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The yerba mate market size is forecast to increase by USD 333 million at a CAGR of 4.5% between 2023 and 2028. The market is experiencing significant growth, driven by increasing consumer awareness regarding the health benefits associated with this traditional South American beverage. Rich in antioxidants, vitamins, and minerals, yerba mate is gaining popularity as a healthier alternative to coffee and tea. The market is growing as consumers increasingly seek natural supplements that support bone health and may help in managing osteoporosis through their rich nutrient profiles. Another growth factor is the increasing on-premise sales of yerba mate beverages in North America, particularly in urban areas with large Latin American populations. However, the market faces challenges, including the potential health risks of overconsumption due to its high caffeine content. Producers and retailers must address these concerns by promoting responsible consumption and offering a range of decaffeinated options. Overall, the market is poised for continued growth, fueled by consumer demand for healthier, authentic, and culturally diverse beverage options.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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