Veterinary Software Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Germany, UK, France, China - Size and Forecast 2024-2028

Veterinary Software Market Size 2024-2028

The veterinary software market size is valued to increase USD 164.9 million, at a CAGR of 5.41% from 2023 to 2028. Rising pet population will drive the veterinary software market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 33% growth during the forecast period.
• By Product - Practice management software segment was valued at USD 242.40 million in 2022
• By Deployment - On-premise segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 65.54 million
• Market Future Opportunities: USD 164.90 million
• CAGR : 5.41%
• North America: Largest market in 2022

Market Summary

• The market encompasses a dynamic and evolving landscape, driven by advancements in core technologies and applications. With the rising pet population and increasing awareness about disease prevention and pet insurance, the demand for efficient and effective veterinary software solutions is on the rise. According to recent reports, the market is expected to experience significant growth, with veterinary software adoption rates reaching over 70% in developed regions. However, challenges persist, such as the shortage of veterinary clinics in developing countries and regulatory complexities.
• Despite these hurdles, opportunities abound, particularly in the areas of telemedicine, electronic health records, and practice management systems. As the market continues to unfold, it is essential for stakeholders to stay informed and adapt to the latest trends and innovations.

What will be the Size of the Veterinary Software Market during the forecast period?

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How is the Veterinary Software Market Segmented and what are the key trends of market segmentation?

The veterinary software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product
  • Practice management software
  • Imaging software
• Deployment
  • On-premise
  • Cloud-based
• Geography
  • North America
    • US
  • Europe
    • France
    • Germany
    • UK
  • APAC
    • China
  • Rest of World (ROW)

By Product Insights

The practice management software segment is estimated to witness significant growth during the forecast period.

In the dynamic veterinary industry, software solutions have become indispensable tools for managing various aspects of animal healthcare. According to recent estimates, veterinary practice management software (PMS) held the largest market share in 2023, generating substantial revenue. PMS streamlines workflows, enabling veterinary professionals to document care protocols, manage billing, track inventory, and oversee treatment processes. Moreover, the integration of diagnostic lab results into PMS significantly reduces treatment times, enhancing the overall veterinary care experience for pet owners. The adoption of cloud-based PMS has further revolutionized the sector, allowing for remote access to patient records and real-time data analytics.

Looking ahead, the future of veterinary software is promising, with growth expectations in several areas. For instance, data analytics dashboards are expected to witness substantial expansion due to their potential to provide valuable insights for veterinary practices. Additionally, the increasing popularity of mobile veterinary software and pharmacy management systems will contribute to market growth. Furthermore, veterinary-specific APIs, compliance reporting tools, prescription management, and clinical decision support systems are gaining traction as essential components of comprehensive veterinary software solutions. These tools help veterinary practices maintain regulatory compliance, manage prescriptions, and make informed clinical decisions, ultimately improving patient care.

In summary, the market is witnessing continuous growth and innovation, with a focus on enhancing veterinary care through advanced technology solutions. From practice management and medical billing to diagnostic imaging and telehealth, software solutions are transforming the veterinary industry, making it more efficient, effective, and accessible for pet owners.

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The Practice management software segment was valued at USD 242.40 million in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the market is experiencing significant growth, with the US leading the charge. The region's large pet populations and increasing pet ownership are primary drivers. According to the American Pet Products Association (APPA), 85 million families in the US, or 67%, owned a pet in 2019-2020. Of these, over 60 million households had dogs, and over 40 million had cats.

This rising pet ownership translates to increased demand for veterinary services, thereby boosting the market. Technological advancements in veterinary diagnostics further fuel market expansion. In 2020, over 105 million pets resided in the US and Canada, emphasizing the market's potential.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is witnessing significant growth due to the increasing adoption of electronic health records integration with lab systems and cloud-based veterinary practice management software. This shift towards digital solutions enables streamlined workflow automation, appointment scheduling and reminder systems, and veterinary-specific CRM and client communication tools. Moreover, an integrated medical billing and financial reporting system, compliance reporting for veterinary practice management, and secure data backup and recovery for veterinary software are essential components driving market expansion. In terms of advanced features, the market offers secure patient portals for veterinary clinics, mobile accessibility for veterinary telehealth consultations, and real-time remote patient monitoring solutions.

