers - Market size and forecast (2024-2029) ($ million)
- Data Table on E-retailers - Market size and forecast (2024-2029) ($ million)
- Chart on E-retailers - Year-over-year growth (2024-2029) (%)
- Data Table on E-retailers - Year-over-year growth (2024-2029) (%)
- 9.5 Hypermarkets - Market size and forecast (2024-2029)
- Chart on Hypermarkets - Market size and forecast (2024-2029) ($ million)
- Data Table on Hypermarkets - Market size and forecast (2024-2029) ($ million)
- Chart on Hypermarkets - Year-over-year growth (2024-2029) (%)
- Data Table on Hypermarkets - Year-over-year growth (2024-2029) (%)
- 9.6 Department stores - Market size and forecast (2024-2029)
- Chart on Department stores - Market size and forecast (2024-2029) ($ million)
- Data Table on Department stores - Market size and forecast (2024-2029) ($ million)
- Chart on Department stores - Year-over-year growth (2024-2029) (%)
- Data Table on Department stores - Year-over-year growth (2024-2029) (%)
- 9.7 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by Price Range
- 10.1 Market segments
- Chart on Price Range - Market share (2024-2029) (%)
- Data Table on Price Range - Market share (2024-2029) (%)
- 10.2 Comparison by Price Range
- Chart on Comparison by Price Range
- Data Table on Comparison by Price Range
- 10.3 Budget - Market size and forecast (2024-2029)
- Chart on Budget - Market size and forecast (2024-2029) ($ million)
- Data Table on Budget - Market size and forecast (2024-2029) ($ million)
- Chart on Budget - Year-over-year growth (2024-2029) (%)
- Data Table on Budget - Year-over-year growth (2024-2029) (%)
- 10.4 Mid-range - Market size and forecast (2024-2029)
- Chart on Mid-range - Market size and forecast (2024-2029) ($ million)
- Data Table on Mid-range - Market size and forecast (2024-2029) ($ million)
- Chart on Mid-range - Year-over-year growth (2024-2029) (%)
- Data Table on Mid-range - Year-over-year growth (2024-2029) (%)
- 10.5 Premium - Market size and forecast (2024-2029)
- Chart on Premium - Market size and forecast (2024-2029) ($ million)
- Data Table on Premium - Market size and forecast (2024-2029) ($ million)
- Chart on Premium - Year-over-year growth (2024-2029) (%)
- Data Table on Premium - Year-over-year growth (2024-2029) (%)
- 10.6 Market opportunity by Price Range
- Market opportunity by Price Range ($ million)
- Data Table on Market opportunity by Price Range ($ million)
11 Market Segmentation by Material Type
- 11.1 Market segments
- Chart on Material Type - Market share (2024-2029) (%)
- Data Table on Material Type - Market share (2024-2029) (%)
- 11.2 Comparison by Material Type
- Chart on Comparison by Material Type
- Data Table on Comparison by Material Type
- 11.3 Plastic - Market size and forecast (2024-2029)
- Chart on Plastic - Market size and forecast (2024-2029) ($ million)
- Data Table on Plastic - Market size and forecast (2024-2029) ($ million)
- Chart on Plastic - Year-over-year growth (2024-2029) (%)
- Data Table on Plastic - Year-over-year growth (2024-2029) (%)
- 11.4 Wood - Market size and forecast (2024-2029)
- Chart on Wood - Market size and forecast (2024-2029) ($ million)
- Data Table on Wood - Market size and forecast (2024-2029) ($ million)
- Chart on Wood - Year-over-year growth (2024-2029) (%)
- Data Table on Wood - Year-over-year growth (2024-2029) (%)
- 11.5 Electronic - Market size and forecast (2024-2029)
- Chart on Electronic - Market size and forecast (2024-2029) ($ million)
- Data Table on Electronic - Market size and forecast (2024-2029) ($ million)
- Chart on Electronic - Year-over-year growth (2024-2029) (%)
- Data Table on Electronic - Year-over-year growth (2024-2029) (%)
- 11.6 Market opportunity by Material Type
- Market opportunity by Material Type ($ million)
- Data Table on Market opportunity by Material Type ($ million)
12 Market Segmentation by Technology
- 12.1 Market segments
- Chart on Technology - Market share (2024-2029) (%)
- Data Table on Technology - Market share (2024-2029) (%)
- 12.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
- 12.3 Smart Toys - Market size and forecast (2024-2029)
- Chart on Smart Toys - Market size and forecast (2024-2029) ($ million)
- Data Table on Smart Toys - Market size and forecast (2024-2029) ($ million)
- Chart on Smart Toys - Year-over-year growth (2024-2029) (%)
- Data Table on Smart Toys - Year-over-year growth (2024-2029) (%)
- 12.4 Traditional - Market size and forecast (2024-2029)
- Chart on Traditional - Market size and forecast (2024-2029) ($ million)
- Data Table on Traditional - Market size and forecast (2024-2029) ($ million)
- Chart on Traditional - Year-over-year growth (2024-2029) (%)
