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The Twinkies Market size is projected to increase by USD 472.31 million and the market size is estimated to grow at a CAGR of 3.88% between 2023 and 2028.
The report includes a comprehensive outlook on the Twinkies Market, offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes Product Type into vanilla filling, chocolate filling, banana filling, and others, and covers Geography regions, including North America, Europe, APAC, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
The growing inclination of the millennial population toward convenience foods is the key factor driving market growth. Consumers nowadays want healthy, personalized, and natural products without sacrificing health, taste, or ingredient goals. Manufacturers and retailers must reach consumers who are increasingly pressed for time while having high expectations for food quality, taste, and appearance. Millennials and Generation Z are driving the demand for high-quality bakery products as they care about food. Millennials want transparency and cleaner, simpler ingredient labeling, and they want to support companies that reflect their unique values. These reasons include giving back to the environment and community and supporting a chain of ethical supply. Thus, with the rising demand for tasty and healthy bakery products such as cakes and twinkies, the growth of the global twinkies market is expected to witness significant growth during the forecast period.
The Twinkies Market shows an Accelerated CAGR during the forecast period.
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Increasing demand for gluten-free twinkies is the primary trend shaping market growth. The increasing awareness about the adverse effects of gluten food is influencing the consumer shift toward gluten-free products. Gluten can trigger a severe autoimmune response or other unpleasant symptoms. Individuals with IBS experience sensitivity to gluten. The growing prevalence of irritable bowel syndrome (IBS) and celiac disease is expected to boost the product demand for gluten-free food.
In addition, market players are coming up with gluten-free twinkies to cater to the rising demand. Moreover, several new bakery startups have emerged, offering gluten-free bread alternatives and twinkies. The increased demand for gluten-free twinkies from millennials will drive the growth of the global twinkies market during the forecast period.
Increasing obesity is a challenge that affects market growth. Obesity in adulthood is a major risk factor for poor health and early death, caused by various cardiovascular diseases (CVDs), several common cancers, diabetes, and osteoarthritis. Rates of obesity and overweight continue to increase in children and adults. For instance, according to the World Obesity Federation World Obesity Atlas 2022, one billion individuals worldwide, including one in every five women and one in every seven men, will be obese by 2030.
As a result, people's preferences are gradually moving to healthy, low-carb, sugar-free diets such as high-quality protein powders, including bone broth, collagen, whey protein, lentils, beans, and legumes. Due to the regular intake of twinkies, the consumer ends up consuming too much sugar. Overconsumption can lead to a plethora of health concerns, such as obesity, diabetes, and others. With the rising concern for health among consumers, the global twinkies market may be negatively affected during the forecast period.
The vanilla filing segment accounts for major shares in the global twinkies market in 2023. Owing to the popularity of vanilla-flavored twinkies among young consumers and millennial customers. To serve the growing popularity, vanilla is the most common filling used in twinkies. Moreover, vanilla-filled twinkies are one of the most commonly found and cost-efficiently found types of twinkies. The vanilla filling is one of the most beloved dessert flavorings and is often found in ice cream, cakes, and pastries, including twinkies. Thus, such factors drive the growth of the vanilla filling segment in the global twinkies market during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The offline channels contain hypermarkets, supermarkets, specialty stores, in-store bakeries, and more. The demand for twinkies has grown due to increased disposable income, the high influence of Western lifestyles, and the high popularity of twinkies. The ease of convenience while choosing delicious twinkies and the fresh nature of cakes available at in-store bakeries have fueled the demand for twinkies from offline channels.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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