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The US snack bars market size is forecast to increase by USD 886.7 million at a CAGR of 2.17% between 2023 and 2028. In the US market, snack bars continue to gain popularity due to their convenience as on-the-go breakfast options. The global retailing segment, including supermarkets and hypermarkets, dominates the snack bar sales. However, the online retail channel is experiencing significant growth due to increasing internet penetration and smartphone usage. Grocery delivery chains further boost online sales. New product launches remain a key market growth factor, with companies introducing low-sugar and organic options to cater to health-conscious consumers. Product recalls, however, pose a challenge to market players, highlighting the importance of maintaining high product quality and safety standards. To stay competitive, companies must focus on innovation and catering to evolving consumer preferences.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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