- Data Table on Traditional - Year-over-year growth (2024-2029) (%)
- 12.5 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)
13 Customer Landscape
- 13.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
14 Geographic Landscape
- 14.1 Geographic segmentation
- Chart on Market share by geography - 2024-2029 (%)
- Data Table on Market share by geography - 2024-2029 (%)
- 14.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 14.3 Europe - Market size and forecast (2024-2029)
- Chart on Europe - Market size and forecast (2024-2029) ($ million)
- Data Table on Europe - Market size and forecast (2024-2029) ($ million)
- Chart on Europe - Year-over-year growth (2024-2029) (%)
- Data Table on Europe - Year-over-year growth (2024-2029) (%)
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 14.4 US - Market size and forecast (2024-2029)
- Chart on US - Market size and forecast (2024-2029) ($ million)
- Data Table on US - Market size and forecast (2024-2029) ($ million)
- Chart on US - Year-over-year growth (2024-2029) (%)
- Data Table on US - Year-over-year growth (2024-2029) (%)
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 14.5 China - Market size and forecast (2024-2029)
- Chart on China - Market size and forecast (2024-2029) ($ million)
- Data Table on China - Market size and forecast (2024-2029) ($ million)
- Chart on China - Year-over-year growth (2024-2029) (%)
- Data Table on China - Year-over-year growth (2024-2029) (%)
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 14.6 Japan - Market size and forecast (2024-2029)
- Chart on Japan - Market size and forecast (2024-2029) ($ million)
- Data Table on Japan - Market size and forecast (2024-2029) ($ million)
- Chart on Japan - Year-over-year growth (2024-2029) (%)
- Data Table on Japan - Year-over-year growth (2024-2029) (%)
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 14.7 Germany - Market size and forecast (2024-2029)
- Chart on Germany - Market size and forecast (2024-2029) ($ million)
- Data Table on Germany - Market size and forecast (2024-2029) ($ million)
- Chart on Germany - Year-over-year growth (2024-2029) (%)
- Data Table on Germany - Year-over-year growth (2024-2029) (%)
- Chart on Rest of Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
- 14.8 France - Market size and forecast (2024-2029)
- Chart on France - Market size and forecast (2024-2029) ($ million)
- Data Table on France - Market size and forecast (2024-2029) ($ million)
- Chart on France - Year-over-year growth (2024-2029) (%)
- Data Table on France - Year-over-year growth (2024-2029) (%)
- Market opportunity by geography ($ million)
- Data Table on Market opportunity by geography ($ million)
- 14.9 Spain - Market size and forecast (2024-2029)
- Chart on Spain - Market size and forecast (2024-2029) ($ million)
- Data Table on Spain - Market size and forecast (2024-2029) ($ million)
- Chart on Spain - Year-over-year growth (2024-2029) (%)
- Data Table on Spain - Year-over-year growth (2024-2029) (%)
- 14.10 Canada - Market size and forecast (2024-2029)
- Chart on Canada - Market size and forecast (2024-2029) ($ million)
- Data Table on Canada - Market size and forecast (2024-2029) ($ million)
- Chart on Canada - Year-over-year growth (2024-2029) (%)
- Data Table on Canada - Year-over-year growth (2024-2029) (%)
- 14.11 India - Market size and forecast (2024-2029)
- Chart on India - Market size and forecast (2024-2029) ($ million)
- Data Table on India - Market size and forecast (2024-2029) ($ million)
- Chart on India - Year-over-year growth (2024-2029) (%)
- Data Table on India - Year-over-year growth (2024-2029) (%)
- 14.12 South Korea - Market size and forecast (2024-2029)
- Chart on South Korea - Market size and forecast (2024-2029) ($ million)
- Data Table on South Korea - Market size and forecast (2024-2029) ($ million)
- Chart on South Korea - Year-over-year growth (2024-2029) (%)
- Data Table on South Korea - Year-over-year growth (2024-2029) (%)
- 14.13 France - Market size and forecast (2024-2029)
- Chart on France - Market size and forecast (2024-2029) ($ million)
- Data Table on France - Market size and forecast (2024-2029) ($ million)
- Chart on France - Year-over-year growth (2024-2029) (%)
- Data Table on France - Year-over-year growth (2024-2029) (%)
- 14.14 Japan - Market size and forecast (2024-2029)
- Chart on Japan - Market size and forecast (2024-2029) ($ million)
- Data Table on Japan - Market size and forecast (2024-2029) ($ million)
- Chart on Japan - Year-over-year growth (2024-2029) (%)
- Data Table on Japan - Year-over-year growth (2024-2029) (%)
- 14.15 Italy - Market size and forecast (2024-2029)
- Chart on Italy - Market size and forecast (2024-2029) ($ million)
