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The US sauna market size is forecast to increase by USD 137 million, at a CAGR of 6.2% between 2023 and 2028. The market is experiencing significant growth due to several key trends and factors. Firstly, there is an increasing focus on self-care, health and wellness, leading to a higher demand for sauna facilities both commercially and in the home. Secondly, the adoption of home saunas is on the rise, providing convenience and privacy for consumers. However, the high cost of equipment and maintenance remains a challenge for some potential buyers. Despite this, the market is expected to continue its growth trajectory, driven by the increasing awareness of the health benefits associated with sauna use. Overall, the market is poised for continued expansion as more people prioritize their well-being and seek out the relaxing and rejuvenating experience that saunas offer.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product Type
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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