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The intimate apparel market size is forecast to increase by USD 49.8 billion at a CAGR of 7.09% between 2023 and 2028. The market is witnessing significant growth due to the increasing preference for comfortable and stylish undergarments among consumers, particularly women. The trend of athleisure in the industry is driving market growth, as consumers seek functional and fashionable intimate apparel for both daywear and sleepwear. Key product categories include briefs, boxer shorts, boxer briefs, vests, and shape wear for men, and panties, bras, and sleepwear for women. Fewer barriers to entry are leading to intense competition among key brands, requiring them to innovate and differentiate their offerings to meet evolving consumer demands. Overall, the market is expected to experience steady growth in the coming years.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Gender
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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