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The vitamin B-complex ingredients market size is forecast to increase by USD 790.27 million at a CAGR of 4.7% between 2023 and 2028. The market is witnessing significant growth due to the increasing health and wellness awareness among consumers. The demand for nutritional supplements, particularly those rich in Vitamin B-complex, is on the rise as people seek to maintain optimal health and energy levels. This trend extends to nutraceuticals and dietary supplements, which are becoming increasingly popular in food and beverage products. However, the market is facing challenges related to supply chain disruptions, which can impact the availability and pricing of raw materials. These disruptions can be attributed to various factors, including natural disasters, geopolitical tensions, and logistical issues. To mitigate these challenges, market participants are exploring alternative sourcing options and implementing strategic supply chain management practices. Overall, the market is expected to continue its growth trajectory, driven by the rising demand for nutritional supplements, nutraceuticals, and dietary supplements, along with the increasing health consciousness of consumers.
Vitamin B-complex, a group of essential nutrients, plays a crucial role in cellular metabolism, energy production, and the maintenance of the nervous system. The global market is expected to experience significant growth due to the increasing awareness of nutrition and vitamins and minerals. With the rise in diet awareness and lifestyle diseases, the demand for vitamin B-complex supplements and fortified foods has waved. Food and beverages and animal feed are the primary applications of vitamin B-complex ingredients. Thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), and other B vitamins are the key ingredients in this market. Consumers are becoming more health-conscious, leading to an increase in the demand for dietary supplements and functional foods fortified with these vitamins.
Despite the numerous health advantages of vitamin B-complex, overdose complications can occur. Extraction methods for these vitamins include fermentation, chemical synthesis, and plant and animal sources. The market is expected to grow significantly due to the preventative healthcare and personal care approach and the increasing patient pool suffering from vitamin deficiencies. The coronavirus disease has further boosted the demand for vitamin B-complex supplements due to their role in enhancing immunity.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period. Vitamin B complex, a vital group of essential nutrients, is an integral part of nutrient supplements, addressing nutrient deficiencies and promoting overall health. These water-soluble vitamins, including Thiamine (B1), Riboflavin (B2), Niacin (B3), Pantothenic acid (B5), Pyridoxine (B6), Biotin (B7), Folate (B9), and Cobalamin (B12), play pivotal roles in cellular metabolism, energy production, and the proper functioning of the nervous system. Due to the increasing awareness of diet and health, vitamin B-complex supplements have gained significant traction in the market. With the rise of lifestyle diseases, consumer health consciousness, and preventative healthcare, the demand for these supplements has waved.
The market caters to various sectors, including food and beverages and animal feed, in addition to dietary supplements. Offline distribution channels, including traditional retail stores, supermarkets, pharmacies, health food stores, and specialty stores, remain crucial touchpoints for purchasing vitamin B-complex supplements. These channels cater to a wide range of consumers, offering a hands-on shopping experience, immediate product availability, and convenience. The advantages of offline distribution extend to providing expert advice from trained staff, enabling customers to make informed decisions and purchase vitamin B-complex supplements right away. The coronavirus disease has further focused the importance of nutrition awareness and immune health.
As a result, the market continues to grow, offering health advantages such as enhanced energy, metabolism, and preventative healthcare.
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The offline segment was valued at USD 2.19 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American region holds a significant position in the global market, driven by factors such as advanced healthcare infrastructure, increasing consumer awareness towards nutrition, and a growing aging population. Functional foods, incorporating vitamin B-complex ingredients, are gaining popularity as people seek to maintain optimal health and address lifestyle-related health issues. In the animal feed industry, vitamin B-complex is essential for the growth and development of livestock, while in cosmetics, it is used for its skin-enhancing properties. System integrators play a crucial role in the market by offering customized solutions for various industries, ensuring the effective and efficient use of vitamin B-complex ingredients.
The increasing demand for dietary supplements and nutritional products, particularly among the aging population, further fuels the growth of the market in North America.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing health and wellness awareness is the key driver of the market. The global market is experiencing a notable growth due to the escalating consumer health consciousness and nutrition awareness. This market's growth is primarily driven by the essential role of Vitamin B-complex in overall health. Comprised of water-soluble vitamins, including Thiamine (B1), Riboflavin (B2), Niacin (B3), Pantothenic acid (B5), Pyridoxine (B6), Biotin (B7), Folate (B9), and Cobalamin (B12), these vitamins are integral to various bodily functions. They contribute to cellular metabolism, energy production, and metabolism, as well as support the nervous system and immune health. With the increasing prevalence of lifestyle diseases and dietary deficiencies, the demand for Vitamin B-complex ingredients and dietary supplements is on the rise.
Moreover, the coronavirus disease has further focused the significance of maintaining a balanced diet and preventative healthcare. The market's growth is also fueled by the integration of Vitamin B-complex in food and beverages and animal feed. Despite the numerous health advantages, it is crucial to avoid Vitamin B-complex overdose complications. Overall, the market is poised for strong growth, catering to the health-conscious, fitness, and wellness-focused population.