Additionally, veterinary specific APIs ensure seamless integration with various applications, while data analytics dashboards provide valuable insights into veterinary practice performance. An interesting comparison can be drawn between the adoption rates of cloud-based and on-premises veterinary software. According to market intelligence, over 60% of new veterinary clinics opt for cloud-based solutions due to their flexibility, cost-effectiveness, and ease of access. In contrast, a significant number of established practices still prefer on-premises systems for data security concerns and customization options. Furthermore, the market caters to various needs with offerings such as advanced diagnostic imaging software for veterinary clinics, efficient inventory management systems for veterinary pharmacies, anesthesia monitoring and management systems integration, surgical planning and simulation tools for veterinary procedures, patient data encryption and security protocols, and automated prescription management systems for veterinarians.

With payroll integration, these comprehensive solutions cater to the entire spectrum of veterinary practice management requirements.

What are the key market drivers leading to the rise in the adoption of Veterinary Software Industry?

• The rising pet population serves as the primary catalyst for market growth, as an increasing number of households adopt pets and subsequently seek to provide them with essential goods and services. 

• The global pet market is experiencing a notable expansion as an increasing number of households welcome pets into their homes. In the United States, for example, approximately two-thirds of households own a pet, with a significant portion being dogs. The appeal of pet ownership in the US is rooted in the belief that pets enhance their owners' lives. Over the past decade, the US has seen a substantial growth in the population of pet dogs, which outnumbers that of cats, another popular pet choice, that is also witnessing a steady increase. Beyond the US, countries like China have made significant strides in pet ownership, transitioning from a historically restrictive environment.
• The pet population continues to evolve, with dogs remaining the preferred choice for many, while cats gain ground as well. This trend is a testament to the enduring bond between humans and their pets and the positive impact pets have on their owners' lives.

What are the market trends shaping the Veterinary Software Industry?

• The increasing importance of disease prevention and pet insurance represents a significant market trend. This awareness is driving demand for effective health care solutions for pets.

• Pet owners prioritize the health and well-being of their animals, fueling the market demand for animal health diagnostics and veterinary services. Preventive healthcare, which encompasses routine examinations, vaccinations, nutrition, dental care, and risk assessments, is a growing trend in the animal health sector. Veterinary software plays a crucial role in managing animal health data, enabling veterinary professionals to deliver comprehensive services. Pet owners adhere to recommended vaccination schedules due to heightened awareness of animal diseases.
• The importance of preventive care extends to various animal species and regions worldwide. By streamlining data management, veterinary software empowers professionals to focus on delivering effective animal healthcare solutions.

What challenges does the Veterinary Software Industry face during its growth?

• In developing countries, the scarcity of veterinary clinics poses a significant challenge to the expansion and growth of the veterinary industry. 

• In the rapidly evolving pet care market, developing countries in APAC present unique challenges. Despite a growing pet population, the lack of regulatory bodies and veterinary facilities hinders market growth. For instance, in Haryana, India, the shortage of veterinary surgeons highlights the issue. In contrast, developed regions boast a robust infrastructure, with the US pet care market expected to reach a value of USD115.3 billion by 2025, growing at a steady pace.
• This disparity underscores the need for international collaboration and investment in veterinary services in developing countries to fuel market expansion. The pet care industry's continuous evolution, driven by increasing pet ownership and advancements in pet health technologies, offers significant opportunities for growth.

Exclusive Customer Landscape

The veterinary software market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the veterinary software market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Veterinary Software Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, veterinary software market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Animal Intelligence Software Inc. - The company specializes in veterinary software solutions, with its flagship product being AIGenesis. This software streamlines veterinary practice management, enhancing efficiency and accuracy in record-keeping, scheduling, and billing processes. AIGenesis caters to the unique needs of veterinary clinics, enabling them to deliver optimal patient care.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Animal Intelligence Software Inc.
• Brittons Wise Computer Inc.
• Carestream Health Inc.
• ClienTrax
• DaySmart Software
• Esaote Spa
• FirmCloud Corp.
• Henry Schein Inc.
• Heska Corp.
• Hippo Manager Software Inc.
• IDEXX LABORATORIES INC.
• Nordhealth AS
• Oehm und Rehbein GmbH
• Onward Systems Inc.
• Petabyte Technology Inc.
• Timeless Veterinary Systems Inc.
• VETport LLC
• Vetspire LLC
• VIA Information Systems
• Vitus Animal Health Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Veterinary Software Market

