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The water purifiers market size is forecast to increase by USD 19.78 billion at a CAGR of 9.73% between 2023 and 2028.
The water purifiers industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The residential segment is estimated to witness significant growth during the forecast period.
In today's world, ensuring access to clean and safe drinking water is a significant concern for both residential and commercial consumers. Waterborne diseases and contaminants, including pollutants, viruses, heavy metals, pesticides, and dissolved solids, have become a major health concern, especially in rapidly developing economies with high population densities, such as China and India. The increasing awareness of these issues has led to a surge in demand for water purifiers. Residential consumers, particularly those in urban areas, are investing in water purifiers to eliminate impurities and enhance their living standards. In India, for instance, the annual economic cost of waterborne diseases is estimated to be USD 600 million.
As a result, consumers are adopting residential water purifiers as a reliable source of pure drinking water. Moreover, the commercial sector is also recognizing the importance of clean water for daily activities, such as cooking and bathing. Commercial customers, including schools, hospitals, and offices, are installing water purifiers to provide clean water for their employees and clients. Water filtration technologies, such as Ultra-violet, Reverse Osmosis, and Gravity filters, have gained popularity due to their effectiveness in removing impurities. Smart water purifiers, equipped with smart sensors and a Cloud app, enable users to transmit findings, adjust settings, and notify them of maintenance needs.
Government programs and initiatives aimed at improving water quality and infrastructure are also driving the market for water purifiers. For example, Point-of-Entry filters are being installed in public buildings and housing complexes to ensure clean water at the water entry point. Urbanization and the resulting challenges in water infrastructure, such as aging pipes and pollution, have further boosted the demand for water purifiers. The maintenance cycle and costs of these devices are also becoming more affordable, making them accessible to a broader consumer base. In conclusion, the market for water purifiers is expected to grow significantly during the forecast period due to increasing health concerns, urbanization, and the need for clean water in daily activities.
Water filtration technologies, smart purifiers, and Point-of-Use filters are expected to be the key product types driving the market. The adoption of cutting-edge technology, such as UV filters and RO water purifiers, is also expected to enhance the overall market growth.
The Residential segment was valued at USD 16.31 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 72% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in Asia Pacific is projected to expand substantially during the forecast period, driven by the heightened health concerns and increasing living standards in the region. China and India, with their large populations, account for a significant portion of the demand. Waterborne diseases, such as those caused by pollutants like pesticides, heavy metals, and harmful bacteria like Cryptosporidium and Giardia, are prevalent in many parts of Asia Pacific. According to estimates, over 35-37 million Indians fall ill from waterborne diseases each year, and approximately 1-2 million children die from diarrhea. As purchasing power increases in emerging economies like India, the demand for water purifiers has surged.
Water filtration technologies, including Ultra-violet (UV) and Reverse Osmosis (RO), have gained popularity due to their ability to remove dissolved solids, chlorine impurities, and microorganisms like viruses and bacteria. Commercial customers, particularly in the commercial sector, are increasingly investing in water purifying systems to ensure clean water for daily activities like cooking and bathing. Smart water purifiers, equipped with features like smart sensors and cloud apps, allow users to transmit findings, adjust settings, and notify them when maintenance is due. Government programs and initiatives aimed at improving water quality and addressing water crises have also contributed to the market's growth.
Point-of-entry filters, which treat water at the main water entry point, and Point-of-use filters, which treat water at the point of use, are popular options for both residential and commercial customers. Gravity filters and RO filters are commonly used filtration techniques. The market for water purifiers is rapidly developing, with companies like Pentair PLC offering feature-rich, elegant Black Edition RO water purifiers and UV water purifiers for pure drinking water. The market's growth is further fueled by the increasing urbanization and the need for clean water in urban areas. Water recycling and decontamination technologies are also gaining traction as potential solutions to address water scarcity and pollution issues.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The water purifiers market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the water purifiers market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, water purifiers market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
3M Co. - This company introduces advanced water purification solutions, including the 3M smart drinking water purifier. Employing impact technology, this device effectively eliminates bacteria without water waste. By prioritizing efficiency and sustainability, it sets a new standard in water purification.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In the dynamic the market, maintenance cycles for flagship products are gaining importance as emerging economies rapidly develop and notify users of potential filter replacements. Reverse osmosis filtration, a cutting-edge technology, is increasingly preferred due to its effectiveness against waterborne diseases. Smart purifiers, with cloud apps and adjustable settings, cater to the growing demand for easy-to-use, feature-rich solutions. Increased population and living standards drive market development potential.
Government programs aiming to provide clean water further fuel the demand. Smart sensors ensure efficient operation and enhance user experience. With purchasing power on the rise, this sector presents significant opportunities for businesses.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Water Purifiers Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
179 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.73% |
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Market growth 2024-2028 |
USD 19.78 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.88 |
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Key countries |
US, China, Germany, Japan, UK, Australia, India, France, Brazil, Canada, Brazil, UAE, Australia, Rest of World (ROW), and Saudi Arabia |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Technology
8 Market Segmentation by Distribution Channel
9 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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