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The US probiotics market size is forecast to increase by USD 4.98 billion at a CAGR of 8.16% between 2023 and 2028. The market is witnessing significant growth, driven by the rising health consciousness and increasing demand for synbiotic solutions that offer digestive health benefits. Probiotics, such as Probi Defendum and Probi Digestis, are increasingly being used in various applications beyond food and beverages, including the cosmetic industry Probiotics' role in enhancing skin health is gaining popularity. However, the market remains fragmented, with numerous players offering probiotic yogurts, fermented milk, and other dairy products under various brand names like Gut Glory. This fragmentation presents both opportunities and challenges, as consumers are spoilt for choice but may also encounter counterfeit probiotic products, which can negatively impact the market's reputation. Overall, the market's growth is expected to continue, fueled by increasing consumer awareness and the expanding range of applications for probiotics.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Market Segmentation by Product
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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