Enjoy complimentary customisation on priority with our Enterprise License!
The wafer biscuit market size is forecast to increase by USD 2.87 billion at a CAGR of 5.84% between 2023 and 2028. The wafer biscuit market is experiencing significant growth driven by innovation in flavors and varieties, catering to evolving consumer preferences. Brands are increasingly launching new products that incorporate unique ingredients, such as exotic fruits, savory spices, and even health-conscious options like protein-enriched wafers. This diversification not only appeals to a broader audience but also stimulates interest among adventurous eaters looking for novel snacking experiences. Furthermore, the rise in on-trade sales of confectionery bakery items, such as cafes and specialty stores, enhances visibility and accessibility of wafer biscuits. This trend fosters a premium positioning for these snacks, encouraging impulse purchases and elevating their status from everyday treats to gourmet experiences, thereby propelling market growth and brand loyalty.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.