What is the Size of Wine Tourism Market?
The wine tourism market size is forecast to increase by USD 11.34 billion, at a CAGR of 12.8% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing popularity of day trips to premium wineries. Booking modes have evolved, with both direct bookings and online marketplace bookings gaining traction. Domestic and international tourists alike are seeking unique travel experiences, and wine tourism offers just that. Government initiatives to promote the wine industry continue to fuel market expansion. Technology adoption in the wine tourism sector, such as virtual tours and contactless payment systems, enhances the overall customer experience. However, high costs associated with wine tours may limit accessibility for some consumers. To stay competitive, wineries must effectively cater to diverse tourist demographics and offer flexible pricing options. By focusing on these trends and challenges, businesses can capitalize on the growing demand for authentic, great travel experiences.
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Event Type
- Executive Summary - Chart on Market Segmentation by Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Wine Tourism Market 2019 - 2023
- Historic Market Size - Data Table on Global Wine Tourism Market 2019 - 2023 ($ million)
- 5.2 Event Type segment analysis 2019 - 2023
- Historic Market Size - Event Type Segment 2019 - 2023 ($ million)
- 5.3 Channel segment analysis 2019 - 2023
- Historic Market Size - Channel Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on the Global Wine Tourism Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Event Type
- 8.1 Market segments
- Chart on Event Type - Market share 2024-2029 (%)
- Data Table on Event Type - Market share 2024-2029 (%)
- 8.2 Comparison by Event Type
- Chart on Comparison by Event Type
- Data Table on Comparison by Event Type
- 8.3 Wine tastings and tours - Market size and forecast 2024-2029
- Chart on Wine tastings and tours - Market size and forecast 2024-2029 ($ million)
- Data Table on Wine tastings and tours - Market size and forecast 2024-2029 ($ million)
- Chart on Wine tastings and tours - Year-over-year growth 2024-2029 (%)
- Data Table on Wine tastings and tours - Year-over-year growth 2024-2029 (%)
- 8.4 Wine festivals and events - Market size and forecast 2024-2029
- Chart on Wine festivals and events - Market size and forecast 2024-2029 ($ million)
- Data Table on Wine festivals and events - Market size and forecast 2024-2029 ($ million)
- Chart on Wine festivals and events - Year-over-year growth 2024-2029 (%)
- Data Table on Wine festivals and events - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Event Type
- Market opportunity by Event Type ($ million)
- Data Table on Market opportunity by Event Type ($ million)
9 Market Segmentation by Channel
- 9.1 Market segments
- Chart on Channel - Market share 2024-2029 (%)
- Data Table on Channel - Market share 2024-2029 (%)
- 9.2 Comparison by Channel
- Chart on Comparison by Channel
- Data Table on Comparison by Channel
- 9.3 Offline - Market size and forecast 2024-2029
- Chart on Offline - Market size and forecast 2024-2029 ($ million)
- Data Table on Offline - Market size and forecast 2024-2029 ($ million)
- Chart on Offline - Year-over-year growth 2024-2029 (%)
- Data Table on Offline - Year-over-year growth 2024-2029 (%)
- 9.4 Online - Market size and forecast 2024-2029
- Chart on Online - Market size and forecast 2024-2029 ($ million)
- Data Table on Online - Market size and forecast 2024-2029 ($ million)
- Chart on Online - Year-over-year growth 2024-2029 (%)
- Data Table on Online - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Channel
- Market opportunity by Channel ($ million)
- Data Table on Market opportunity by Channel ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.9 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.11 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.13 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.14 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 11.15 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 11.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.17 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Abercrombie and Kent USA LLC
- Abercrombie and Kent USA LLC - Overview
- Abercrombie and Kent USA LLC - Product / Service
- Abercrombie and Kent USA LLC - Key news
- Abercrombie and Kent USA LLC - Key offerings
- SWOT
- 14.5 BKWine AB
- BKWine AB - Overview
- BKWine AB - Product / Service
- BKWine AB - Key offerings
- SWOT
- 14.6 Butterfield and Robinson Inc.
- Butterfield and Robinson Inc. - Overview
- Butterfield and Robinson Inc. - Product / Service
- Butterfield and Robinson Inc. - Key news
- Butterfield and Robinson Inc. - Key offerings
- SWOT
- 14.7 Classic Journeys LLC
- Classic Journeys LLC - Overview
- Classic Journeys LLC - Product / Service
- Classic Journeys LLC - Key offerings
- SWOT
- 14.8 Gourmet On Tour Ltd.
- Gourmet On Tour Ltd. - Overview
- Gourmet On Tour Ltd. - Product / Service
- Gourmet On Tour Ltd. - Key offerings
- SWOT
- 14.9 Greaves Travel Ltd.
- Greaves Travel Ltd. - Overview
- Greaves Travel Ltd. - Product / Service
- Greaves Travel Ltd. - Key offerings
- SWOT
- 14.10 India Food Tour
- India Food Tour - Overview
- India Food Tour - Product / Service
- India Food Tour - Key offerings
- SWOT
- 14.11 International Culinary Tours
- International Culinary Tours - Overview
- International Culinary Tours - Product / Service
- International Culinary Tours - Key offerings
- SWOT
- 14.12 Sogrape SGPS SA
- Sogrape SGPS SA - Overview
- Sogrape SGPS SA - Product / Service
- Sogrape SGPS SA - Key offerings
- SWOT
- 14.13 Swiss Wine Promotion Ltd.
- Swiss Wine Promotion Ltd. - Overview
- Swiss Wine Promotion Ltd. - Product / Service
- Swiss Wine Promotion Ltd. - Key offerings
- SWOT
- 14.14 The FTC4Lobe Group
- The FTC4Lobe Group - Overview
- The FTC4Lobe Group - Product / Service
- The FTC4Lobe Group - Key offerings
- SWOT
- 14.15 The Travel Corp.
- The Travel Corp. - Overview
- The Travel Corp. - Product / Service
- The Travel Corp. - Key offerings
- SWOT
- 14.16 VIAVINUM SL
- VIAVINUM SL - Overview
- VIAVINUM SL - Product / Service
- VIAVINUM SL - Key offerings
- SWOT
- 14.17 WINE and DINE
- WINE and DINE - Overview
- WINE and DINE - Product / Service
- WINE and DINE - Key offerings
- SWOT
- 14.18 Zepher Tours
- Zepher Tours - Overview
- Zepher Tours - Product / Service
- Zepher Tours - Key offerings
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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