• In January 2024, IDEXX Laboratories, a leading provider of veterinary software solutions, announced the launch of their latest offering, 'Radiology' module, which integrates with their existing practice management software suite (IDEXX VetConnect PLUS). This expansion aims to streamline workflows and improve diagnostic accuracy for veterinary practices (IDEXX Press Release).
• In March 2024, Microsoft and Banfield Pet Hospital, a leading veterinary care provider, announced a strategic partnership to integrate Microsoft's Power Platform with Banfield's electronic health record (EHR) system. This collaboration aims to enhance data analytics and improve patient care (Microsoft News Center).
• In May 2025, TELUS Veterinary Services, a Canadian veterinary software provider, announced a significant investment of CAD 50 million to expand its operations and enhance its product offerings. The investment will support the development of new features and services, as well as the expansion into new markets (TELUS Press Release).
• In April 2025, Vetsuite, a leading Australian veterinary software provider, received regulatory approval from the Australian Competition and Consumer Commission (ACCC) for its acquisition of VetLink, a competing veterinary software company. The acquisition is expected to strengthen Vetsuite's market position and expand its customer base (ACCC Media Release).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Veterinary Software Market insights. See full methodology.

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Research Analyst Overview

• In the ever-evolving veterinary industry, the adoption of advanced technological solutions continues to shape the landscape. Among these innovations, cloud-based veterinary software has emerged as a game-changer, offering numerous benefits to veterinary practices. This software streamlines operations, ensuring seamless patient record security and accessibility through a data analytics dashboard. One significant advantage of cloud-based veterinary software is its ability to facilitate prescription management, enabling veterinarians to manage medications and monitor patient treatments more effectively. Compliance reporting tools and inventory management systems further enhance operational efficiency, ensuring regulatory adherence and optimizing resource utilization. Patient portal access and medical record storage are essential components, empowering clients to engage with their pets' care while ensuring data privacy and security through robust data encryption.
• Clinical decision support and financial reporting tools further bolster the software's value, enabling informed decision-making and improved financial management. Mobile veterinary software and pharmacy management systems extend the reach of these solutions, enabling remote access and management. Veterinary-specific APIs, practice management software, and medical billing software cater to the unique needs of the industry, while surgical planning tools and appointment reminders streamline day-to-day tasks. The integration of diagnostic imaging software, anesthesia monitoring systems, staff scheduling software, marketing automation tools, payroll integration, and on-premise veterinary software further expands the functionality of these solutions. Remote patient monitoring, client communication tools, veterinary telehealth, data validation, and lab results integration are additional features that contribute to enhanced patient care and practice efficiency.
• In summary, the market is characterized by continuous innovation, with cloud-based solutions leading the charge. These technologies offer a multitude of benefits, from improved patient care and operational efficiency to regulatory compliance and financial management.

What are the Key Data Covered in this Veterinary Software Market Research and Growth Report?

• What is the expected growth of the Veterinary Software Market between 2024 and 2028?

  • USD 164.9 million, at a CAGR of 5.41%

• What segmentation does the market report cover?

  • The report is segmented by Product (Practice management software and Imaging software), Deployment (On-premise and Cloud-based), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

• Which regions are analyzed in the report?

  • North America, Europe, APAC, Middle East and Africa, and South America

• What are the key growth drivers and market challenges?

  • Rising pet population, Shortage of veterinary clinics in developing countries

• Who are the major players in the Veterinary Software Market?

  • Animal Intelligence Software Inc., Brittons Wise Computer Inc., Carestream Health Inc., ClienTrax, DaySmart Software, Esaote Spa, FirmCloud Corp., Henry Schein Inc., Heska Corp., Hippo Manager Software Inc., IDEXX LABORATORIES INC., Nordhealth AS, Oehm und Rehbein GmbH, Onward Systems Inc., Petabyte Technology Inc., Timeless Veterinary Systems Inc., VETport LLC, Vetspire LLC, VIA Information Systems, and Vitus Animal Health Inc.

Market Research Insights

• The market encompasses a range of solutions designed to streamline and optimize the operational efficiency of veterinary practices. Two significant aspects of this market are medical record management and client communication. According to industry estimates, the veterinary practice management software market is projected to reach USD3.5 billion by 2026, growing at a compound annual growth rate of 8.5% from 2021. In contrast, the market for client communication tools is expected to expand at a slightly faster pace, reaching USD2.3 billion by 2028, growing at a CAGR of 9.2% during the same period. Effective veterinary software solutions encompass various functionalities, including reporting tools for financial and practice workflow analysis, appointment reminders, surgical planning, pharmacy inventory management, lab results tracking, medical billing, prescription tracking, patient portal access, data analytics, marketing tools, remote monitoring, mobile accessibility, payroll processing, anesthesia management, regulatory compliance, patient data management, EHR integration, staff scheduling, data security, electronic prescribing, diagnostic imaging, and system integration.
• These tools enable veterinary practices to improve operational efficiency, enhance patient care, and foster better client relationships.

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