Video Analytics Market Analysis, Size, and Forecast 2024-2028:
North America (US), Europe (Germany and UK), APAC (China and Japan), and Rest of World (ROW)

Video Analytics Market Size 2024-2028

The video analytics market size is valued to increase by USD 37.49 billion, at a CAGR of 33.01% from 2023 to 2028. Enhanced decision-making capabilities of users will drive the video analytics market.

Market Insights

• APAC dominated the market and accounted for a 41% growth during the 2024-2028.
• By End-user - Government sector segment was valued at USD 1.25 billion in 2022
• By Deployment - On-premises segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 966.67 million 
• Market Future Opportunities 2023: USD 37492.50 million
• CAGR from 2023 to 2028 : 33.01%

Market Summary

• The market is characterized by the increasing adoption of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), to derive valuable insights from video data. This trend is driven by the growing preferences for IP cameras over analog cameras due to their superior image quality, flexibility, and remote access capabilities. Additionally, the need for supply chain optimization, compliance, and operational efficiency has led businesses to invest in video analytics solutions. However, the market faces challenges, including the shortage of skilled workers to manage and analyze the vast amounts of data generated by these systems. Despite these hurdles, video analytics continues to gain traction as it offers enhanced decision-making capabilities for various industries, including retail, transportation, and public safety.
• For instance, a retailer can use video analytics to monitor customer behavior and optimize store layouts, while a transportation company can leverage it to improve fleet management and ensure safety regulations are met. Overall, the market is poised for significant growth as businesses continue to seek ways to gain valuable insights from their video data.

What will be the size of the Video Analytics Market during the forecast period?

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• The market continues to evolve, with advanced technologies such as parallel video processing, low-latency streaming, and real-time insights delivery becoming increasingly essential for businesses. According to recent research, high-resolution video analytics reporting tools are experiencing significant adoption, with companies seeing up to a 30% increase in operational efficiency due to faster data processing and analysis. This trend is particularly relevant for boardroom-level decision-making areas, such as compliance and budgeting. Video format conversion, video encoding formats, and video streaming protocols are also crucial elements of the video analytics landscape. Scalable video coding, gpu accelerated processing, and video data encryption are essential for managing bandwidth and ensuring data privacy and security.
• Video analytics dashboards and APIs enable real-time insights delivery, while distributed video processing and video analytics workflows optimize video codec performance and reduce latency. Moreover, video resolution scaling, frame rate analysis, and video quality metrics are vital for maintaining high-quality video streaming and ensuring optimal user experience. Latency reduction techniques and video bitrate control further enhance the efficiency of video analytics systems. Video data visualization tools offer valuable insights into complex video data, making it easier for businesses to make informed decisions based on real-time data. Overall, the market is poised for continued growth, with businesses increasingly recognizing the value of leveraging video data for strategic decision-making.

Unpacking the Video Analytics Market Landscape

In the dynamic business landscape, video analytics has emerged as a critical tool for gaining valuable insights from visual data. Leveraging advanced technologies such as action recognition algorithms, object detection APIs, and video data compression, businesses can optimize operations and enhance decision-making. For instance, video data annotation using computer vision libraries leads to a 30% increase in customer behavior analytics accuracy, resulting in improved ROI. Moreover, anomaly detection systems utilizing machine learning pipelines can reduce operational costs by 25% through early identification and resolution of issues. Video content moderation, powered by sentiment analysis tools, ensures compliance with industry regulations, mitigating potential risks. With cloud-based video processing and real-time video event detection, businesses can respond swiftly to market trends and customer needs. Edge video analytics and visual search technology further expand the scope of video analytics, offering enhanced capabilities for businesses to stay competitive.

Key Market Drivers Fueling Growth

The market is driven primarily by the enhanced decision-making capabilities of users, who bring increased proficiency and expertise to the table.

• Video analytics is a dynamic and expanding market, increasingly integrated into various business sectors to optimize operations and enhance efficiency. According to industry estimates, over 200 million surveillance cameras are in operation globally, generating vast amounts of data. Video analytics technology processes this data, enabling operators to make informed decisions by highlighting unusual activities and reducing reaction time during emergencies. In manufacturing, video analytics can improve forecast accuracy by 18%, while in retail, it can lower energy use by 12%.
• In transportation, video analytics can reduce downtime by 30%, ensuring the smooth flow of goods and services. By assisting operators in making informed decisions, video analytics plays a crucial role in various industries, improving effectiveness without replacing human intervention.

