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The wireless home security camera market size is forecast to increase by USD 2.40 billion at a CAGR of 15.2% between 2023 and 2028. The wireless home security camera market is experiencing continuous expansion, driven by various factors. Innovation and portfolio extension are key catalysts, leading to the premiumization of advanced security solutions. Smart home systems' increasing adoption further fuels market growth, as homeowners seek integrated and convenient security solutions. Additionally, the rise in Internet and smartphone penetration enables remote monitoring and control, enhancing user experience and convenience. These trends underpin the market's robust growth trajectory.
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The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Wireless Home Security Camera Market Customer Landscape
In professional environments like offices and hospitals, data protection is crucial. Implementing stringent firewalls and access control protocols ensures the security of sensitive information. Additionally, in smart home ecosystems, a reliable smart home security camera integrated with the appropriate radio band ensures seamless monitoring and peace of mind for homeowners, safeguarding their properties and loved ones from potential threats.
The rising adoption of smart home systems is driving market growth. Smart homes digitize key categories such as energy management, home appliances, security and control systems, and other appliances and equipment. The adoption of smart homes is increasing globally. Smart home systems provide appropriate security facilities to homeowners. Wireless home security cameras help control, monitor, and detect intruder presence with the help of motion sensors and detectors. They automatically notify homeowners in case of an intrusion or the presence of trespassers.
Moreover, the wireless home security camera market is expected to witness exponential growth across different regions during the forecast period, with North America being one of the leading regions. Europe is another leading region in the market owing to improved living standards and high disposable incomes. The growth in demand for high-end smart connected products, such as wireless home security cameras across different regions will drive the growth of the global wireless home security camera market during the forecast period.
The rise in demand for technologically advanced home security products is a key trend shaping the market. Smart-connected wireless home security cameras are gaining traction in the home security and surveillance category. The demand for affordable wireless home security cameras is increasing due to security, convenience, reliability, and durability. Therefore, players are focusing on product innovation and enhanced features and functionality of wireless home security cameras. Additional benefits of wireless home security cameras include weatherproofing, cloud storage of videos, wireless connection, and enhanced night vision.
Furthermore, many products offered by vendors have advanced features. For instance, NETGEAR offers Arlo, a wire-free smart home camera that provides high-definition (HD) video quality, motion alerts, enhanced night vision, and free cloud storage. Thus, the development of technologically advanced products will support the growth of the global wireless home security camera market during the forecast period.
The presence of counterfeit and low-quality products is challenging market growth. Unorganized players offer low-priced counterfeit products when compared to original products by established brands. Hence, the availability of counterfeit products is high in developing countries such as China. Global players face high competition from such players. Unorganized manufacturers that develop counterfeit products are not registered with the government. These players offer similar products to those offered by major players.
However, many customers in developing economies do not prefer to invest in branded wireless home security cameras due to the proliferation of such low-cost, low-quality counterfeit products. These players have a significant market share in developing economies due to the low investment and operating costs required, which directly impacts product pricing. Therefore, stiff competition from counterfeit players is challenging the growth of the global wireless home security camera market.
Players are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ADIANCE TECHNOLOGIES PVT. LTD. - The company offers wireless home security cameras with 5G connection, Wi-Fi, and cloud-based surveillance. It offers products such as thermal cameras, Cloud XVR cameras, ANPR bullet cameras, and 4K cameras.
Arlo Technologies Inc. - The company offers wireless home security cameras such as Ultra 2 and Arlo Ultra 2 Wireless Security Camera. It also offers a range of products and services such as wireless security cameras, doorbells, and security lights, among others.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market players, including:
The report offers clients a deeper understanding of the market and its players through a combined qualitative and quantitative analysis of the vendors. The analysis classifies vendors into categories based on their business approach, including pure-play, category-focused, industry-focused, and diversified. Vendors are specially categorized into dominant, leading, strong, tentative, and weak to understand the dos and don’ts of business which in turn can help a client make the best decision.