The increasing demand for nutritional supplements is the upcoming trend in the market. The Vitamin B-complex market encompasses a range of nutrient supplements derived from vitamins and minerals essential for cellular metabolism and various bodily functions. This group of water-soluble vitamins, comprising B1, B2, B3, B5, B6, B7, B9, and B12, plays a crucial role in energy production, metabolism, and the maintenance of a healthy nervous system. With growing consumer health consciousness and the increasing prevalence of lifestyle diseases, there is a significant trend toward the use of vitamin B-complex supplements for preventative healthcare. Dietary preferences and lifestyle changes have contributed to the increasing demand for vitamin B-complex ingredients in the nutrition industry.
These vitamins are essential for the production of red blood cells, the maintenance of healthy skin and hair, and the enhancement of immune health. Vitamin deficiencies, which can lead to complications such as nerve damage and anemia, are a concern for many individuals, particularly those with restricted diets or health conditions. The global market is witnessing significant growth due to the increasing awareness of the health advantages of these vitamins. They are used in various applications, including dietary supplements, fortified foods and beverages, and animal feed. The coronavirus disease has further fueled the demand for vitamin B-complex supplements as they support immune health and help combat stress.
Extraction methods for vitamin B-complex ingredients have evolved, ensuring a higher potency and bioavailability of these essential nutrients. The vitamins in this complex, such as thiamine, riboflavin, niacin, pantothenic acid, pyridoxine, biotin, folate, and cobalamin, are integral to various metabolic processes, making them indispensable for overall health and wellness.
The issues related to supply chain disruptions is a key challenge affecting the market growth. The market faces challenges due to supply chain disruptions caused by various factors. These raw materials, necessary for the production of Vitamin B-complex ingredients, originate from diverse geographical locations. Geopolitical tensions, natural disasters, and political instability in the sourcing regions can lead to disruptions. For instance, the interruption of essential raw materials like yeast extract and animal by-products, used in the synthesis of Vitamin B-complex ingredients, can significantly impact the entire market. This issue is compounded by the increasing consumer health consciousness, driven by lifestyle diseases, nutrition awareness, and the Coronavirus disease. Vitamin B-complex, a group of water-soluble vitamins, plays a crucial role in cellular metabolism, energy production, and the health of the nervous system.
Thiamine (B1), Riboflavin (B2), Niacin (B3), Pantothenic acid (B5), Pyridoxine (B6), Biotin (B7), Folate (B9), and Cobalamin (B12) are the key vitamins in this complex. These vitamins are essential for preventing vitamin deficiencies and promoting immune health. They are used in nutrient supplements, dietary supplements, food and beverages, and animal feed. Despite their numerous health advantages, overdose complications can arise, necessitating careful dosage. The market is expected to grow due to the increasing demand for enhanced energy and metabolism, preventative healthcare, and the rising patient pool. Extraction methods continue to evolve, ensuring the highest quality and purity of these vital nutrients.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
BASF SE - The company offers a vitamin B complex ingredient namely vitamin B5. It is used in the dietary supplement and food industries.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Vitamin B-complex is a group of essential nutrients that plays a crucial role in cellular metabolism, energy production, and the maintenance of the nervous system. Vitamin B-complex nutrient supplements have gained significant popularity due to increasing diet awareness and nutrition education. The global the market is driven by the rising prevalence of vitamin deficiencies, lifestyle diseases, and consumer health consciousness. Vitamin B-complex is a water-soluble vitamin that includes thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxine (B6), biotin (B7), folate (B9), and cobalamin (B12). These vitamins are essential for various functions, including energy production, metabolism, immune health, and the prevention of nerve damage.
Further, the market for vitamin B-complex ingredients is significant in the nutrient supplements industry, with applications in dietary supplements, foods and beverages, and animal feed. The coronavirus disease has further boosted the demand for vitamin B-complex supplements as they help enhance energy levels, support metabolism, and boost immune health. The market is expected to grow due to the increasing health advantages of vitamin B-complex, extraction methods that ensure purity and potency, and the growing trend of preventative healthcare and fitness and wellness.
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Market Scope |
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Report Coverage |
Details |
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Page number |
163 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.7% |
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Market growth 2024-2028 |
USD 790.27 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.8 |
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Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
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Performing market contribution |
North America at 34% |
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Key countries |
US, Canada, Germany, UK, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
BASF SE, Bayer AG, Blackmores Ltd., Country Life Vitamins LLC, GNC Holdings LLC, Haleon Plc, Jarrow Formulas Inc., Koninklijke DSM NV, Life Extension Foundation Buyers Club Inc., Lonza Group Ltd., Nestle SA, NOW Health Group Inc., Nutricost, Otsuka Holdings Co. Ltd., Solgar Inc., Swanson Health Products Inc., Swisse Wellness Pty Ltd., Thorne HealthTech Inc., Vitabiotics Ltd., and WN Pharmaceuticals Ltd. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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