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The yoga mat market size is forecast to increase by USD 2.88 billion at a CAGR of 5.5% between 2023 and 2028. The market is witnessing significant growth due to the rising health consciousness among consumers in the US. Ayurvedic practices, such as yoga, are gaining popularity as natural solutions for various health issues, including obesity, cardiac arrest, hypertension, hypotension, and diabetes. This trend is driving the demand for high-quality yoga mats made from sustainable raw materials, such as jute and natural rubber. However, the inconsistent pricing of raw materials, particularly PVC, poses a challenge for manufacturers. Product premiumization, or the addition of innovative features to enhance the user experience, is another trend in the market. Companies are focusing on creating eco-friendly and biodegradable yoga mats to cater to the increasing demand for sustainable products.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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