The offline segment will account for a significant share of market growth during the forecast period. Wireless home security cameras are generally sold through offline distribution channels, which include retail formats such as specialty stores, hypermarkets, department stores, and warehouse clubs. Specialty stores offer a variety of brands and product portfolios. They include brand-specific units or multi-branded units and sell similar types of products across multiple outlets. Department stores offer a large portfolio of products and provide personal assistance to consumers. Hypermarkets, supermarkets, and convenience stores offer products at lower prices.
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The offline segment was valued at USD 375.20 million in 2017. Several local brands are venturing into the market. A majority of the revenue is generated through unorganized sectors and local brands, especially in emerging markets of APAC. Consumers trust physical stores within their geographic proximity more than online stores. Therefore, the offline segment is expected to witness growth during the forecast period.
The indoor segment will account for a significant share of market growth during the forecast period. Indoor cameras are small and compact and can be installed in homes to monitor indoor activities. They can be controlled through a mobile app, and users can monitor their homes remotely, receive alerts, and view recorded footage. The demand for indoor wireless home security cameras has been growing due to various factors, such as the growing need for home security and surveillance, advances in technology, and the decreasing cost of wireless cameras. Therefore, the indoor segment is expected to grow during the forecast period.
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North America is estimated to contribute 37% to the growth by 2027. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period.
The growth of the market in North America is driven by factors such as the increasing consumer inclination toward advanced home security systems. The rising disposable income and an increasing number of homeowners adopting home security systems are also driving the growth of the regional wireless home security camera market. The region is home to several smart home solution providers, which provide various types of wireless home security cameras at competitive prices. These firms cater to a large number of customers located across North America. Such factors are expected to drive the growth of the wireless home security camera market in North America during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
Security Camera Market: Security Camera Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Canada, China, India, Germany - Size and Forecast
Internet Protocol (IP) Camera Market: Internet Protocol (IP) Camera Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, UK, Canada, Japan, China - Size and Forecast
Home Security System Market: Home Security System Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Canada, China, Germany, UK - Size and Forecast
In the ever-expanding landscape of security and surveillance, CCTV cameras stand as stalwarts in protecting commercial properties and private properties alike. Employed as a crucial security measure, these cameras facilitate video surveillance and, in some cases, audio surveillance to deter intruders and prevent property-related crimes like burglaries and thefts. With advancements in technology, AI-powered security cameras and intelligent systems equipped with features like threat detection and real-time monitoring capabilities offer heightened security. These systems leverage machine learning and image processing, including facial recognition and object detection, to enhance surveillance effectiveness.
Moreover, the connectivity landscape is evolving with the rise of the Internet of Things (IoT), enabling interconnected home environments and seamless integration with smart devices and mobile applications. From traditional wired systems to wireless technology-enabled security systems, the market caters to diverse consumer needs, emphasizing simplified installation and high-resolution video recording. As homeownership and property investments continue to rise, the demand for technologically advanced security cameras with features like motion detection and instant alerts remains strong. In the relays market, advancements like Panoramic PTZ cameras address low-light environments and elevate security parameters. Integrating with Intelligent IoT solutions, they offer home management insights amidst home delivery and high-speed internet connectivity.
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Industry Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.2% |
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Market growth 2024-2028 |
USD 999.7 million |
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Market structure |
USD Fragmented |
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YoY growth 2023-2024(%) |
12.86 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 37% |
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Key countries |
US, China, Canada, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ADIANCE TECHNOLOGIES PVT. LTD., ADT Inc., Amazon.com Inc., Arlo Technologies Inc., Dahua Technology Co. Ltd., Deep Sentinel Corp., EZVIZ Inc., Frontpoint Security Solutions LLC, Godrej and Boyce Manufacturing Co. Ltd., Honeywell International Inc., LaView Eagle Eye Technology Inc., LG Electronics Inc., Panasonic Holdings Corp., Reolink, Secureye, Simplisafe Inc., TP Link Corp. Ltd., Vivint Inc., Wyze Labs Inc., and Zmodo Technology Corp. Ltd. |
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Market dynamics |
Parent market analysis, Market Forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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