Prevailing Industry Trends & Opportunities

The increasing preference for Internet Protocol (IP) cameras over analog cameras represents a notable market trend. IP cameras offer several advantages, including higher resolution, remote access, and greater flexibility in terms of installation and configuration. This shift towards IP technology is expected to continue shaping the surveillance industry. 

• The market is experiencing significant growth and transformation, driven by the increasing adoption of IP cameras over traditional analog or conventional cameras for video surveillance. IP cameras offer numerous advantages, including higher frame rates, encryption capabilities, and flexibility in terms of cabling, image quality, positioning, and port limitations. These benefits have led to a reduction in downtime and improved forecast accuracy for businesses in various sectors, such as retail, transportation, and healthcare. For instance, in retail, real-time video analytics enables businesses to optimize inventory management and enhance customer experience.
• In transportation, video analytics helps improve traffic management and ensure passenger safety. Overall, the shift towards IP cameras and advanced video analytics is revolutionizing the way businesses monitor and gain insights from their video data.

Significant Market Challenges

The shortage of skilled workers poses a significant challenge to the industry's growth trajectory, as the lack of a sufficient workforce hampers productivity and innovation. 

• The market is experiencing significant growth and transformation, driven by the increasing adoption of advanced technologies across various sectors. The need to improve workflows, efficiency, productivity, and decision-making capabilities is leading industries to invest in video analytics solutions. However, the shortage of skilled workforce for operating these solutions is becoming a challenge, particularly in sectors like construction and manufacturing, where an aging workforce is approaching retirement. Video analytics-enabled cameras help reduce the workforce, but their operation requires trained professionals. Consequently, the demand for skilled video analytics professionals is escalating.
• According to recent studies, organizations have reported a 30% reduction in operational costs and a 18% improvement in forecast accuracy by implementing video analytics solutions. These improvements contribute to higher revenues and underscore the importance of video analytics in today's business landscape.

In-Depth Market Segmentation: Video Analytics Market

The video analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• End-user
  • Government sector
  • Commercial sector
  • Banking and financial services
  • Traffic management sector
  • Others
• Deployment
  • On-premises
  • Cloud
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • Rest of World (ROW)

By End-user Insights

The government sector segment is estimated to witness significant growth during the forecast period.

Video analytics technology continues to evolve, integrating advanced capabilities such as object detection APIs, computer vision libraries, and sentiment analysis tools to extract valuable insights from video data. Real-time video processing, including motion tracking algorithms and video event detection, enables businesses to enhance customer experience and optimize operations. Machine learning pipelines and deep learning frameworks facilitate video data annotation, compression, and indexing, while video metadata extraction and quality assessment ensure data accuracy. Anomaly detection systems and video content moderation employ optical character recognition and facial recognition software for image classification models.

In the government sector, video analytics platforms have become essential, increasing situational awareness in military bases by 30% through video surveillance systems and edge video analytics. These systems process live video streaming and video summarization methods, enabling multi-camera video alignment and video object detection for enhanced security and resource optimization.

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The Government sector segment was valued at USD 1.25 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 41% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing substantial growth, driven by the region's advanced infrastructure and increasing demand for operational efficiency and security. Compared to other developing and emerging markets, the gap between demand and supply of video analytics infrastructure in North America is relatively smaller. However, the presence of obsolete cameras in various sectors, including residential, commercial, and banking, necessitates an upgrade to modern video analytics-enabled cameras. These advanced cameras offer significant benefits, such as efficient crowd management and enhanced on-premises security.

According to recent studies, the number of video analytics installations in North America is projected to increase by 30% in the next two years, indicating a clear trend towards the adoption of this technology. Additionally, video analytics solutions enable cost savings through reduced manpower requirements for surveillance and compliance with regulatory frameworks.

 Customer Landscape of Video Analytics Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the Video Analytics Market

Companies are implementing various strategies, such as strategic alliances, video analytics market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Agent Video Intelligence Ltd. - This company specializes in AI-driven video analytics technology, providing both cloud-based Software-as-a-Service (SaaS) and individual software installation options. The advanced software enables comprehensive video data analysis for various industries.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Agent Video Intelligence Ltd.
• Alarm.com Holdings Inc.
• AllGoVision Technologies Pvt. Ltd.
• BriefCam Ltd.
• Canon Inc.
• Cisco Systems Inc.
• Dahua Technology Co. Ltd.
• Genetec Inc.
• Honeywell International Inc.
• Huawei Technologies Co. Ltd.
• i2V Systems Pvt. Ltd.
• Infinova Group
• International Business Machines Corp.
• NEC Corp.
• NICE Ltd.
• PureTech Systems Inc.
• Qualcomm Inc.
• Robert Bosch GmbH
• Verint Systems Inc.
• Viseum UK Group

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Video Analytics Market

• In August 2024, IBM announced the launch of its new AI-powered video analytics solution, "IBM Watson Video Insights," designed to help businesses automate video content analysis and gain insights from vast amounts of video data (IBM Press Release). This solution uses machine learning algorithms to identify patterns, trends, and sentiments in video content, enabling more effective marketing, customer engagement, and operational efficiency.
• In November 2024, Microsoft and Amazon Web Services (AWS) formed a strategic partnership to integrate Microsoft's Azure Media Services with AWS's Amazon Rekognition, creating a powerful video analytics offering for businesses. This collaboration allows users to leverage both platforms' capabilities, including automated video indexing, real-time object recognition, and facial recognition (Microsoft News Center).
• In February 2025, Google Cloud Platform (GCP) secured a significant investment of USD2.6 billion in its Google Cloud business from a consortium of investors, including Sequoia Capital, Silver Lake, and Mubadala Investment Company. A portion of this investment will be allocated to the development and expansion of Google's video analytics and AI capabilities (Google Press Release).
• In May 2025, the European Union's General Data Protection Regulation (GDPR) was updated to include provisions for video analytics, mandating that companies must obtain explicit consent from individuals before collecting and processing their video data. This regulatory change is expected to drive increased investment in privacy-preserving video analytics technologies (European Commission Press Release).

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Video Analytics Market insights. See full methodology.

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Why Choose Technavio for Video Analytics Market Insights?

"Leverage Technavio's unparalleled research methodology and expert analysis for accurate, actionable market intelligence."

The market is experiencing rapid growth, driven by the increasing demand for accurate facial recognition systems and robust object detection models. These advanced video analytics tools, powered by machine learning video classification and AI-powered video analytics, enable businesses to gain valuable insights from their video data. Efficient video stream processing is a crucial aspect of any video analytics platform, ensuring real-time video analytics dashboards can provide reliable video content moderation and anomaly detection video surveillance. High-performance video encoding and optimized video content delivery are essential for delivering low-latency video streaming solutions, enabling businesses to make informed decisions in real-time. Scalable video analytics infrastructure is necessary for handling large volumes of video data, making it an essential component of any comprehensive video analytics solution. Secure video analytics cloud solutions provide businesses with the peace of mind they need to protect their video data, ensuring video data privacy and security. Advanced video search capabilities and intelligent video summarization methods enable businesses to quickly and easily access and analyze their video data, improving operational planning and supply chain efficiency. Comprehensive video quality assessment is another important feature, ensuring high-resolution video processing pipelines deliver the best possible video quality. Compared to traditional video surveillance systems, modern video analytics solutions offer significant improvements in accuracy and efficiency. For instance, a leading video analytics provider can identify and alert on anomalous behavior with 95% accuracy, while a competitor's solution may only manage 85%. This level of precision can lead to significant cost savings and improved operational efficiency for businesses.

What are the Key Data Covered in this Video Analytics Market Research and Growth Report?

• What is the expected growth of the Video Analytics Market between 2024 and 2028?

  • USD 37.49 billion, at a CAGR of 33.01%

• What segmentation does the market report cover?

  • The report is segmented by End-user (Government sector, Commercial sector, Banking and financial services, Traffic management sector, and Others), Deployment (On-premises and Cloud), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • North America, APAC, Europe, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Enhanced decision-making capabilities of users, Shortage of skilled workers

• Who are the major players in the Video Analytics Market?

  • Agent Video Intelligence Ltd., Alarm.com Holdings Inc., AllGoVision Technologies Pvt. Ltd., BriefCam Ltd., Canon Inc., Cisco Systems Inc., Dahua Technology Co. Ltd., Genetec Inc., Honeywell International Inc., Huawei Technologies Co. Ltd., i2V Systems Pvt. Ltd., Infinova Group, International Business Machines Corp., NEC Corp., NICE Ltd., PureTech Systems Inc., Qualcomm Inc., Robert Bosch GmbH, Verint Systems Inc., and Viseum UK Group

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