- Data Table on Italy - Market size and forecast (2024-2029) ($ million)
- Chart on Italy - Year-over-year growth (2024-2029) (%)
- Data Table on Italy - Year-over-year growth (2024-2029) (%)
- 14.16 Brazil - Market size and forecast (2024-2029)
- Chart on Brazil - Market size and forecast (2024-2029) ($ million)
- Data Table on Brazil - Market size and forecast (2024-2029) ($ million)
- Chart on Brazil - Year-over-year growth (2024-2029) (%)
- Data Table on Brazil - Year-over-year growth (2024-2029) (%)
- 14.17 UAE - Market size and forecast (2024-2029)
- Chart on UAE - Market size and forecast (2024-2029) ($ million)
- Data Table on UAE - Market size and forecast (2024-2029) ($ million)
- Chart on UAE - Year-over-year growth (2024-2029) (%)
- Data Table on UAE - Year-over-year growth (2024-2029) (%)
- 14.18 UK - Market size and forecast (2024-2029)
- Chart on UK - Market size and forecast (2024-2029) ($ million)
- Data Table on UK - Market size and forecast (2024-2029) ($ million)
- Chart on UK - Year-over-year growth (2024-2029) (%)
- Data Table on UK - Year-over-year growth (2024-2029) (%)
- 14.19 Spain - Market size and forecast (2024-2029)
- Chart on Spain - Market size and forecast (2024-2029) ($ million)
- Data Table on Spain - Market size and forecast (2024-2029) ($ million)
- Chart on Spain - Year-over-year growth (2024-2029) (%)
- Data Table on Spain - Year-over-year growth (2024-2029) (%)
- 14.20 Rest of World (ROW) - Market size and forecast (2024-2029)
- Chart on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
15 Drivers, Challenges, and Opportunity/Restraints
- 15.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 15.4 Market opportunities/restraints
16 Competitive Landscape
- 16.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 16.3 Landscape disruption
- Overview on factors of disruption
- 16.4 Industry risks
- Impact of key risks on business
17 Competitive Analysis
- 17.2 Company ranking index
- 17.3 Market positioning of companies
- Matrix on companies position and classification
- 17.4 Clementoni Spa
- Clementoni Spa - Overview
- Clementoni Spa - Product / Service
- Clementoni Spa - Key offerings
- SWOT
- 17.5 Evertoys
- Evertoys - Overview
- Evertoys - Product / Service
- Evertoys - Key offerings
- SWOT
- 17.6 First Celtic Toys and Learning Ltd.
- First Celtic Toys and Learning Ltd. - Overview
- First Celtic Toys and Learning Ltd. - Product / Service
- First Celtic Toys and Learning Ltd. - Key offerings
- SWOT
- 17.7 HABA Sales GmbH and Co. KG
- HABA Sales GmbH and Co. KG - Overview
- HABA Sales GmbH and Co. KG - Product / Service
- HABA Sales GmbH and Co. KG - Key offerings
- SWOT
- 17.8 Hamleys of London Ltd.
- Hamleys of London Ltd. - Overview
- Hamleys of London Ltd. - Product / Service
- Hamleys of London Ltd. - Key offerings
- SWOT
- 17.9 Hasbro Inc.
- Hasbro Inc. - Overview
- Hasbro Inc. - Business segments
- Hasbro Inc. - Key offerings
- Hasbro Inc. - Segment focus
- SWOT
- 17.10 JWS Europe Ltd.
- JWS Europe Ltd. - Overview
- JWS Europe Ltd. - Product / Service
- JWS Europe Ltd. - Key offerings
- SWOT
- 17.11 Learning Resources Ltd.
- Learning Resources Ltd. - Overview
- Learning Resources Ltd. - Product / Service
- Learning Resources Ltd. - Key offerings
- SWOT
- 17.12 LEGO System AS
- LEGO System AS - Overview
- LEGO System AS - Product / Service
- LEGO System AS - Key news
- LEGO System AS - Key offerings
- SWOT
- 17.13 Mattel Inc.
- Mattel Inc. - Overview
- Mattel Inc. - Business segments
- Mattel Inc. - Key news
- Mattel Inc. - Key offerings
- Mattel Inc. - Segment focus
- SWOT
- 17.14 Simba Dickie Group GmbH
- Simba Dickie Group GmbH - Overview
- Simba Dickie Group GmbH - Product / Service
- Simba Dickie Group GmbH - Key offerings
- SWOT
- 17.15 Thames and Kosmos LLC
- Thames and Kosmos LLC - Overview
- Thames and Kosmos LLC - Product / Service
- Thames and Kosmos LLC - Key offerings
- SWOT
- 17.16 Takara Tomy Co. Ltd.
- Takara Tomy Co. Ltd. - Overview
- Takara Tomy Co. Ltd. - Product / Service
- Takara Tomy Co. Ltd. - Key offerings
- SWOT
- 17.17 Theo Klein GmbH
- Theo Klein GmbH - Overview
- Theo Klein GmbH - Product / Service
- Theo Klein GmbH - Key offerings
- SWOT
- 17.18 Vivid Imaginations UK
- Vivid Imaginations UK - Overview
- Vivid Imaginations UK - Product / Service
- Vivid Imaginations UK - Key offerings
- SWOT
18 Appendix
- 18.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 18.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 18.4 Research methodology
- 18.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 18.9 360 degree market analysis
- 360 degree market analysis
- 18.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape